Summary
Overview
Work History
Education
Skills
Websites
Technology Profile
Volunteer Experience
Certification
Timeline
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SHELLY NELSON

SHELLY NELSON

Battle Ground,WA

Summary

Accomplished professional with experience in marketing & finance with real estate experience, looking to progress my expertise as a Marketing Manager for Lennar. I am a motivated professional with business acumen and willingness to take on challenging roles. Tech-savvy and quick learning with technical know-how, social media expertise and sales abilities to support and drive substantial growth. Strong communicator with natural leadership talent. Impactful and successful manager in previous marketing and finance roles.

Overview

21
21
years of professional experience
2
2
Certification

Work History

Land Acquisition Analyst

Lennar Homes
Vancouver, WA
10.2019 - Current
  • Prepare comprehensive market analyses for incoming acquisitions, generate financial summaries for active acquisitions.
  • Conduct financial analysis for properties under consideration for purchase and financial updates for current communities
  • Perform feasibility studies, including the preparation of land acquisition approval submissions
  • Monitor market activity for pricing, value, absorption and trends
  • Perform asset sales pricing analysis for the Division's disposition opportunities
  • Prepare competitive market maps and exhibits
  • Interface with escrow and title companies, brokers, attorneys, engineers, and other various consultants
  • Tracked project schedules and encouraged teams to complete tasks on time while staying on budget.
  • Assisted in training staff on how to use analytical tools effectively.
  • Maintained positive working relationship with fellow staff and management.
  • Participated in regular meetings with management to assess and address issues and identify and implement improvements.
  • Identified areas for improvement, narrowing focus for decision-makers in making necessary changes.
  • Developed actionable roadmaps for improving workflows and processes.
  • Implemented strategies for automating manual processes within the organization.

Sr. Marketing Research Analyst

Emerald Kalama Chemical
Vancouver, WA
01.2016 - 10.2019
  • Chemical application research on competitive market share analysis for new product opportunities
  • Qualitative and quantitative research on global material pricing, research on ingredients for personal care, home care, and flavor/fragrance products used in business to business and distributor relationships.
  • Performed keyword research and competitive analysis to identify effective strategies to meet client goals.
  • Analyzed competitor websites to evaluate their SEO efforts and tactics used.
  • Provided optimization of web page titles, URLs, structured data, SEO copy editing and sitemaps.
  • Lead Company's Bi-Annual Blood Drive for Cascade Tech Center Offices partnering with American Red Cross

Finance Manager

Comcast
Oregon/SW Washington
01.2012 - 01.2015
  • Promoted to Team Leader for 4 Finance Analysts
  • Lead Team in Preparation of Monthly Ops Package
  • Development and maintenance of the manpower justification model that tracks the contract labor and the overall efficiency of the Technical Operations team
  • Audit compliance to company policy and process compliance as well as process mapping for internal controls to optimize organizational performance and meet regulatory standards
  • Partner with senior leadership and production management to build, maintain, and monitor compliance to regulatory & company standards including adherence to environmental & recycling state requirements
  • Prepare, deliver, and analyze franchise tax payments and documentation for local city government
  • Designed and implemented a Regional Finance dashboard to track key metrics and performance indicators
  • Work in close collaboration with Marketing, Technical Operations, Engineering and Construction.

Regional Manager of Marketing Analytics & Reporting

Comcast
Livermore, CA
01.2003 - 01.2012
  • Leader of the Best-In-Class Marketing reporting and analytics team across multiple divisions
  • Annual budget and monthly forecast for $1.2 billion market
  • Proficiently integrated product and subscriber metrics for the California 2.3m subs market in order to deliver a solid and consistent view of key measurements for the senior leadership team
  • Project Management across multiple teams, including Accounting, Finance, Sales, Operations, IT, and Legal Affairs to ensure proper analysis of KPI tracking and reporting
  • Actively provided overall direction to the Product Sales Support & Analysis team pf 4 analysts in order to drive lead generation, sales force database management, sales reporting, and production/control of presentations and proposals
  • Profitably managed and coordinated the successful design of a support marketing SSRS web-based reports used by area and regional teams to supply data, trending reports, sales commission and scorecard mapping.

Education

MBA - Finance

George Fox University
Newberg, OR
12-2015

Bachelor of Science - Management Information Systems

University of San Francisco
San Francisco, CA
12-2000

Skills

  • Trend Analysis
  • Marketing Knowledge
  • Digital Marketing
  • SEO
  • Budget Development
  • Strategic Planning
  • Analytical Thinking
  • Excel & Power BI Models
  • Team Collaboration and Leadership
  • Data Research and Validation
  • Process Improvements
  • Project Management
  • Strategic Thinker
  • New Employee Training
  • Data Analysis
  • Document Preparation
  • Continuous Improvement

Technology Profile

  • ZONDA
  • RMLS, WVMLS, FLEX MLS
  • HYPERION ESSBASEORACLE ERP SYSTEM
  • EXCEL ADV. (LOOKUPS, PIVOTS, MODELS)
  • TRADE STATISTICS
  • DREAMWEAVER/HTML
  • COGNOS
  • MS PROJECT
  • BOX
  • VISIO
  • ADOBE INDESIGN
  • POWER BI

Volunteer Experience

  • Young Professionals Network, Board Member-Membership, Oregon/SW Washington, Membership development and communication, Marketing of YPN professional development & Networking programs
  • Parkside Church, Outreach Support Team, SW Washington, Event marketing to support community business development and church membership, Marketing communications support materials including logo development, posters, flyers, postcards, and t-shirts

Certification

  • Lennar Frontline Leadership Development Program 2021
  • Professional Leadership Training - USC - 1998

Timeline

Land Acquisition Analyst

Lennar Homes
10.2019 - Current

Sr. Marketing Research Analyst

Emerald Kalama Chemical
01.2016 - 10.2019

Finance Manager

Comcast
01.2012 - 01.2015

Regional Manager of Marketing Analytics & Reporting

Comcast
01.2003 - 01.2012

MBA - Finance

George Fox University

Bachelor of Science - Management Information Systems

University of San Francisco

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SHELLY NELSON