Summary
Overview
Work History
Education
Skills
Certification
Timeline
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SHELENE COOPER

Brooklyn,NY

Summary

Hardworking and passionate with strong organizational skills eager to secure entry-level marketing position in the beauty environment. Ready to help team achieve company goals.

Overview

16
16
years of professional experience
1
1
Certification

Work History

07.2019
  • Semester.
  • Learned IMC advertising practices.
  • And applied them to real-life scenarios.
  • Analyzed advertising and marketing principles utilizing B2B selling practices.
  • Excelled in personal branding and personal selling concepts Consumer Motivation & Behavior, Fall 2018 Semester.
  • Analyzed how consumers make decisions and factors that cause the buying process.
  • Practiced the application of the SWOT analysis and how it factors into the consumer buying process.
  • Designed an online, 20-question qualitative survey comparing luxury beauty brands vs drug store brands.
  • Essentials of Public Relations, Fall 2019 Semester.
  • Created a 1-year crisis reaction plan for amazon on how to optimize shipping practices.
  • Business ethics and how organizations can implement them into the company to better foster a healthy working environment.
  • Learned about the role that social media plays in public relations Twitter, Facebook Instagram, LinkedIn, etc.

AIRPORT OPERATIONS

JETBLUE AIRWAYS
Queens, NY
06.2021 - Current
  • Examine passenger documentation to determine destinations and to assign boarding passes.
  • Assist customers with any needs that may arise during check in, boarding or arrival.
  • Announce arrival and departure information, using public address systems.
  • Operate jet bridge to board and deplane customers
  • Used saber to rebook itineraries, issue boarding passes and calculate and collect appropriate fees.

Marketing Intern

Inside Out Tours
Brooklyn, NY
01.2021 - 06.2021
  • Collaborated with team members to help expand marketing channels.
  • Supported marketing executives with public relations tasks, consistently taking initiative to increase productivity and knowledge.
  • Wrote and distributed press releases for company and clients.
  • Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.

Cosmetics Counter Manager

DFS GALLERIA
Queens, NY
04.2013 - 01.2021
  • Performed cosmetic makeovers and consultations, handling skincare as well color and fragrance consultations and applications.
  • Communicate regularly with vendors, planners, distributors, and buyers regarding inventory, customer preferences, & special events.
  • Increased sales volume by 25% in less than a year by increasing product visibility.
  • Trained, coached, and motivated a 10-person team to achieve agreed targets and personal counter goals.
  • Develop product knowledge through product seminars and seasonal training.
  • Ensure timely processing of new inventory, damages, testers, and return to vendors through delegation to self and staff.

Sales Associate

Zara
New York, NY
03.2012 - 04.2013
  • Restructured company merchandising standards to increase customer traffic and product exposure.
  • Developed merchandising strategy to efficiently move overstock.
  • Identified hot pot areas within the store and made appropriate recommendations to enhance store functions.

Assistant Manager

V.I.M Famous Horse INC
Brooklyn, NY
06.2009 - 02.2012
  • Trained all newly hired personnel in VIM’s store practices and the company’s core standards.
  • Managed weekly and seasonal visual merchandising layouts and signage changes to promote specific products.
  • RESPONSIBLE FOR STORE OPERATIONAL PRACTICES INCLUDING NIGHTLY SALES TALLY, EMPLOYEE SALES COMMISSIONS, AND INVENTORY controls.

Education

Bachelor of Business Administration - Marketing Management and Research, Marketing/Advertising

Baruch College, City University Of New York (CUNY)
06.2022

Associate of Science - Business Management, Digital Marketing

Borough of Manhattan Community, CUNY
06.2019

Skills

  • Computer proficiency
  • Training & Development
  • Public Relations
  • Scheduling
  • Adobe Photoshop

Certification

CERTIFIED FRAGRANCE SPECIALIST, Christian Dior – 2018 Certified Skincare Export, Christian Dior – 2018

Timeline

AIRPORT OPERATIONS

JETBLUE AIRWAYS
06.2021 - Current

Marketing Intern

Inside Out Tours
01.2021 - 06.2021

07.2019

Cosmetics Counter Manager

DFS GALLERIA
04.2013 - 01.2021

Sales Associate

Zara
03.2012 - 04.2013

Assistant Manager

V.I.M Famous Horse INC
06.2009 - 02.2012

Bachelor of Business Administration - Marketing Management and Research, Marketing/Advertising

Baruch College, City University Of New York (CUNY)

Associate of Science - Business Management, Digital Marketing

Borough of Manhattan Community, CUNY

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