Shelly Collier
Memphis,TN
Overview
6
6
years of professional experience
Work History
Event Marketer
Event Marketer
Memphis, TN
08.2025 - Current
- Develop and execute comprehensive event marketing strategies to promote brand awareness and drive attendance
- Collaborate with cross-functional teams to define event objectives, target audience, and key messaging
- Utilize social media platforms to create buzz around events and increase online engagement
- Implemente innovative promotional campaigns such as contests, giveaways, and influencer partnerships to attract attendees
- Analyze market trends and competitor activities to identify opportunities for differentiation in event marketing efforts
- Coordinate pre-event communication with attendees including invitations, RSVP tracking, reminders, and event updates
- Conduct post-event evaluations to measure success metrics such as attendance rates, lead generation numbers, customer satisfaction scores, etc
- Generate detailed reports on event performance including ROI analysis for management review
- Oversee the creation of visually appealing collateral materials such as brochures, banners, signage etc. for effective branding at events
- Establishe strategic partnerships with relevant industry associations or organizations for co-promotion opportunities at events
- Identify potential sponsorship opportunities for events resulting in increased funding support from external partners/sponsors
Senior Account Management & Collections
Senior Account Management & Collections
Memphis, TN
01.2020 - 08.2025
- Managed a portfolio of key accounts, consistently exceeding sales targets annually and collections
- Developed and maintained strong relationships with clients, resulting in an average customer retention rate of over 225%
- Collaborated with cross-functional teams to develop customized solutions for clients, increasing upsell opportunities
- Implemented a strategic account management process that improved client satisfaction scores
- Identified new business opportunities within existing accounts, resulting in an increase in revenue since 2020
- Negotiated contracts and pricing agreements with clients, ensuring profitability while maintaining customer satisfaction
- Analyzed market trends and competitor activities to identify potential risks or opportunities for growth
- Created and delivered persuasive sales presentations to key decision-makers at prospective client organizations
- Provided regular updates on account performance metrics to senior leadership, highlighting areas for improvement and growth potential
- Collaborated with marketing department to develop targeted campaigns that generated leads and increased brand awareness among key accounts
- Resolved customer issues or concerns promptly and effectively, maintaining high levels of customer satisfaction
- Conducted regular business reviews with clients to assess their needs, address any challenges, and identify opportunities for expansion or upselling
- Utilized CRM software to track sales activities, manage pipeline progression, and generate accurate forecasts for senior management
Timeline
Event Marketer
Event Marketer
08.2025 - Current
Senior Account Management & Collections
Senior Account Management & Collections
01.2020 - 08.2025