Summary
Work History
Skills
Websites
Timeline
Overview
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Shelly Brucker

Shelly Brucker

Summary

Dynamic and results-driven sales professional with a proven track record of leadership and achievement. Skilled in building strong relationships, understanding customer needs, and providing superior customer service. Proficient in data analysis, problem-solving, and strategic planning to drive sales initiatives. Experienced in leading sales organizations and developing effective sales, marketing, and operational strategies. A strategic thinker with a passion for driving business growth and success through innovative solutions and team leadership.

Work History

Territory Sales Manager

Progressive Leasing
04.2022 - Current
  • Develop and implement sales strategies to achieve multi-million GMV budget within the Southeast Region consisting of eight TSR's.
  • Build and maintain strong relationships with all stakeholders ensure sales strategies and tactics are in alignment with the needs of the individual account.
  • Analyze sales data to identify GMV growth opportunities; develop TSR team to understand their book of business to drive GMV while still balancing the need of each individual account.
  • Recruit, train and mentor TSR's to ensure they have the skills and knowledge to meet their budgeted GMV.
  • Lead bi-weekly 1:1 meetings with TSR's to review and monitor progress towards their goals; provide feedback to drive improvement.
  • Conducted regular market visits to identify GMV growth opportunities for each TSR; coach team in ways to improve their visits with leadership and to have effective store visits.
  • Model strong communication and presentation skills to develop the TSR team so they can maintain strong relationships with their accounts while understanding their needs.

Senior Territory Sales Representative

Progressive Leasing
10.2018 - 04.2022
  • Built and maintained relationships with established retailers to drive GMV and improve store's operational efficiency.
  • Partnered with Regional, District, and Store Managers to identify GMV opportunities to grow lease-to-own BOS.
  • Drove GMV results while building strong relationships through effective 1:1 meetings and store trainings focused on sales process including overcoming consumer objections.
  • Held quarterly business reviews with senior leadership to identify revenue opportunities and develop strategies to overcome opportunities.
  • Consistent Top-performer - 3-time recipient of the Art Pena Mountaineer award; Train Blazer award winner.

Regional/Business Manager

Acosta Sales And Marketing
02.2015 - 10.2018
  • Oversaw day-to-day operations across 2,000 Walmart retail locations; direct management of 22 District Managers and 800 Field Representatives with program revenue responsibilities for suppliers.
  • Conducted regular communication with assigned suppliers to understand their needs while ensuring field-team execution.
  • Established team priorities, maintained schedules and monitored performance.
  • Developed and maintained strong relationships with vendors to optimize efficiency while maintaining quality standards across the region.
  • Promoted a culture of continuous improvement through ongoing process reviews and open channels of communication.
  • Developed and implement highly effective sales and operational strategies.
  • Responsibility included increasing market share of brands represented, while driving profit for our manufacturers and Acosta.
  • Assisted in organizing and overseeing assignments to drive operational excellence; optimized in-store merchandising and monitored inventory availability to increase sales.
  • Weekly review, in-depth data analysis, and verification of all reporting functions in conjunction with all business initiatives.
  • Recognized KPI leader within US.

District Manager

Acosta Sales And Marketing
5 2011 - 02.2015
  • Effectively manage retail Southeast territory of 35 field team members; ensured all projects/tasks are executed via digital/experiential marketing for brands within CPG companies
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Conducted regular in-market visits with field team to ensure quality, consistency, and compliance with company policies, procedures and goals.
  • Weekly review and in-depth data analysis, and verification of all reporting functions in conjunction with all business initiatives.
  • Established and maintained business relationships between district / store leadership and retail accounts to effectively execute program objectives.
  • Nationally ranked in Top Ten District Managers.

District Sales Manager/Account Manager

HAAN USA
10.2009 - 12.2010
  • Directed all aspects of multi-unit kiosk operations in North Carolina where I developed action plans, recruited and trained associates, generated direct sales leads, and established retail client relationships
  • Ensured appropriate staffing levels while containing payroll expenses through strategic planning and decisive decision making.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Established territory boundaries and distribution routes to maximize service quality.
  • Maintained local relationship with retailers (Macy's, Bed Bath & Beyond).


Self-Employed Business Owner

Sears Hometown Dealership (Franchise)
03.2008 - 10.2009
  • Administered all functions of multi-facetted business including: location search and construction of new building, working in collaboration with Sears to ensure compliance of all business contract requirements.
  • Partnered with Sears Corporate Team to ensure all policies and procedures were implemented and compliantly followed.
  • Managed financial operations to ensure fiscal responsibility, including budgeting, forecasting, and financial reporting.
  • Routinely exceeded requirements for Sears Corporate Matrix, Customer Service, Product Protection and Credit Solicitation.
  • Frequently worked with Sears auditors on all auditing all aspects of business.
  • Spearheaded community outreach efforts to enhance brand awareness among local customers and stakeholders.

Operations Manager

Management Recruiters Of Raleigh
10.2005 - 03.2008
  • Directed operational functions of multi-million dollar executive recruiting firm.
  • Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
  • Provided daily client/candidate database maintenance; drafted contracts, correspondence for all Account Executives; processed all client billing.
  • Supervised operations staff and kept employees compliant with company policies and procedures.
  • Set, enforced, and optimized internal policies to maintain responsiveness to demands.

Sales Manager

SEARS, ROEBUCK & COMPANY
05.1995 - 01.2000
  • Supervised high performance team of 50 associates; coached to aggressively merchandise salesfloor driving revenue
  • Prepared monthly profit & loss business reports
  • Program mentor for the National Management Training Program as well as the University of Florida retail industry internship for five consecutive years.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
  • Progressive career from HR Administrator to Sales Manager.

Skills

Client Facing and Supplier Relationships

Websites

Timeline

Territory Sales Manager

Progressive Leasing
04.2022 - Current

Senior Territory Sales Representative

Progressive Leasing
10.2018 - 04.2022

Regional/Business Manager

Acosta Sales And Marketing
02.2015 - 10.2018

District Sales Manager/Account Manager

HAAN USA
10.2009 - 12.2010

Self-Employed Business Owner

Sears Hometown Dealership (Franchise)
03.2008 - 10.2009

Operations Manager

Management Recruiters Of Raleigh
10.2005 - 03.2008

Sales Manager

SEARS, ROEBUCK & COMPANY
05.1995 - 01.2000

District Manager

Acosta Sales And Marketing
5 2011 - 02.2015

Overview

29
29
years of professional experience

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Shelly Brucker