SHELLY MEIER

● Manage a $4M annual marketing budget, allocating $200K monthly across Meta, TikTok, Google, and Amazon

● Provide strategic direction and oversee implementation for 10-12 marketing campaigns per month and

12-15 product launches annually

● Develop data-driven growth strategies using paid media, landing pages, email/SMS, UX optimization, A/B testing, content, organic social media, influencer and affiliate marketing, public relations, and SEO

● Explore and utilize AI tools such as Chat GPT, Jasper.io, and Replo to expedite content and landing page creation

● Lead the European expansion of the brand including development of EU and UK websites, paid media campaigns, and Amazon Vendor Central

● Managed website redesign – www.jeromealexander.com – including migration from Magento 2 to Shopify Plus, UX design, content, upsells, and tech stack; new design and strategy increased website sales by 20%

● Oversaw implementation of all D2C marketing campaigns, ensuring promotion and brand alignment across email, social media, websites, and Amazon platforms

● Launched and managed affiliate and influencer marketing efforts including creating marketing briefs and conducting Zoom meetings with influencers to educate them on the brand

● Provided creative and UX direction for website and all landing pages, achieving consistent, high-performing sales funnel conversion of 6-7%

● Analyzed multi-year Amazon results and partnered with Amazon agency to implement recommendations that increased Amazon revenue by more than 50%

● Oversaw client services team and all client-facing operations from creating contracts and SOWs to Amazon business profitability analysis

● Developed and pitched marketplace strategies that supported business development and customer retention

● Provided expert Amazon marketplace management, including content and SEO optimization, Amazon Advertising campaigns and promotions, Brand Registry enrollment and maintenance, storefront development, review solicitation, and FBA and FBM inventory forecasting and management

● Successfully launched two new brands – a food manufacturer and a haircare product – on Amazon Seller Central

● Increased Amazon revenue by 100% and 25% respectively for two CPG clients through PDP optimization and targeted Sponsored Brand and Product campaigns

● Partnered with more than 70 direct response brands, including Time-Life, Telebrands/BulbHead, Ontel, and

Dr. Amen, to build ecommerce strategies that maximized revenue by up to 30%

● Developed and managed an account team – both domestically and offshore – that addressed launch to optimization needs for brands across Amazon US, Amazon EU, eBay, and Walmart

● Streamlined account management processes and developed training documentation

● Supervised a team of account managers across the As Seen on TV and enterprise retail divisions

● Managed key client accounts with noted achievements such as developing Best Buy’s self-service telemarketing automation and saving Ann Taylor more than $500,000 annually on telemarketing and call center costs

● Mentored junior team members and trained all new account managers

● Conducted A/B offer and upsell testing that increased conversions by 15-30%

● Coached account management team on effective implementation of best practices

● Developed Interactive Voice Response (IVR) telemarketing campaigns to maximize revenue for direct response TV advertisements, including copywriting, order fulfillment management, results analysis, and optimization