Shelly Mulford
Wausau
Summary
Results-driven Digital Marketing Specialist with a strong focus on content creation, PPC management, and SEO analysis. Proven ability to develop impactful digital campaigns that enhance brand visibility and engagement.
Overview
16
16
years of professional experience
Work History
Digital Marketing Specialist
Semify
Rochester
12.2021 - Current
- Created compelling content for blogs, websites, and email campaigns, enhancing audience engagement.
- Assisted in developing PPC campaigns, targeting specific demographics to improve traffic quality.
- Created content for websites, blogs, social media platforms, and online advertising.
- Performed keyword research and analyzed SEO performance of webpages.
- Developed and implemented digital marketing campaigns to increase brand awareness.
- Managed email marketing campaigns from conception to execution, increasing subscriber interaction.
Registered Nurse/Activity Assistant
Rennes Group
Peshtigo
06.2010 - 01.2020
- Assessed, planned, implemented, and evaluated nursing care for assigned patients.
- Conducted assessments to identify patient needs and develop appropriate interventions.
- Coordinated patient care with multidisciplinary teams to develop effective treatment plans.
- Collaborated with physicians, nurses, therapists, social workers, and other healthcare professionals to develop individualized treatment plans for each patient.
- Administered medications according to prescribed protocols and patient needs.
- Monitored vital signs and reported significant changes to healthcare providers.
- Educated patients and families on health management and provided clear discharge instructions to ensure understanding.
- Trained new nursing staff on procedures and best practices, enhancing overall patient care quality.
- Utilized critical thinking skills to assess clinical situations quickly and accurately.
Education
Associate of Applied Science -
Associate Degree in Nursing
Appleton, WI12-2009
Skills
- Digital campaign development
- PPC management
- SEO analysis
- Email marketing
- Content creation
- Customer relationship management
Timeline
Digital Marketing Specialist
Semify
12.2021 - Current
Registered Nurse/Activity Assistant
Rennes Group
06.2010 - 01.2020
Associate of Applied Science -
Associate Degree in Nursing