Shelly Derks
Spring Hill
Summary
Dynamic Product Manager with proven expertise in KPI tracking, project management, and product lifecycle management. Successfully launched marketing campaigns that increased brand engagement and aligned product strategies with market needs.
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Experienced with event planning and coordination, ensuring all elements of conference run smoothly. Utilizes organizational skills and attention to detail to manage logistics and vendor relations. Track record of effective communication and problem-solving to achieve successful event execution.
Overview
28
28
years of professional experience
Work History
Product Manager-Equine
Dechra Veterinary Products
Overland Park, KS
10.2025 - Current
- Conducted market research to identify customer needs and preferences for product development.
- Assisted in the creation of product roadmaps aligned with company objectives and market trends.
- Facilitated communication between stakeholders to ensure project milestones were met effectively.
- Supported the analysis of competitor products to inform strategic decision-making for future offerings.
- Coordinated with marketing teams to develop promotional strategies that align with product launches.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Maintained positive vendor relations to build strong partnerships.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
Marketing Coordinator
Dechra Veterinary Products
Overland Park, KS
05.2012 - 06.2016
- Coordinated marketing campaigns to enhance product visibility and support sales initiatives.
- Developed and maintained marketing materials, ensuring brand consistency across platforms.
- Organized and executed promotional events to elevate brand presence within the veterinary community.
- Supported budget management by tracking expenses related to marketing projects and initiatives.
- Answered general marketing department inquiries by email, phone, and mail.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Updated and maintained marketing database, ensuring accuracy and compliance with data protection regulations.
- Negotiated with vendors and service providers, securing cost-effective solutions for marketing materials and services.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Territory Sales Representative-Equine
Dechra Veterinary Products
Overland Park, KS
06.2010 - 05.2012
- Developed and maintained relationships with veterinary practices to drive product adoption.
- Conducted product presentations and demonstrations to educate clients on benefits of veterinary products.
- Provided training and support to veterinary staff on product usage and best practices.
- Executed territory management plans to optimize sales performance across assigned accounts.
- Streamlined territory management process, resulting in more efficient time allocation for account visits.
Veterinary Technical Services
Dechra Veterinary Products
Overland Park, KS
10.2008 - 06.2010
- Assisted in developing educational materials for veterinary staff on product usage.
- Supported customer inquiries by providing accurate information on veterinary products.
- Updated and maintained technical documents to ensure compliance with industry standards.
- Collaborated with veterinary professionals to deliver product training and technical support.
- Delivered exceptional customer service experiences by maintaining a positive attitude, active listening skills, and empathetic responses to customer concerns.
- Managed a high volume of inbound calls while maintaining excellent call quality standards and adhering to established procedures.
- Handled escalated support cases with diplomacy and tact, successfully defusing tense situations between the company and its customers.
- Maintained thorough knowledge of product offerings to provide accurate information and expert advice to customers.
- Resolved customer complaints with empathy and patience, restoring client confidence in company.
Veterinary Professional Services Vet Tech
Fort Dodge Animal Health
Overland Park, KS
05.2006 - 09.2008
- Worked effectively in fast-paced environments.
- Learned and adapted quickly to new technology and software applications.
- Delivered exceptional customer service experiences by maintaining a positive attitude, active listening skills, and empathetic responses to customer concerns.
- Managed a high volume of inbound calls while maintaining excellent call quality standards and adhering to established procedures.
- Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
- Utilized CRM systems effectively to track customer interactions, document detailed case notes, and access relevant account information quickly when needed.
- Maintained thorough knowledge of product offerings to provide accurate information and expert advice to customers.
Veterinary Technician
Red Oak Animal Hospital
Bucyrus, KS
01.1998 - 05.2006
- Assisted veterinarians in performing surgeries and diagnostic procedures.
- Monitored patient vital signs during anesthesia and recovery.
- Administered medications and vaccinations as prescribed by veterinarians.
- Prepared and maintained surgical instruments and equipment for procedures.
- Educated pet owners on post-operative care and general animal health.
- Collaborated with team members to improve clinic workflows and patient care processes.
- Effectively managed time-sensitive tasks while maintaining high-quality patient care through multitasking abilities during busy shifts at the clinic.
Marketing Manager-Equine
Dechra Veterinary Products
Overland Park, KS
06.2016 - 2025
- Developed and executed integrated marketing campaigns to enhance brand visibility and engagement.
- Analyzed market trends to inform strategic planning and identify growth opportunities.
- Collaborated with cross-functional teams to align marketing strategies with business objectives.
- Managed budget allocation for marketing initiatives to optimize resource utilization.
- Oversaw digital marketing efforts, including social media strategy and content creation.
- Evaluated campaign performance metrics to refine strategies and improve ROI.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Orchestrated trade shows and corporate events, fostering industry relationships and generating leads.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Education
Associate of Applied Science - Veterinary Technology
Metropolitan Community College
Kansas City, MO08-2002
Bachelor of Science - Biological Sciences
University of Kansas
Lawrence, KS05-2000
Skills
- KPI tracking
- Project planning
- Product strategy
- Product lifecycle management
- Goal setting
- Timeline management
- Project management
- Vendor management
- Technical support
- Brand building
- Event marketing
Timeline
Product Manager-Equine
Dechra Veterinary Products
10.2025 - Current
Marketing Manager-Equine
Dechra Veterinary Products
06.2016 - 2025
Marketing Coordinator
Dechra Veterinary Products
05.2012 - 06.2016
Territory Sales Representative-Equine
Dechra Veterinary Products
06.2010 - 05.2012
Veterinary Technical Services
Dechra Veterinary Products
10.2008 - 06.2010
Veterinary Professional Services Vet Tech
Fort Dodge Animal Health
05.2006 - 09.2008
Veterinary Technician
Red Oak Animal Hospital
01.1998 - 05.2006
Associate of Applied Science - Veterinary Technology
Metropolitan Community College
Bachelor of Science - Biological Sciences
University of Kansas