Sheldon Jones
Summary
Experienced Strategy & Operations professional within Google's dynamic Marketing landscape, dedicated to providing invaluable insights and analytics. Adept at fostering cross-functional collaboration, driving strategic partnerships, and championing innovative initiatives. Skilled in orchestrating seamless planning processes and operations, collaborating closely with diverse teams to tackle challenges head-on. Known for a hands-on, hypothesis-driven problem-solving approach and clear, empathetic communication style. Thrives in fast-paced, ever-evolving environments, passionate about enhancing operational excellence and shaping impactful strategies that propel Marketing forward.
Overview
5
5
years of professional experience
1
1
Certification
Work History
New Business Strategy Account Executive
Google
San Francisco, CA
06.2022 - Current
- Defined the strategy, prioritization, and GTM model for each partner types to drive growth rates above the digital ads industry growth rates
- Conducted thorough evaluations of marketing performance, leveraging quantitative analysis to identify key performance indicators and metrics. Made data-driven recommendations to adjust marketing strategies and achieve ambitious goals.
- Supported website design, revenue modeling, process flows, operations support and customer engagement strategies resulting in over $20M net rev in sales.
- Thrived in ambiguous, fast-paced environments, adapting quickly to changing priorities and requirements. Demonstrated resilience and flexibility in navigating uncertainty and driving results.
- Improved branding strategies and online communication by utilizing research into competition, market conditions and economic indicators seeing an avg 25x ROAS across several quarters.
- Led and implemented the Google Ads strategy for high value clients, resulting in a 53% increase in engagement and a 44% increase in website traffic through 2023.
Senior Account Executive
Blueground
San Francisco, CA
04.2021 - 05.2022
- Coordinated with sales and marketing managers to plan, build, carry out and measure campaigns carried out across 16 cities.
- Displayed leadership and mentored team of 5 account executives.
- Q1 2021 Quota Attainment - 83% SQL, 71% MRR
Q2 2021 Quota Attainment - 93% SQL, 84% MRR
Q3 2021 Quota Attainment - 120% SQL, 92% MRR
Q4 2021 Quota Attainment - 148% SQL, 103% MRR
Account Executive
Blueground
San Francisco, CA
09.2019 - 03.2021
- Total overall bookings: (823) $5.6m (average quota attainment of 115%
- Total pipeline built: $7.2m
- Self-sourced 57% of all closed-won revenue
- Grew the net new revenue channel in CA,WAS,TX with a 10x growth YoY.
- Won Onboarding MVP of my new hire class
- Conducted trainings on Prospecting Tools & Tactics, Cold Call Best Practices, and How to Build the Channel
Social Media Marketing Intern
The Job Hackers
San Francisco, CA
01.2019 - 06.2019
- Cultivated and maintained strong relationships with media outlets securing media coverage for clients, company and specific campaigns.
- Coordinated news releases, media responses, press packets and placement of stories in national trade publications.
- Boosted conversion rates by 10% through innovative customer relationship building with the use of Facebook, Instagram, Twitter, and LinkedIn.
- Leveraged professional relationships through collaboration with various organizations in-order- to develop new business opportunities.
Education
Bachelor of Science - Marketing
San Francisco State University
05.2019
Bachelor of Arts - Communications Studies
San Francisco State University
05.2019
Skills
- Project Management
- Pipeline Development
- Client Acquisitions
- ROI Analysis
- Opportunity Identification
- Data Analysis
- Client Relationship Management
- Communication Skills
- Creative Thinking
- Adaptability and Resilience
- Operational Excellence
- Cross-Functional Collaboration
Certifications
- Adsense, Google
- Admob, Google
- Google Ads
- App Campaign Strategy, Google
- Monetization, Youtube
Certification
- Traveling
- Hiking
- Photography
- Reading
Timeline
New Business Strategy Account Executive
Google
06.2022 - Current
Senior Account Executive
Blueground
04.2021 - 05.2022
Account Executive
Blueground
09.2019 - 03.2021
Social Media Marketing Intern
The Job Hackers
01.2019 - 06.2019
Bachelor of Science - Marketing
San Francisco State University
Bachelor of Arts - Communications Studies
San Francisco State University
- Traveling
- Hiking
- Photography
- Reading
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