Shelley K. Rehberg
Hoover,AL
Summary
Executive Assistant skilled at offering high-level administrative support to senior-level staff. Expert in travel management, expense tracking and schedule coordination. Expertly assists executives using exceptional communication and organizational skills. Successful in Marketing and Advertising applying creativity, customer relations and project management to make a lasting impact.
Overview
25
25
years of professional experience
Work History
Executive Assistant
Shades Mountain Baptist Church, City Minister
11.2020 - Current
- Planned, organized and executed special events such as conferences, training courses, mission trips, and luncheons
- Specifics included travel, meals, transportation, speakers, presentations, decorations, promotion and communication
- Utilized internal database system to distribute email blasts, manage attendance and prepare online registration forms
- Maintained Missional Living and Mission Trip websites
- Processed invoices, managed deposits, reconciled credit card statements and managed accounts payable/receivable
- Assisted with events, projects and tasks for Community Engagement, Church Membership Development, City Ministry and Missions
- Served as first point of contact for Missional Living and Missions offices - managing all phone calls, general questions, and scheduling of appointments
- Performed general office duties including, creating presentations, reports, forms, and surveys
- Worked with graphic designer to prepare content for custom printed pieces such as booklets, pamphlets, posters and direct mailers
- Managed scheduling and maintenance of two on-property Missionary Houses
Children and Preteen Ministry Assistant
Shades Mountain Baptist Church
09.2018 - 11.2020
- Assisted with special events such as fall carnival, themed dinners, leadership meetings, and Vacation Bible School
- Maintained Children’s Ministry website and Facebook pages
- Managed supplies and fulfilled supply requests for more than 70 teachers on weekly basis
- Utilized internal database system to distribute email blasts, manage attendance and prepare online registration forms
- Processed invoices, managed deposits, and reconciled statements and for accounts payable/receivable
- Assisted Children’s Minister as needed for special events, weekly church gatherings, mission trips and Alabama Baptist Pastor's Conference
- Skilled at working independently and collaboratively in a team environment
Director of Customer Relations
The Maids Of Alabama
08.2017 - 07.2018
- Managed customer service staff that oversees daily scheduling and customer interaction from five metro areas throughout the state, including: Homewood, Shelby County, Huntsville, Montgomery and Mobile
- Handled customer concerns and complaints to reach resolution and increase customer retention
- Provided customer service support by responding to online and telephone inquiries and selling residential cleaning services to customers
- Processed and evaluated daily reports, sales reports, accounts receivable reports and sales source data reports
- Managed team scheduling and customer database
Area Director
Associated Builders and Contractors of Alabama
01.2016 - 04.2017
- Planned and executed networking events and membership activities
- Conducted regular Safety Committee, Advisory Board and Membership meetings
- Recruited new members for ABC
- Increased awareness of Associated Builders and Contractors in the Gulf Region.
Marketing Consultant
01.2015 - 12.2015
- Worked with local insurance, real estate and sales training offices to increase their presence on social media
- Maintained websites by writing content, html coding, module editing and page management
- Created content for social media and worked to increase audiences across all platforms
- Established and maintained e-mail marketing programs
- Created newsletters, e-blasts, and blogs
- Managed customer database
Senior Marketing Manager
Bel Air Mall, Jones Lang LaSalle
05.2008 - 05.2014
- Created and managed $500k annual marketing budget for 1.3 million sq ft enclosed shopping center
- Generated at least $50k of revenue annually through sponsorships and in-mall advertising
- Supported merchants (specifically at-risk and those approaching breakpoint) with special events, social media efforts and in-mall advertising
- Created merchandising displays to promote tenants and special events
- Launched social media efforts to engage customers through Facebook, texting campaigns and e-blasts
- Organized special events and donation drives to generate customer traffic and promote community interaction
- Trained in crisis communications and crisis management
- Assisted with leasing efforts by providing demographics reports, fact sheet and customized leasing packages
- Created and maintained marketing materials including signage, billboards, advertising and brochures
- Maintained tenant/landlord and landlord/owner communications through meetings, presentations, reports and personal interaction
- Completed weekly/monthly reports and annual evaluations to ensure property owner’s, employer’s and personal goals were being consistently met
- Supervised marketing assistant and customer service manager
- Mentored marketing managers brought into the company through acquisitions and new hires
- Created and lead presentations for training courses at company-wide annual leadership conference
Marketing Manager
Valdosta Mall – Jones Lang LaSalle/Colonial Properties Trust
08.2003 - 04.2008
- Created and managed $180k annual marketing budget for 750k sq ft enclosed shopping center
- Developed marketing plan and refocused marketing efforts to maximize potential of continually decreasing budget through trade, local events and cross-promotions
- Planned and executed $20,000 Grand Re-opening event and media campaign for 112,000 sq ft expansion to the existing mall
- Negotiated and leveraged value-added advertising campaigns; maintained relationships with local media and served as mall’s spokesperson
- Managed mall’s website by reviewing, writing, and uploading content
- Created and maintained marketing materials including signage, billboards, advertising and brochures
- Organized special events throughout the year to generate customer traffic and promote community interaction
- Worked with the Operations Manager to complete emergency response manual, implement the emergency notification system, and enforce policies to reduce liability and promote safety of mall tenants and customers
- Maintained tenant/landlord and landlord/owner communications through meetings, presentations, reports and personal interaction
- Completed weekly/monthly reports and annual evaluations to ensure property owner’s, employer’s and personal goals were being consistently met
- Managed mall gift certificate program by completing weekly sweeps, balancing bank statements reporting sales figures and maintaining supplies
- Experienced in MRI and JD Edwards accounting software
Marketing Director
EBSCO Properties, Inc, EBSCO Industries
09.2001 - 06.2003
- Prepared pre-construction marketing plan for a 1.8 million sq ft mixed-use real estate development
- Coordinated advertising and pitched story ideas for editorial coverage in local and national media outlets
- Represented the company and the new development at the trade show booth for the International Council of Shopping Centers Spring Convention in Las Vegas in 2002 and 2003
- Conceptualized print and electronic marketing materials, including brochures, booklets, promotional CD’s and video presentations; maintained websites
- Maintained internal and external communications with city officials, local residents, the company CEO and CFO through meetings, presentations and personal interaction
- Participated in the selection, training and guidance of the marketing assistant and graphic designer
Account Executive /Accounts Supervisor
Moore Consulting Group Public Relations and Marketing Agency
09.1998 - 08.2001
- Conducted special events, PR campaigns and media relations for clients such as the Leon County Tourist
- Development Council, Tallahassee Convention and Visitors Bureau, US Cellular, Florida Chamber of Commerce, and North Florida Workforce Development
- Performed daily client services for both retainer and short-term accounts; primarily the Tallahassee Convention & Visitor’s Bureau, which included extensive PR with local and national media, familiarization tours and hosting travel writers and journalists
- Assisted in business development through writing proposals and presenting to potential clients
- Participated in selecting, training, and promoting all Account Executives, PR Assistants and Interns
- Spearheaded development and implementation of company policies and procedures, including: divisional meetings, reviews/evaluations of employees and team building
Education
Advanced Diploma -
Homewood High School
1994
Bachelor of Science - Marketing, English
Jacksonville State University
1998
Paralegal Studies: Certificate of Completion -
Jefferson State Community College
2020
Skills
- Microsoft Office: Word, Excel, PowerPoint, Publisher, Outlook
- Website/database management
- Photoshop Elements
- Full understanding of print production process and pre-press file preparation
- Keen attention to detail and proofreading skills
- General Bookkeeping: Budgets, Accounts Receivable, Accounts Payable, Accruals, Forecasting
Affiliations
Certified Marketing Director (CMD) accreditation 2005
Colonial Properties Trust Marketing Manager of the Year 2006
Jones Lang LaSalle’s Ingenuity Award 2010 for social media efforts
Jones Lang LaSalle’s Property Team of the Year 2009
Jones Lang LaSalle’s Immediate Impact Award 2008
International Council of Shopping Centers Member 2001-2014
Public Relations Council of Alabama member 2009-2014
Valdosta-Lowndes Chamber of Commerce: Governmental Affairs; Legislative Agenda; World Class Employee Committees 2006-2008
Timeline
Executive Assistant
Shades Mountain Baptist Church, City Minister
11.2020 - Current
Children and Preteen Ministry Assistant
Shades Mountain Baptist Church
09.2018 - 11.2020
Director of Customer Relations
The Maids Of Alabama
08.2017 - 07.2018
Area Director
Associated Builders and Contractors of Alabama
01.2016 - 04.2017
Marketing Consultant
01.2015 - 12.2015
Senior Marketing Manager
Bel Air Mall, Jones Lang LaSalle
05.2008 - 05.2014
Marketing Manager
Valdosta Mall – Jones Lang LaSalle/Colonial Properties Trust
08.2003 - 04.2008
Marketing Director
EBSCO Properties, Inc, EBSCO Industries
09.2001 - 06.2003
Account Executive /Accounts Supervisor
Moore Consulting Group Public Relations and Marketing Agency
09.1998 - 08.2001
Advanced Diploma -
Homewood High School
Bachelor of Science - Marketing, English
Jacksonville State University
Paralegal Studies: Certificate of Completion -
Jefferson State Community College
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