Shelley Odom
Grayson,LA
Summary
- Demonstrated success in managing all types of social media accounts, spearheading campaigns and supporting branding initiatives.
- Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
- Dedicated marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
23
23
years of professional experience
Work History
Marketing-Social Media Director
Citizens Progressive Bank
04.2001 - Current
- Developed productive relationships with online media outlets and social media influencers.
- Enhanced customer engagement through consistent and creative content creation across multiple platforms.
- Oversaw preparation of marketing copy, images, videos and emails.
- Captured new customers by optimizing business strategies and helping to launch new products.
- Supervised initiatives that encouraged community participation while maintaining brand guidelines and standards.
- Maintained brand consistency across all channels by crafting tailored messages aligned with company values and goals.
- Developed marketing content such as promotional materials, and advertisements for social media.
- Boosted brand visibility by developing and implementing targeted social media strategies.
- Created and managed social media campaigns to increase brand engagement.
- Conducted regular research of competitor activity, using insights gained to inform future strategy development.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Increased customer engagement through social media.
- Optimized email campaigns to increase open and click-through rates.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Continually maintained and improved company's reputation and positive image in markets served.
- Suggested and implemented new features to develop brand awareness.
- Worked with graphic designers, photographers and production coordinators to develop content.
- Devised content strategy to effectively engage target audiences.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Wrote and distributed press releases to increase brand visibility.
- Stayed current on industry trends, incorporating new tools and tactics to keep campaigns fresh and relevant.
- Coordinated live event coverage across multiple platforms, driving real-time engagement from target audiences at key moments throughout events.
- Brought about noticeable improvements to click rates, follower counts and engagement with clear and focused strategies.
- Analyzed and reported social media and online marketing campaign results.
- Analyzed performance metrics to assess the effectiveness of social media efforts, adjusting strategies as needed.
- Managed time efficiently in order to complete all tasks within deadlines.
- Cultivated interpersonal skills by building positive relationships with others.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Demonstrated initiative and creativity while tackling difficult tasks.
- Gained strong leadership skills by managing projects from start to finish.
- Skilled at working independently and collaboratively in a team environment.
- Worked well in a team setting, providing support and guidance.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Worked effectively in fast-paced environments.
Skills
- Video Editing
- Social Media Content Writing
- Market Research
- Campaign Performance Tracking
- Community Engagement
- Interpersonal Skills
- Content scheduling
- Audience Engagement
- Digital Marketing
- Content Creation
- Promotional Events
- Brand Awareness
- Social Media
Accomplishments
- 2023 graduate of Leadership Ouachita.
- Attended may marketing and social media conferences to enhance knowledge to successfully fulfill my position requirements.
- Monroe Chamber of Commerce Executive Board Member for Ambassador team
- West-Monroe-West Ouachita Chamber of Commerce Diplomat
- Caldwell Parish Council on Aging Advisory Board secretary
- BankON NELA panel
- NOVA Advisory Board
- Former Caldwell Parish Chamber of Commerce Vice President
- Former Treasurer Caldwell Parish Tourism Commission
- NELA Food Bank Advisory Board
- Court Appointed Special Advocate (CASA)
Timeline
Marketing-Social Media Director
Citizens Progressive Bank
04.2001 - Current