Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

SHELLEY TAFT

Oldsmar,FL

Summary

Pragmatic account executive brings high-level customer service and issue-resolution skills. Proactive and tactful communicator with commitment to sales growth. Organized with strong track record of customer satisfaction and loyalty in various segments of the optical industry. Increases market share and boosts profit margins to meet corporate objectives. Exceptional business and financial acumen demonstrated over 15-year career history.

Overview

12
12
years of professional experience

Work History

Strategic Account Manager

Nassau OOGP
Southeast
06.2022 - Current
  • Developer of strategic partnerships with mid-market and upper market practices in the states of FL, GA, MS, AL, and TN Focused on presenting the value of the distribution model for soft contact lenses and finished stock lenses
  • Utilizing a consultative approach and programs to develop new business, increase current business and win back losses
  • Aker Eye Care– 2 location practice in Fl
  • SCL business for 36K a month in new sales Tri Lake Eye Clinic – 3 location practice in MS
  • FSL and SCL with 12k a month in new sales Drake Eye Care and Eyewear – 4 location practice in TN
  • SCL for 70K a month in projected new sales Jax Vision Care – 3 location practice in FL
  • SCL with 45K a month in projected new sales In Focus Eye Center – Current FSL account, added SCL for 36K a month in new sales Vision Today – 2 location practice in FL
  • FSL business for $4.5K a month in new sales Family Eye Care – SCL and FSL for 17k a month in new sales Vision Source of Oviedo – SCL win back, 38K a month in new sales plus the addition of 2 new locations Dr
  • Foster and Steele VS – SCL and FSL win back,30K a month in new sales

Sales Consultant

Safilo USA
West Florida
02.2020 - 06.2022
  • Utilizing a consultative and relationship-based sales approach, I carefully navigate and managed luxury, branded, and non-branded eyewear in the optical space
  • Manage 136 active accounts in the West Florida market by understanding patient needs, insurance, and by seeking out niche opportunities Started 2022 strong with new brand, Carolina Herrera, by adding 26 new doors, ranking #2 in the nation Increased active doors by 41.6%, 40 new accounts from 2020 to 2021 by monitoring collections, brand education, supplying excellent customer service and solving problems for accounts and their patients On target to increase 499k sales to 644k from year 2020 to 2021 Consistent performer with growth percentages such as 100.9% and 110.5% to target net sales Significant win by securing a partnership with Quigley Eye Specialist, a large multi-location group in Southwest Florida resulting in a total of $272,712.75 in cooperation sales YTD and a phenomenal addition of 26 accounts
  • The West Safilo team now owns 35% of board space with 35% sell through

Brand Sales Consultant

Essilor of America
West Florida
05.2017 - 12.2019
  • Move skillfully between role as Brand Product Trainer and Sales Professional
  • Gained valuable knowledge in how to use brand sales strategies to develop trusted partnership with eye care professionals to grow branded product sales as well as their overall business with the Essilor organization Key member of dynamic team; collaborated with multiple laboratory representatives to increases sales of branded products in multimillion-dollar west Florida territory Increased brand sales in territory with 90% market share and little whitespace Efficient, effective and consistent territory management
  • Trained optical staff and doctors on technicality of lens products
  • Helped practices streamline their product offering to maximize private pay and managed care sales
  • Trained doctors and optical staff how to address and overcome patient objections thus dramatically increasing capture rate and patient satisfaction Team wins include secured contract with Lake Eye, $50k a month in sales and win-back of $40k a month with North Florida Eye Care

Practice Consultant

The Eye Care Leaders
Florida
01.2016 - 02.2017
  • Harnessed the power of relationships, developed and delivered holistic and responsive solutions to increase productivity and profitability in Ophthalmology practices
  • Optimized profitability through sales growth by planning, creating and delivering consulting presentation services
  • Supported practices in periodic meetings and assessments to determine proper solutions to areas in need of improvements
  • Solutions included Revenue Cycle Management, Financing, Analytics, EMR Systems, and Marketing
  • New Team Captured $1M in new business by demonstrating/selling consultative services to Ophthalmology practices across the US Secured contracts with large multi-location ophthalmology practices in Florida such as Mid Florida Eye (7 doctors and 5 locations) as well as single practice offices such as Ginsberg Eye, Brian D
  • Haas, MD, F.A.C.S and Lee Shettle Eye and Hearing 1st consultant in startup division to sign a $20K RCM contract with The Eye Dr.’s of New Tampa

Account Manager

Marcolin Eyewear
West Florida
02.2014 - 01.2016
  • Propelled 7 branded ophthalmic frame lines into the dispensary of 175 optometry and ophthalmology practices
  • Utilized sales method expertise to train optical staff on key product features, value of brands, merchandising and product positioning within each unique practice’s demographics Managed, sourced new business and grew existing business through strong relationships and impeccable customer service Strategically managed account progress, discounts, and product promotions to encourage upselling over managed care allowance Analyzed competitive brands to help guide buyers to pick the best-selling pieces in their market which results in an even greater turn rate Coached accounts on how to effectively piece together adequate amounts of frames to effectively tell the brand story

Sales Representative

Nouveau Eyewear
Central and Northwest Florida
03.2012 - 02.2014
  • Promoted 9 exclusive eyewear brands to eye care professionals
  • Utilized sales method ability to train optical staff on key product features, value of brands, merchandising and product positioning within each unique practice’s demographics
  • Transformed product positioning that solidified eyewear product integration with new and existing customers by telling the brand story and skillfully negotiating terms
  • Managed 100+ account, Increased Territory by 20% Deliver first-class follow-up to clients ensuring customer performance goals are met and any customer issues are quickly resolved
  • Efforts drove client loyalty and retention Consistently review organizational product portfolio/pricing to check trending and sales demographics

Education

Business Administration B.S. -

Lewis University

Psychology A.A. -

College of DuPage

Psychology A.A. -

Dallas County Community College

Skills

  • Sales Enablement
  • Territory Management
  • Brand positioning
  • Sales Presentations
  • Organizational Skills
  • Reliability
  • Interpersonal Skills
  • Time management abilities
  • Active Listening
  • Sales strategy development

Accomplishments

  • MotoGP 2022 Rep Challenge Winner – Carrera/Ducati
  • 2022 #2 Rep Carolina Herrera
  • 2021/2022 Top 10 Rep Carrera, Rag & Bone
  • 2020 Winners Circle #2 Smith Brand Sales
  • 1 Brand Sales Consultant, Growth Contest (15%) – Transitions 2017
  • Published 2 articles in Eye Care Leaders winter of 2016 edition: The Total Package and Bundle Lens
  • Top Producing Synergy Team - Marcolin Eyewear
  • Award of Excellence: Best in Brand Sales - Real Tree - Nouveau
  • Award of Excellence: Best in Brand Sales - Hot Kiss- Nouveau

Timeline

Strategic Account Manager

Nassau OOGP
06.2022 - Current

Sales Consultant

Safilo USA
02.2020 - 06.2022

Brand Sales Consultant

Essilor of America
05.2017 - 12.2019

Practice Consultant

The Eye Care Leaders
01.2016 - 02.2017

Account Manager

Marcolin Eyewear
02.2014 - 01.2016

Sales Representative

Nouveau Eyewear
03.2012 - 02.2014

Business Administration B.S. -

Lewis University

Psychology A.A. -

College of DuPage

Psychology A.A. -

Dallas County Community College

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