Shelley Stelfox
Fresno
Summary
Dynamic Innovation Manager with a proven track record driving product development and market strategies. Expert in managing operations and efficiency, I foster team collaboration and implement quality control measures, resulting in revitalized product lines and enhanced customer satisfaction. Skilled in multitasking and navigating complex regulatory environments.
Overview
35
35
years of professional experience
Work History
Innovation Manager
Pacific Seafood
Sacramento, CA
01.2021 - 11.2025
- Led cross-functional teams to drive innovative product development and market strategies.
- Implemented process improvements to enhance operational efficiency across product lines.
- Conducted market analysis to identify emerging trends and customer needs for product innovation.
- Revitalized underperforming products by identifying key areas for improvement and implementing targeted changes.
President/Owner
Specialty Branded Products
Fresno, CA
11.1990 - 12.2020
- Led cross-functional teams to drive innovation and operational excellence across multiple product lines.
- Oversaw financial planning and budget management, ensuring alignment with organizational goals.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Increased customer satisfaction through continuous improvement initiatives and excellent customer service.
- Managed crisis situations effectively while minimizing disruption to daily operations.
- Drove revenue growth by expanding product offerings and identifying new market opportunities.
- Navigated complex regulatory environments while maintaining compliance across all aspects of the organization''s operations.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Managed financial, operational and human resources to optimize business performance.
- Represented organization at industry conferences and events.
- Managed supply chain operations, ensuring timely procurement and distribution of specialty products.
- Led a team of employees, fostering a collaborative environment to achieve operational excellence.
- Established relationships with vendors and partners to secure favorable terms and conditions.
- Streamlined production processes, reducing waste and improving overall efficiency in operations.
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Hired trained, and managed a high-performing team of employees dedicated to achieving company goals.
- Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Ensured regulatory compliance by staying abreast of industry-related changes and implementing necessary policies or procedures as needed.
- Mentored staff members on best practices in customer service and sales techniques, leading to increased performance levels.
- Expanded product offerings by researching market trends and identifying potential growth opportunities
- Interacted well with customers to build connections and nurture relationships.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Trained and guided team members to maintain high productivity and performance metrics.
Education
BBA - Business Administration
The University of Texas At Austin
Austin, Texas, TX05-1984
Skills
- Innovation strategy
- Attention to detail
- Multitasking
- Team building
- Self motivation
- Managing operations and efficiency
- Hiring and training
- Quality control
- Time management
Timeline
Innovation Manager
Pacific Seafood
01.2021 - 11.2025
President/Owner
Specialty Branded Products
11.1990 - 12.2020
BBA - Business Administration
The University of Texas At Austin