SHELLI HARMON-BAKER

• Increased the number of reporters and the amount of local news. We went from one reporter to three. Local newscasts went from 60 to 75 during the week and more than doubled on the weekend from 4 to 10.
• Manage staff of reporters, assign stories, edit content, communicate with local police departments and multiple community groups.
• Directed news programming strategy, enhancing audience engagement and information delivery.
• Managed team of reporters and producers, fostering collaboration and professional development.
• Oversaw editorial decisions, ensuring content integrity and alignment with organizational standards.
• Create social media content/communications
• Built a new Music Master database for our HD3 station. Also, schedule music and programming

• Hire, train, schedule and supervise staff of 23 in technical operations, promotions, administration and announcing.
• Develop & manage on-air formatting/scheduling of music, news, and programming
• Established partnerships with local organizations to expand program reach and resource availability.
• Coordinate and troubleshoot work flow - on call 24/7.
• Write and produce commercial copy for local & regional advertisers as well as copy for public service announcements, promotions and news.
• Create and execute on-air promotions, giveaways, community promotional events and programming tie-ins, numbering 47 during the 3 key summer months alone.
• Coordinate live broadcasts: hire personalities, secure locations, purchase prizes, food and beverages, negotiate trade agreements with local vendors, and manage the logistics of staging and sound systems.
• Create social media content/communications for all 4 stations.
• Provide voice-overs and serve as Midday Announcer (Sunny 101.5) and WZOC.
• Morning Show Co-Host, WNSN, Sunny 101.5, 2003-10
• Developed and implemented innovative programming strategies to enhance audience engagement.
• Managed budget allocations for programs, optimizing resource utilization while maintaining quality standards.
• Oversaw and supervised program staff and established objectives to achieve programming goals.

• Wrote and reported news, plus coordinated daily news formatting for WSBT.
• Developed strategic editorial calendar to enhance audience engagement and optimize news coverage.
• Established partnerships with local organizations to broaden news sourcing and community outreach efforts.
• Conducted regular performance evaluations for staff members, identifying areas for improvement and providing constructive feedback.
• Conducted interviews with local figures, enhancing station's community presence.
• Managed sensitive topics with tact and professionalism, maintaining a respectful tone while delivering hard-hitting reports.
• Assisted in the recruitment and training of incoming news announcers, ensuring a smooth transition and maintaining high-quality standards within the team.

• Morning Show Announcer/Reporter/Writer/Producer
• Managed time efficiently in order to complete all tasks within deadlines.
• Organized and detail-oriented with a strong work ethic.
• Demonstrated strong organizational and time management skills while managing multiple projects.
• Reported on state and local news stories daily, covering politics, current events, sports and more.

Morning Show Producer/Co-Host and Promotions Coordinator

• Developed engaging content for morning show segments to enhance listener retention.
• Developed cross-promotional opportunities with other shows or network programs for mutual benefit.
• Developed schedules for production, editing, and duplication for timely delivery.
• Reviewed scripts and made changes to improve wording, flow or interest levels, consistently producing highly successful shows.
• Conducted interviews with local artists and community leaders to enhance show quality.
• Managed on-air transitions, ensuring smooth flow of segments and adherence to schedules.
• Prepared well-structured interview questions, leading to insightful conversations with guests.