Summary
Overview
Work History
Education
Skills
Timeline
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Shelly Parker

Burtonsville,MD

Summary

Successful Senior District Leader with over 18 years of experience. Offering expertise in setting attainable but aggressive goals to push teams forward and deliver strong growth annually. Focused on maximizing resource utilization to support scalable operations and increase bottom-line profitability. Organized and systematic with natural relationship-building and leadership talents. Demonstrates a positive attitude and readiness to adapt and lead as a change agent within any organization.

Overview

20
20
years of professional experience

Work History

Senior District Leader

Warby Parker
11.2016 - Current
  • Responsible for 38 retail locations between 2 districts; opened 24 new locations within my districts
  • Train, develop, and guide District, Area and Store Leaders to ensure their stores are achieving both budget and targeted sales goals, are operationally compliant and creating a positive in store experience for both customers and team members
  • Drive sales results that are above total retail and 2% above 2021 performance
  • Drive sales by leveraging conversion, AOV, and UPT
  • Year to date district results see conversion results at 20%, AOV results at $253 and UPT at 1.3, all above total retail performance
  • Consistently beat payroll targets, resulting in increased profitability and productivity within my districts
  • Identify merchandising opportunities by analyzing each location's sales trends based on customer type and neighborhood trends to ensure the proper allocation and merchandising for each location
  • Consistently canvas the neighborhoods and centers that each store is located to remain informed and up to date on trends and changes that will impact retail
  • Work cross functionally with HQ partners to develop strategies, policies and communication that supports our growing retail fleet
  • Specifically, worked on; Creating a retail metrics and workforce management training tool, developed and led training around our Prescription Check service offering, created content and presentations for our Store Leader, Optometrist, Area Leader and District Leader annual meetings, collaborated with our compensation team on the creation of new pay bands for each role and ideal staffing models by location type, most recently helped to create an audit to support the operational procedures and track KPIs of our exam locations
  • Supported our head of real estate by providing on the ground insight on locations before they moved to REC
  • Canvas and network within neighborhoods and centers identified as potential new store locations; ensured to visit at different times and different days to gain insight into the customer base and trends within the area
  • Effectively manages change and ambiguity
  • Consistently able to lead my teams through an ever changing retail landscape
  • Helped to develop and roll out our COVID-19 safety protocols
  • Charged with supporting and communicating with each employee during store closures, furloughs and return to work
  • Collaborate closely with our HR business partners to resolve employee issues and manage employee performance
  • Provide challenging and stretching tasks and assignments for my leaders
  • Conduct frequent development discussions and remain aware of each direct report's career goals
  • Constructs compelling development plans and executes them; pushes direct reports to accept developmental moves
  • Proven track record of talent development with 40% of Store Leaders and Area Leaders coming from internal candidates within the 2 districts I oversee.

District Leader

Rag & Bone
04.2011 - 11.2016
  • Oversaw the daily operations of 8 locations; responsible for opening 4 locations within my district (Georgetown, Bal Harbour, Sawgrass, Manhasset, Walnut St
  • And King of Prussia)
  • Opened 5 of these locations
  • Consistently achieved sales targets while delivering best in class customer service
  • Created strong client retention and was able to drive sales by establishing a consignment program for the district
  • Collaborated HQ partners on retail priorities; helped to develop strategies and policies to improve retail performance, drive topline sales and reduce payroll spend
  • Focus on development of team members, through the use of individual development plans
  • Maintained inventory; ensured all rtv's/transfers, markdowns and damages were completed properly and on time
  • Assisted other locations by acting as an auditor during physical inventory
  • Communicated weekly with the buying team; discussed replenishment needs, top and slow sellers, strategized around each store's assortment.

Supervisor

Bloomingdale's
02.2008 - 04.2011

General Manager

Armani Exchange
11.2003 - 12.2006

Education

Wharton School of Business
11.2021

Bachelor of Arts - Criminology and Criminal Justice

University of Maryland
12.2000

Skills

  • Operations Management
  • Metrics Tracking
  • Customer Service
  • Staff Development
  • Data Analysis
  • Strategic Planning
  • Results-Driven
  • Performance Data Analysis
  • Proposals and Presentations
  • Policy and Procedure Development
  • Process Improvement
  • Human Resources

Timeline

Senior District Leader

Warby Parker
11.2016 - Current

District Leader

Rag & Bone
04.2011 - 11.2016

Supervisor

Bloomingdale's
02.2008 - 04.2011

General Manager

Armani Exchange
11.2003 - 12.2006

Wharton School of Business

Bachelor of Arts - Criminology and Criminal Justice

University of Maryland

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Shelly Parker