Shelly Ann Patton
National Sales Director
St. Petersburg,FL
Summary
Seeking a global sales and marketing leadership position with a major company needing a results oriented, highly motivated, experienced marketing person with strong communication and organizational skills, top leadership capabilities, who possesses a strong work ethic to enhance overall growth.
Overview
20
20
years of professional experience
Work History
Regional Sales Director
AlixaRx Pharmacy
Plano, TX
04.2024 - 09.2025
- Developed relationships with healthcare providers to drive medication management solutions.
- Analyzed market trends to identify opportunities for expanding service offerings.
- Collaborated with cross-functional teams to align sales initiatives with operational goals.
- Conducted presentations for clients to showcase pharmacy services and innovations.
- Managed sales forecasts and budgets to ensure alignment with company objectives.
- Researched target markets in order to identify potential new customers and expand reach.
- Established relationships with key customers to build loyalty and grow revenue streams.
- Analyzed regional market trends to discover new opportunities for growth.
- Managed budgets effectively while ensuring all expenses stayed within allocated limits.
- Created detailed reports outlining progress towards monthly, quarterly and annual targets.
- Identified new business opportunities, pursued leads and negotiated contracts with clients.
- Organized trade shows, conferences and other events aimed at increasing brand visibility in the region.
- Cultivated strong relationships with clients by providing exceptional service and support.
National Director of Sales and Marketing
Polaris Group/Assembly Health
Chicago, IL
03.2011 - 02.2024
- Developed training programs for staff to improve operational efficiencies and service quality.
- Managed vendor relationships to ensure optimal supply chain performance in healthcare operations.
- Facilitated communication between stakeholders to align organizational goals and strategies.
- Analyzed market trends to inform decision-making and drive policy development in healthcare.
- Led workshops to educate teams on best practices in patient care and operational processes.
- Provided technical assistance to local organizations in developing their own strategic plans.
- Organized conferences, workshops, webinars, seminars, and other events related to organizational goals.
- Designed programs to engage stakeholders on local, state, and national levels.
- Evaluated existing operations and services; identified areas needing improvement and recommended solutions.
- Coordinated communications between staff at all levels of the organization to ensure consistency of message.
- Developed and implemented national strategies to increase organizational capacity, improve service delivery, and expand public outreach.
- Developed regional sales strategies to increase market share and revenue.
- Managed sales team performance through coaching and training initiatives.
- Generated reports on weekly, monthly, quarterly basis detailing regional sales metrics such as revenue goals achieved or missed targets.
- Developed strategies and plans for regional sales growth.
- Met regional sales objectives by developing and implementing promotion strategies, coordinating sales team and servicing key accounts to fortify business relationships.
- Identified opportunities for cross-selling and up-selling within existing customer base.
- Increased revenue generation by collaborating with senior executives to assess regional performance and develop new sales strategies.
- Supervised sales strategy, training, team structure, and communication of regional sales program.
Regional Business Development Consultant
Airamid Health Management
West Coast Region, FL
05.2009 - 03.2011
- Conducted regular performance reviews for team members.
- Implemented CRM systems to streamline sales processes.
- Presented sales forecasts and reports to executive leadership.
- Managed daily operations of sales department, including supervision of staff members.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Established relationships with key clients, while maintaining existing customer base.
- Achieved company growth and brand development through market expansion and sales.
- Conducted regular meetings with staff members to review goals and objectives for the quarter and year.
- Assisted senior management in developing long-term strategic goals for the company's growth.
- Led sales team to achieve company revenue goals.
- Developed training programs for new sales representatives.
- Developed regional sales strategies to increase market share and revenue.
- Collaborated with cross-functional teams to align sales objectives with company goals.
- Monitored competitors' activities and adjusted strategies accordingly for competitiveness.
Director of Admissions/Clinical Liaison
Central Park Health Care and Rehabilitation
Brandon, FL
05.2005 - 05.2009
- Developed and implemented staff training programs for improved patient care.
- Coordinated resident admissions and discharges with healthcare teams.
- Led quality assurance initiatives to enhance service delivery standards.
- Fostered relationships with families and residents to address concerns effectively.
- Monitored patient satisfaction surveys and took corrective action when necessary.
- Created strategic plans to promote growth and development of the facility's services.
- Collaborated with medical directors on matters related to resident care standards and clinical practices.
- Participated in meetings with stakeholders such as government officials or representatives from other healthcare organizations.
- Fostered strong relationships between staff members through training sessions or team building exercises.
- Assisted in developing marketing materials such as brochures and flyers that promoted the facility's services.
- Organized outreach programs to increase community awareness of the facility's services.
Education
Area of Study - Business Administration, Marketing
Milwaukee Area Technical College
Milwaukee, WI05.1987
Area of Study - Business Administration, Marketing
Lake Erie College
Painesville, OH12.1986
Diploma -
Calvary Baptist High School
Sun Prairie, WI01.1985
Skills
- CRM implementation
- Contract negotiation
- Sales strategy
- Market analysis
- Stakeholder engagement
- Relationship building
- Sales pipeline management
- Key account management
- Strategic planning
- Strategy management
- Sales training and leadership
- Trade show representation
- Sales software proficiency
- KPI analysis
- New business development
- Extensive personal network
Professional Accomplishments
- Created marketing campaigns promoting and achieving $3M in revenue, implementing strategic marketing and sales goals using HubSpot and SalesForce CRM.Successfully lead the sales division to collectively work to achieve a targeted EBITDA corporate revenue goal of 77.7 million in less than three years.
- Assisted with organizational roll out of ZOOMINFO software platform across all sales divisions, assuring accurate contact, firmographic, technographic, and intent data for our sales team to achieve a 57% revenue growth in one year.Exceeded targeted individual sales goal of 3.4 million dollars on a national level.
- Successfully managed a national tradeshow and conference schedule and presented speaking engagements on a global level.
- Grew the portfolio of national corporate account base by 60%.
- Successfully grew sales department staff by 67%.
- Use personal skills to guide and inspire individuals/groups towards achieving goals. Ability to manage people well; set and communicate guiding goals; measure accomplishments, hold people accountable, provide useful feedback; delegate and develop a team by providing coaching and mentoring.Coordinated the creation and implementation of products and services to enhance company's overall service portfolio.
- Networked with over 37 health care associations, both non and for profit, providing education and speaking engagements.
- Oversaw the management of business development projects, including the implementation of a database of over 200 physicians, medical clinics, 25 hospitals, and health care providers in Pinellas, Hillsborough, Pasco, and Hernando Counties.
Training
- Social Media/Marketing - Enterprise SolutionsNST - National Seminar Training
- Leadership Essentials - Disney Institute
- Managing Multiple Priorities - Prioritizing for High Performance - Fred Pryor Seminars
- Account Management Process (LAMP) - Miller Heiman
- Strategic Selling - Miller Heiman
- Communicating with Diplomacy and Tact - Tampa, FL - Dale Carnegie Training
- How to Sell Like a Pro - Tampa, FL - Dale Carnegie Training
- High Performance Teams/Leadership Training for Managers - Orlando, FL - Dale Carnegie Training
- 9 Things a Leader MUST do - Breaking through to the next level - Tampa, FL - Dr. Henry Cloud
- Marketing Strategies for Today's Health Care Market - Tampa, FL - Trainer: Joe Roche
Affiliations
- AHCA/NCAL
- LeadingAge National
- LeadingAge Texas
- Texas Health Care Association
- LeadingAge Florida
- Florida HealthCare Association
- Illinois Nursing Home Administrators Association
- LeadingAge Wisconsin
- Leadingage Iowa
- Colorado Healthcare Association
- Arizona Healthcare Association
- LeadingAge Arizona
Timeline
Regional Sales Director
AlixaRx Pharmacy
04.2024 - 09.2025
National Director of Sales and Marketing
Polaris Group/Assembly Health
03.2011 - 02.2024
Regional Business Development Consultant
Airamid Health Management
05.2009 - 03.2011
Director of Admissions/Clinical Liaison
Central Park Health Care and Rehabilitation
05.2005 - 05.2009
Area of Study - Business Administration, Marketing
Milwaukee Area Technical College
Area of Study - Business Administration, Marketing
Lake Erie College
Diploma -
Calvary Baptist High School
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