Sheldon Henderson
COLUMBUS,OH
Summary
Creative Social Media Coordinator with positive attitude and great background in cultivating positive online presences across multiple social platforms. Successful developing and managing ever-changing social media content calendars for multiple sites. Coordinates well with graphics team and marketing group to meet objectives.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Social Media Listening Coordinator
Chipotle Mexican Grill HQ
01.2022 - Current
- Engaged with hundreds of fans, consumers, and influencers on social media using Chipotle's voice
- Increased customer engagement through social media.
- Used analytic tools Khoros/Sprinklr to reach out on platforms such as IG, Twitter, Tik-Tok and email
- Relayed potential risks, engagement, and marketing opportunities to key stakeholders
- Created reports detailing consumer analytics daily, weekly, and monthly
- Monitor best practices and trends in organic and branded social media
- Communicated cross-functionally to internal and external teams daily.
- Interacted with fans and clients in effort to take advantage of positive posts and feedback to boost brand identification.
Office Assistant Manager
The Ohio State Univ : NRDT
01.2019 - 01.2022
- Facilitated meetings and scheduled events daily
- Talked directly to clients to schedule events/meetings, and solve any obstacles.
- Offered technical support and troubleshooting issues to enhance office productivity.
Communication/Marketing Intern
Electronic Transaction Association
01.2020 - 01.2021
- Managed all social media platforms including Twitter, LinkedIn, and Facebook
- Posted to social media accounts 2-3 times a day
- Communicated cross-functionally to internal and external teams daily
- Pulled and filled data analytics for social media accounts and posts
- Designed dynamic posters and digital media for sales and advertising
- Created proposals and organized pursuit documentation to support marketing staff
- Performed market analysis and researched latest trends.
- Collaborated with team members to help expand marketing channels
Education
Bachelor of Arts - Communication Technology
The Ohio State University
Columbus, OHMinor - Innovation And Antrepreneurship
The Ohio State University
Columbus, OHSkills
- Marketing and advertising
- Social Media Management
- Reporting
- Time Management
- Microsoft Office proficiency (Excel, PowerPoint, Word)
- Data analysis
- Sprinklr
- Social Ad Campaigns
- Communications management
- Boolean Logic
- Khoros
- Fan Interactions
- Content Development
- Audience Segmentation
Certification
- 07/01/2023, Business Analytics: eCornell
- 12/01/2022, Marketing Analytics: Stand Out by Becoming an Analytics Pro!
Extracurricular Activities
Meal on Wheels volunteer Sigma Lambda Beta (ΣΛΒ) Men's League soccer Hiking Traveling Sports
Timeline
Social Media Listening Coordinator
Chipotle Mexican Grill HQ
01.2022 - Current
Communication/Marketing Intern
Electronic Transaction Association
01.2020 - 01.2021
Office Assistant Manager
The Ohio State Univ : NRDT
01.2019 - 01.2022
Bachelor of Arts - Communication Technology
The Ohio State University
Minor - Innovation And Antrepreneurship
The Ohio State University
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