Shelley Martin

Implement merchandising strategies to drive customer traffic, enhance brand awareness, and support sales objectives across multiple carrier third-party distribution channels, including T-Mobile, AT&T, Verizon, Comcast, and Charter

• Spearhead large-scale partner marketing initiatives across 15,000+ locations, ensuring on-time project delivery, resource optimization, and strict adherence to brand guidelines
• Meticulously monitor and report on marketing program expenditures, ensuring strict adherence to allocated budgets and providing insightful financial performance analyses
• Foster partnerships with Marketing, Sales, Finance, Training, Production and Go-To Market to execute the merchandising campaigns based on global requirements
• Develop and deliver detailed merchandising strategies and budget proposals to partners

Manage projects & programs that deliver competitive advantage and differentiated RSA experiences across multiple advocacy programs, field support and events

• Responsible for the end-to-end development of cost-effective training launch kits that amplify platform/digital training and reinforce product/brand familiarity in the field (apply to Global markets)
• Ensured all deliverables are moved through review cycles and approval processes to deliver on time
• Developed and maintained event playbooks and manage execution across multiple regions
• Created modular events that have the flexibility to serve in various execution requirements - event spaces to store visits
• Managed a monthly financial calendar with budget owners, overseeing a budget of $2M+
• Lead all US Retailer training and advocacy experiences; The Home Depot, Lowe’s, Target and Walmart

Managed merchandising projects and programs across 7200+ T-Mobile retail stores to optimize customer experience

• Ensured project team alignment with project requirements, objectives, key milestones, and governance processes.
• Lead the development and execution of new merchandising assets, including displays, print materials, and demo devices, to support all device launches across the T-Mobile portfolio.
• Fostered relationships with cross-functional partners in Marketing, Product Management, Go-To Market, Supply Chain, EPMO, creative agencies and OEMs to provide the project teams with channel and customer requirements
• 5-time T-Mobile Winners Circle Award winner

Capable Payroll Specialist, committed to keeping accurate records, ensuring on-time deposits, and maintaining tax compliance.

• Processed weekly payroll, including the compilation of timekeeping records for payroll submission.
• Responsible for the accuracy of employee records including personnel changes, paid time off accruals, benefit deductions, garnishments, and employment verifications

Worked cross-functionally with Sales, Product Management, Channel Investment, Marketing, and Supply Chain to ensure successful launch of products within the Indirect Channel

• Managed the handset portfolio and pricing strategy for third party distribution
• Oversaw a $17M budget for the Indirect Channel
• Fostered partnerships with Marketing, Sales, Supply Chain, and Finance to maintain the National Retail Roadmap and Promotion Matrix based on customer and channel needs
• Informed Leadership of daily status regarding Offers, Promotions, and Price Drops
• Led the development and implementation of the SIM Kit program to create a solution that enabled consumers to easily purchase a SIM card on T-Mobile’s network

Manage third party distribution in multiple National Retail channels including Microsoft, Amazon, Costco, Car Toys, et al

• Led distribution growth, marketing strategy, product management, sales budgets, contract negotiations, and financial initiatives for postpaid and prepaid wireless business
• Coordinated execution between our Vendor and T-Mobile’s Marketing, Finance, Supply Chain, Learning and Development, Product Management, Operations, Commissions, and Sr Leadership
• Evaluated marketing tactics to improve monthly and annual activation performance while identifying new promotional opportunities.
• Awarded Winners Circle Q2 2014

Drove inventory management/allocation and established strategic partnerships across key departments (Logistics, Order Management, Planning, Finance, Sales) to optimize inventory strategies

• Determined the implementation and communication plan supporting new product accounts including launch timing and weekly replenishment strategies
• Streamlined processes between Supply Chain and Sales, resulting in 300+ working hours saved in 2012
• Awarded Sales Operations Services Results Driver and Winners Circle top 5% in Sales Q2 2012
• Values Ambassador 2012