Shelli Wargo
Longwood
Summary
Strategic Account Planner recognized for exceptional productivity and efficiency in task execution. Expertise in market research analysis, client relationship management, and strategic campaign development. Strong communication and problem-solving skills facilitate effective collaboration and innovative solutions in fast-paced environments.
Overview
31
31
years of professional experience
Work History
Senior Account Planner
Spectrum Reach
Orlando
03.2023 - Current
- Developed multiscreen solutions and presentations for prospective and current clients.
- Executed integrated advertising campaigns across multiple platforms to align with client goals.
- Conducted market research to identify trends, driving effective campaign strategies.
- Analyzed campaign performance data to refine strategies and enhance client satisfaction.
- Maintained communication with cross-functional teams to improve project workflow efficiency.
- Monitored performance metrics, leveraging insights to optimize future campaigns.
- Trained junior team members on account planning best practices to meet deadlines.
- Designated SME for all HPO Sports. Worked closely with DOS and PPI Manager to maximize our inventory and revenue, including creation of packages, building all templates and distributing to the AP team with clear direction and taking the lead on all HPO revisions as needed. I made sure the entire Southeast Region was able to access the templates for our market as we moved toward standardization.
- Created 2026 Look Forward Sports Playbook and supporting one sheets, receiving positive feedback from leadership and sales teams. Tampa market used my deck to update with their pricing and data for their Sports Packages.
Client Success Supervisor
Spectrum Reach
Orlando
11.2017 - 02.2023
- Supervised team of 14 Account Planners and Account Coordinators to achieve operational goals.
- Reviewed and adjusted workloads for team members to maintain productivity.
- Collaborated with cross-functional teams, ensuring compliance with established workflows.
- Recommended process improvements based on in-depth knowledge of Spectrum Reach products.
- Generated detailed post-sale reports utilizing data-driven insights for linear and advanced products.
- Compiled data from multiple platforms to produce monthly metrics reports for DOS and LSM review.
- Created and managed comprehensive marketing schedules to enhance campaign execution efficiency.
- Assisted Client Success Manager in training initiatives and career development for team members.
Account Planner
Spectrum Reach
07.2017 - 11.2017
- Collaborated with Account Executives to define client objectives and develop tailored account strategies.
- Conducted in-depth market research to identify trends and insights that informed campaign development.
- Executed multi-platform advertising campaigns to align with client goals.
- Developed and maintained effective communication with cross-functional teams to streamline project workflows.
- Analyzed campaign performance metrics to optimize ongoing strategies and maximize client satisfaction.
- Fostered strong client relationships through regular updates and proactive problem-solving.
Sales Support Manager
Bright House Networks
04.2011 - 10.2016
- Supported marketing initiatives and product launches to enhance visibility.
- Analyzed sales data to identify trends and optimize support strategies for improved team performance.
- Collaborated with cross-departmental teams to ensure seamless communication and execution of sales initiatives.
- Developed training programs that equipped team members with essential sales techniques and product knowledge across multiple markets.
- Collaborated with marketing teams to align promotional materials with sales initiatives, ensuring brand consistency.
- Supported the sales leadership team in developing quarterly sales strategies to meet organizational goals.
- Oversaw sales support team projects and implemented methods to improve efficiency and service levels.
- Trained sales team and offered resources to sharpen skills and discover opportunities for growth.
- Managed vendor relationships to establish effective incentive programs that drove sales performance.
Retail Sales & Marketing Representative
Bright House Networks
02.2008 - 04.2011
- Managed third-party relationships between Bright House Networks and all Wal-Mart locations in Central Florida.
- Onboarded contractors and vendors on product knowledge and sales techniques.
- Coordinated promotional events to enhance brand awareness and drive sales with Media Strategies clients.
- Collaborated with cross-functional teams to synchronize marketing and sales initiatives.
- Maintained interactive product displays across retail centers to boost customer engagement.
- Developed marketing materials for retail locations, ensuring compliance with brand guidelines.
- Created promotional content including brochures, flyers, and advertisements.
Account Executive
Clear Channel Outdoor
10.2004 - 12.2008
- Ensured cost-effectiveness and ROI by managing advertising campaign budgets meticulously.
- Identified and pursued new business opportunities through strategic prospecting.
- Maintained a robust sales pipeline via consistent lead generation and follow-ups.
- Proactively resolved client inquiries, offering ongoing support and issue resolution.
- Negotiated contracts securing favorable terms for clients and organization alike.
- Recorded all sales activities accurately using CRM software systems.
- Provided continual post-sale support to manage accounts effectively.
- Cultivated relationships with key decision makers through regular visits and calls.
National Sales Representative
FOX NewsCorp / Meredith Corporation
12.1994 - 10.2004
- Managed diverse Regional and National accounts for NewsCorp's Orlando properties, WOFL-FOX35, WRBW-Ch65, and Ocala WOGX-FOX 51.
- Developed impactful sales campaigns, driving significant business growth for clients.
- Negotiated favorable rates and terms with advertising agencies across 12 of the Top 18 markets.
- Recouped revenue for missed commercial spots through effective negotiation of make-goods.
- Facilitated seamless communication between clients and internal departments to enhance service delivery.
Education
BA - Organizational Communications
University of Central Florida
Orlando, FLSkills
- Cross-functional collaboration
- Account management
- Strategic planning
- Campaign development
- Detail-oriented and deadline-driven
- Reporting and analysis
- Performance metrics evaluation
- Best practices implementation
- Microsoft Office proficiency
- Salesforce expertise
- Research database knowledge
References
Available upon request
Accomplishments
Multiple recognitions for Team Work from leadership, Account Executives and my peers.
Timeline
Senior Account Planner
Spectrum Reach
03.2023 - Current
Client Success Supervisor
Spectrum Reach
11.2017 - 02.2023
Account Planner
Spectrum Reach
07.2017 - 11.2017
Sales Support Manager
Bright House Networks
04.2011 - 10.2016
Retail Sales & Marketing Representative
Bright House Networks
02.2008 - 04.2011
Account Executive
Clear Channel Outdoor
10.2004 - 12.2008
National Sales Representative
FOX NewsCorp / Meredith Corporation
12.1994 - 10.2004
BA - Organizational Communications
University of Central Florida