SHELLEY SINGLETON

This resume highlights Shelley Flynn Singleton's extensive experience and achievements in marketing, showcasing her leadership abilities, strategic thinking, and community involvement. It's structured to emphasize her skills, accomplishments, and impact across various roles, making it compelling for a Chief Marketing Officer position.

Award-winning Marketing & PR Executive with a stellar track record in driving organizational growth through strategic marketing initiatives. Expertise in market expansion, revenue generation, and community engagement. Proven ability to lead cross-functional teams and deliver results in highly competitive industries. Multi-talented Senior Executive knowledgeable about sales, operations, and personnel management. Successful at stepping into diverse positions and making immediate positive contributions. Focused on optimizing operations and motivating employees while establishing market dominance.

• CLIO Award (International advertising award)
• Dallas Advertising League Awards
• Bank Marketing Association Awards

• Rotary International – Paul Harris Fellow, Oktoberfest Event Founding Chair, Public Relations Co-Chair
• Esprit De Corps Music Academy – Board of Directors
• Founder of Nonprofit Events: Jacksonville Night at St. Louis Cardinals Busch Stadium and Jacksonville Tree Project Founding Co-Chair

• Caruth Institute of Owner Managed Business/Entrepreneurial Certification - Southern Methodist University, Dallas, TX
• Digital Marketing Certification - Amplified Digital Agency, St. Louis, MO, 2019
• Content Marketing Certification - HubSpot, Cambridge, MA, 2019

Conducted a research SWOT analysis to gain customer perspective, competitive analysis and market intelligence to recommend and implement a new branding campaign for a $1B financial institution.

Enhanced existing GL marketing budget to create a more efficient KPI tracking system for the key lines of business allowing the marketing budget process to be more accurate.

Identified, created, implemented and managed a new revenue source for a local media company. Generated 97% new money into the business from targeted business segments.