Shelley L. Wright

Manage approximately 150 accounts for Accent products as well as 60 of those accounts for Stationary

• Responsibilities include maintaining and growing sales, product knowledge, floor placements/layouts, new product introductions four times a year, strategic planning, market analysis, new account growth, incremental sales growth, product training at retail level as well as marketing suggestions utilizing Ashley's Marketing partners to assist with their digital, traditional and social media solutions
• Work closely with designers on store remodels to ensure best possible floor placement on all Ashley products
• Relationship building and networking with RESA members has resulted in new account openings and continued sales for all Divisions in the territory
• Team oriented, I develop specific presentations to send to customers, check with team to verify if they want my presentations sent to all customers in the territory. When I open up a new account and the customer wants to order from other divisions, order is written as long as there isn't distribution issues
• Territory managed, Northern CA from Merced to Oregon border, west to Tracy, north to Solano County to coast and Northern NV to Fallon.

• Managed territory of approximately 300 accounts with a diverse customer base of accounts: home furnishing, home décor, garden centers/nurseries, lighting stores, wineries, party rentals, stagers, interior designers, gift shops and boutiques
• Managed existing accounts as well as consistently prospecting, identifying and opening new accounts
• Responsible for presenting new product launches, concept sales, early buy seasonal programs, floor assessments and current trends via selling at tradeshows, road, phone and electronic communication sales
• Provided complete territory management/customer service including customer damages, credit issues, back-order management, customer cycle and seasonal planning
• Territory managed – Northern CA from west at Highway 5, north to Oregon border, south to Galt and all of Northern NV.

• Developed business plan including labor, lease, insurance, wall systems, equipment and supply needs
• Built relationships with Sales Reps, purchasing from approximately 50 different vendors
• Collaborated with contractor on floor design and remodel of 6,500 square foot space
• Interviewed, hired, trained and managed staff of approximately 10 employees
• Developed program to work with local college to filter Interior Design students to work their Externship requirements at store, training and teaching them the retail side of the business.

• Represented furniture and accessory manufacturers (Sandberg Furniture primary line with 3-4 smaller lines) from US and overseas
• Complete territory management to include sales and customer service for approximately 100 accounts to include new item introduction, product returns, resolved billing issues, shipping errors
• Worked closely with logistics dept
• To ensure every truck was full
• First year grew territory 32%, then territory growth averaged 15-20% every year after that
• Created monthly mailing to update customers in timely manner on new and/or discontinued items, price changes and promotional offers
• Performed product training sessions with sales personnel at individual accounts.

• Managed all grocery and drug stores in territory as well as Key Accounts (Lucky's NO CA, Albertsons NO CA, Nob Hill Foods, Can Food Grocery Outlet, PriceLess Drug, Fleming Distributors, Bergen Brunswig NO CA, McKesson Drug, NO CA
• Developed marketing strategy and annual business plans for each key account
• Coordinated promotions with District Managers at Long's Drug, Safeway and Lucky's of Northern California
• Responsible for training all new Sales Representatives and Merchandisers for the Western Region
• Managed 3 merchandisers and broker partners in territory assigning territory objectives on pricing, distribution, product location, promotion and marketing objectives.