- Historical Exploration
- Animal Care
- Fashion and Style
- Creating digital artwork using software like Photoshop, Illustrator, or Procreate
- Regularly practice mindfulness and meditation for overall wellness
- Creative Writing
Shelley Harcar
Copywriter
Stow,OH
Summary
Experienced professional writer with nine years of freelance content creation and copywriting. Skilled at crafting compelling content and engaging high-impact copy across diverse platforms. Proven track record in collaborative projects. Proficient in SEO, content strategy, and creative storytelling. Five years of experience as a sports writer focusing on professional sports in the Cleveland, Ohio market. Known for creativity and attention to detail.
Overview
9
9
years of professional experience
Work History
Copywriter
Freelace
Stow, OH
10.2021 - Current
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
- Researched industry trends and customer preferences to inform copywriting efforts.
- Enhanced product visibility by writing clear and concise product descriptions for e-commerce websites.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
- Created content for websites and online publications.
- Wrote fiction or nonfiction prose such as short stories, novels or biographies as well as advertising material for use in promoting sale of goods and services.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates.
- Optimized social media presence by creating share-worthy content that encouraged organic reach and audience engagement.
Freelance Content Creator/Copywriter
Textbroker International
Las Vegas, Nevada
05.2016 - Current
- Write high-quality content per client's specifications covering a multitude of topics in a variety of formats
- Build excellent working relationships with numerous clients from around the world
- Maintain a four-star author ranking with a zero percent rejection rate
- Boosted brand engagement by creating compelling social media posts and campaigns.
- Optimize website content for SEO, leading to an increase in organic traffic and higher visibility in search engine results.
- Strengthened content through proofreading and editing.
Cleveland Sports Contributor
The Grueling Truth Network
Lawrenceburg, Indiana
09.2019 - 09.2021
- Create engaging and relevant content based on the Cleveland sports teams and players
- Craft opinion-based articles based on the history of Cleveland's sports teams
- Connect the world of sports with current events
- Responsible for Instagram account posting, which led to measurable increases in followers and engagements
- Build interest in the XFL
- Make guest appearances on podcasts
- Enhanced brand recognition through creative campaigns that resonated with target audiences.
- Organized material to research and complete writing tasks.
- Promoted and marketed works through social media platforms.
Contributing writer; Senior writer
Cleveland Sports Talk
Cleveland, Ohio
06.2016 - 05.2019
- Wrote informative and engaging articles about Cleveland sports teams and players
- Created a weekly series (Top Dawg) highlighting player performances
- Evaluated NCAA players ahead of the NFL Draft
- Real-time coverage of the NFL Draft
- Developed human interest and opinion articles related to Cleveland sports players and teams
- Earned the distinction of Senior Writer
- Maintained a strong online presence, promoting published works through personal social media channels.
Education
Liberal Arts - Social Work and Psychology
Youngstown State University
Youngstown, Ohio06.1990
Skills
- SEO writing
- Content writing
- Effective Call-to-Action Design
- Blog post writing
- Communication skills
- Multitasking
- Copywriting
- Copy editing
- Call-to-action crafting
- Grammar expertise
- Product description writing
Interests
Timeline
Copywriter
Freelace
10.2021 - Current
Cleveland Sports Contributor
The Grueling Truth Network
09.2019 - 09.2021
Contributing writer; Senior writer
Cleveland Sports Talk
06.2016 - 05.2019
Freelance Content Creator/Copywriter
Textbroker International
05.2016 - Current
Liberal Arts - Social Work and Psychology
Youngstown State University