Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Shelley Harcar

Stow,OH

Summary

Experienced professional writer with nine years of freelance content creation and copywriting. Skilled at crafting compelling content and engaging high-impact copy across diverse platforms. Proven track record in collaborative projects. Proficient in SEO, content strategy, and creative storytelling. Five years of experience as a sports writer focusing on professional sports in the Cleveland, Ohio market. Known for creativity and attention to detail.

Overview

9
9
years of professional experience

Work History

Copywriter

Freelace
10.2021 - Current


  • Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
  • Researched industry trends and customer preferences to inform copywriting efforts.
  • Enhanced product visibility by writing clear and concise product descriptions for e-commerce websites.
  • Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
  • Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
  • Created content for websites and online publications.
  • Wrote fiction or nonfiction prose such as short stories, novels or biographies as well as advertising material for use in promoting sale of goods and services.
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Reviewed and edited final copy for accuracy and to correct grammar errors.
  • Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates.
  • Optimized social media presence by creating share-worthy content that encouraged organic reach and audience engagement.

Freelance Content Creator/Copywriter

Textbroker International
05.2016 - Current
  • Write high-quality content per client's specifications covering a multitude of topics in a variety of formats
  • Build excellent working relationships with numerous clients from around the world
  • Maintain a four-star author ranking with a zero percent rejection rate
  • Boosted brand engagement by creating compelling social media posts and campaigns.
  • Optimize website content for SEO, leading to an increase in organic traffic and higher visibility in search engine results.
  • Strengthened content through proofreading and editing.

Cleveland Sports Contributor

The Grueling Truth Network
09.2019 - 09.2021
  • Create engaging and relevant content based on the Cleveland sports teams and players
  • Craft opinion-based articles based on the history of Cleveland's sports teams
  • Connect the world of sports with current events
  • Responsible for Instagram account posting, which led to measurable increases in followers and engagements
  • Build interest in the XFL
  • Make guest appearances on podcasts
  • Enhanced brand recognition through creative campaigns that resonated with target audiences.
  • Organized material to research and complete writing tasks.
  • Promoted and marketed works through social media platforms.

Contributing writer; Senior writer

Cleveland Sports Talk
06.2016 - 05.2019
  • Wrote informative and engaging articles about Cleveland sports teams and players
  • Created a weekly series (Top Dawg) highlighting player performances
  • Evaluated NCAA players ahead of the NFL Draft
  • Real-time coverage of the NFL Draft
  • Developed human interest and opinion articles related to Cleveland sports players and teams
  • Earned the distinction of Senior Writer
  • Maintained a strong online presence, promoting published works through personal social media channels.

Education

Liberal Arts - Social Work and Psychology

Youngstown State University
Youngstown, Ohio
06.1990

Skills

  • SEO writing

  • Content writing

  • Effective Call-to-Action Design

  • Blog post writing

  • Communication skills

  • Multitasking

  • Copywriting

  • Copy editing

  • Call-to-action crafting

  • Grammar expertise

  • Product description writing

Interests

  • Historical Exploration
  • Animal Care
  • Fashion and Style
  • Creating digital artwork using software like Photoshop, Illustrator, or Procreate
  • Regularly practice mindfulness and meditation for overall wellness
  • Creative Writing

Timeline

Copywriter

Freelace
10.2021 - Current

Cleveland Sports Contributor

The Grueling Truth Network
09.2019 - 09.2021

Contributing writer; Senior writer

Cleveland Sports Talk
06.2016 - 05.2019

Freelance Content Creator/Copywriter

Textbroker International
05.2016 - Current

Liberal Arts - Social Work and Psychology

Youngstown State University

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Shelley Harcar