Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Accomplishments
References
Timeline
Generic

Shelley Smith

Tullahoma,TN

Summary

Dynamic professional with over 15 years of experience in planning, historic preservation, economic, and community development. Demonstrated success in strategic planning, community engagement, and project management, driving impactful results in diverse development projects, and consistently delivering returns on investment. Recognized for expertise in downtown revitalization and facilitating public-private partnerships. Proven ability to lead cross-functional teams and enhance operational efficiency by 40%. CNU-accredited and LEED-accredited professional, committed to quality projects that balance community, environment, and economic needs.

Overview

22
22
years of professional experience
1
1
Certification

Work History

Comstock Preservation and Historic Distric Officer

Nevada SHPO, Comstock Historic District Commission
Virginia City, NV
12.2024 - Current
  • Provided technical support on historic zoning and preservation to the Comstock Historic District Commission and five or more local county government departments across a National Landmark Historic District spanning over 14,000 acres within two counties, representing a significant chapter in Nevadan and American history.
  • Researched, drafted, and helped implement 12+ ordinances related to design review, cultural landscapes, zoning, and development standards.
  • Reviewed over 100 historic preservation applications annually; administratively approved over 60 Certificates of Appropriateness for minor alterations.
  • Delivered strategic planning advice to the Commission, State Historic Preservation Office, and local agencies on 30+ preservation and development projects.
  • Managed a cross-functional team of three professionals, increasing operational efficiency by streamlining internal workflows, and reducing processing time by 40%.
  • Oversaw the creation and enforcement of 10+ operational procedures, and administered budgets totaling over $500K; led the implementation of 3 major risk mitigation strategies.
  • Planned and executed 25+ public programs, rotating exhibits, and outreach events at the Comstock History Center; supervised all aspects of facility maintenance.
  • Coordinated with over 50 external partners, including engineers, architects, developers, community organizations, and agencies, to facilitate planning approvals and compliance.
  • Led community engagement efforts through 12+ public design charrettes and place-based learning initiatives, engaging with hundreds of stakeholders.
  • Conducted bi-weekly building and site inspections as well as authoring quarterly reports addressing preservation challenges, policy gaps, and development risks.
  • Organized and facilitated monthly Commission meetings, preparing agendas, recording minutes, and ensuring compliance with state and local legal standards.
  • Supervised five direct reports, improved task completion rates by 20% through the introduction of new digital tools, and continuous improvement processes.
  • Responded to 200+ community inquiries and concerns annually, resolving 95% percent within a 2-day turnaround.

Principal Consultant

BrightRED Management, LLC
Tullahoma, TN
06.2017 - 01.2024
  • One of four principal consultants in women-owned boutique firm specializing in a wide range of real estate development, preservation, design, marketing, site selection & community development services across the east coast.

Selected clients and project highlights.

  • Woolrich, Pennsylvania: Led strategic redevelopment planning and revitalization consulting for a historic mill village; guided historic tax credit strategy and adaptive use for over 75,000 square feet of industrial and community-use space; conducted a review of Phase I/II Environmental Site Assessment.
  • Homestead Air Force Base, Florida (Marstel-Day / Department of Defense): Delivered community planning and encroachment assessment services, and provided strategic guidance aligning DOD sustainability mandates with local development frameworks.
  • City of Pendleton, SC: Created feasibility and redevelopment strategy for a historic brownfield site; combined adaptive reuse planning with community engagement to inform public-private partnership opportunities; Invited by EPA to present final plan in Washington, DC.

Executive Director of Community Development

Motlow State Community College
Tullahoma, TN
09.2019 - 01.2022
  • Achieved workforce, economic, and community development initiatives across 11-county service area, including distressed areas.
  • Secured over $500k in corporate and private donations for Motlow Foundation through stakeholder engagement.
  • Supported state corporate recruitment by providing regional data to enhance business attraction efforts.
  • Spearheaded collaboration among over 40 organizations, including chambers of commerce and government agencies.
  • Facilitated over 50 roundtable events with Main Street organizations to promote regional economic resiliency.
  • Developed and implemented strategic plans to ensure organizational growth and development.
  • Evaluated existing programs for improvement opportunities while identifying new program ideas based on market analysis.
  • Hosted discussions with innovative leaders, sharing resources and best practices for community development.

Director of Downtown Development

Tullahoma Area Economic Development Corporation
Tullahoma, TN
04.2019 - 02.2021
  • Unified and led a team of community stakeholders in downtown revitalization efforts, administering the Tennessee Downtowns Grant.
  • Developed practical strategies enabling stakeholders to effectively utilize resources for vibrant downtown.
  • Established brand strategy and marketing plan, promoting downtown through comprehensive communications campaign.
  • Collaborated with stakeholders to enhance built environment through mural installations and updated signage.
  • Initiated sustainable landscaping program to support community resilience.

Land Acquisition

Drees Homes
Nashville, TN
12.2018 - 06.2019
  • Facilitated acquisition of land valued over $30 million.
  • Conducted comprehensive site analyses, market studies, and design documentation.
  • Developed budgets and project pro forma during pre-development phases.

Development Associate

Hughes Development Group
Greenville, SC
08.2017 - 06.2018
  • Conducted research and analysis on state and federal tax incentives for graduate student associate position.
  • Performed cost-benefit analysis for multiple entities involved in BullStreet project.
  • Analyzed financial implications of transforming historic South Carolina State Hospital site into mixed-use neighborhood.

Owner and Manager

See Jane, LLC
Savannah, GA
05.2006 - 05.2012
  • Established award-winning business recognized as Savannah's Best Cosmetics Boutique by readers of Savannah Magazine.
  • Directed design, pre-development, entitlements, and build-out for two retail locations in Historic Landmark District.
  • Oversaw daily operations and managed a team of 25 full-time and part-time employees.
  • Cultivated partnerships and maintained long-term relationships as co-founder of Savannah Fashion Week.
  • Served as representative for west end of Savannah's primary commercial corridor with Savannah Downtown Business Association.

Graduate Intern

Savannah College of Art and Design
Lacoste, Provence, France
08.2005 - 12.2005
  • Facilitated Maison Basse site's preservation process by researching, documenting, and conserving significant architectural elements to adapt site for new use as studio classrooms and housing at SCAD's Lacoste Campus.

Graduate Intern

Mtsu Center For Historic Preservation
Murfreesboro, TN
08.2003 - 06.2004
  • Collaborated with over 12 civic community stakeholders to facilitate land-use planning across Middle Tennessee.
  • Assisted in preparing 14 high-profile National Register of Historic Places nominations, including Birmingham's Civil Rights District.
  • Facilitated beneficial regulations and provided guidance on creating historic districts throughout the region.

Education

Master of Real Estate Development - Real Estate Development

Clemson University
Clemson, SC
06-2018

Post-Graduate Certificate - Principles & Practices of New Urbanism

University of Miami School of Architecture
Miami, FL
05-2017

Master of Fine Arts - Historic Preservation & Preservation Design

Savannah College of Art And Design
Savannah, GA
05-2006

Bachelor of Arts - History

Birmingham-Southern College
Birmingham, AL
06-2001

Skills

  • Municipal, county, and regional planning
  • Land use and zoning
  • Pre-development and entitlements
  • Real estate development
  • Historic preservation principles and design
  • Business administration
  • Community engagement
  • Public speaking
  • Digital media management
  • Policy writing
  • Project management
  • Business strategy
  • Strategic planning
  • Data analysis
  • Finance management
  • Site analysis and planning
  • Professional reporting

Certification

  • Business Retention & Expansion Certificate, International Economic Development Council, 2020.
  • CEcD Economic Development Credit Analysis, International Economic Development Council, 2020.
  • Argus Enterprise Certified, Altus Group, 2018.
  • CNU-accredited member of the Congress for the New Urbanism, 2017.
  • LEED-AP, US Green Building Council, 2006.
  • Qualified Architectural Historian, US National Park Service, 2006.
  • Qualified Historian, US National Park Service, 2006.
  • Green Strategies for Historic Buildings Certificate, National Preservation Institute, 2006.

Affiliations

It could be anything from trying a new outdoor sport to urban gardening, learning a new art form, or trying a new restaurant! I am equally at home in the local historical archives and the great outdoors.

Accomplishments

  • Vice Chair, Tullahoma Regional-Municipal Planning Commission and Board of Zoning Appeals, 2019-2021.
  • National Board of Directors for Preservation Action, 2020.
  • Tullahoma Mayoral Award for Excellence in Civic Leadership, 2021.
  • Inaugural TVA Innovation Academy Community Champion, 2020.
  • Regular columnist and frequent contributor for multiple local and regional news outlets, notably the Tullahoma News and the Nashville Post, with numerous articles additionally redistributed by national organizations and media outlets.
  • Winner, ULI Carolinas 2018 Urban Ideas Competition.
  • Norman F. Pulliam Founders Award, Advancement Board of Development, in recognition of outstanding achievements in the pursuit of quality development that integrates the perspectives of community, environment and economics, 2018.
  • Recognized by the regional and national media for innovative design projects, notably featured in This Old House Magazine on numerous occassions.

References

References available upon request.

Timeline

Comstock Preservation and Historic Distric Officer

Nevada SHPO, Comstock Historic District Commission
12.2024 - Current

Executive Director of Community Development

Motlow State Community College
09.2019 - 01.2022

Director of Downtown Development

Tullahoma Area Economic Development Corporation
04.2019 - 02.2021

Land Acquisition

Drees Homes
12.2018 - 06.2019

Development Associate

Hughes Development Group
08.2017 - 06.2018

Principal Consultant

BrightRED Management, LLC
06.2017 - 01.2024

Owner and Manager

See Jane, LLC
05.2006 - 05.2012

Graduate Intern

Savannah College of Art and Design
08.2005 - 12.2005

Graduate Intern

Mtsu Center For Historic Preservation
08.2003 - 06.2004

Master of Real Estate Development - Real Estate Development

Clemson University

Post-Graduate Certificate - Principles & Practices of New Urbanism

University of Miami School of Architecture

Master of Fine Arts - Historic Preservation & Preservation Design

Savannah College of Art And Design

Bachelor of Arts - History

Birmingham-Southern College