Shelly Payne

• Develop clear, concise and compelling communications to improve customer experience, drive desired behaviors and achieve business objectives.

• Develop, write and design content for monthly employee newsletter.

• Work closely with others departments such as Loss Mitigation, Escrow, Customer Service, Collections and Legal and Compliance to improve business-to-customer relations.

• Plan, create and implement strategic communications campaigns.

• Create various types of content for customer education to include letters, website copy, talking points, emails and promotional materials.

• Ensure consistency of tone and messaging on all communication channels, adhering to the company’s style and brand standards as well as legal, regulatory and compliance requirements.

• Managed internal and external communications, including design and content creation for newsletters, email campaigns, employee and student messaging, etc.

• Frequently collaborated with human resources, faculty and other departments to assist them with their communication needs.

• Responsible for planning and organizing alumni events.

• Owned strategy behind launching new programs and initiatives.

• Attended conferences related to university programs to establish relationships with UWS alumni.

• Managed alumni relations budget.

• Created internal hospital newsletter, writing content highlighting employees, programs and other hospital news.

• Developed content for hospital's blog page.

• Assisted with shaping the hospital's image in the community, by sharing positive stories with local media.

• Served as primary media contact for hospital managing media inquiries and scheduling interviews.

• Wrote stories, news releases, advisories and articles for media.

• Maintained a visible presence at the hospital and in the community as a speaker, tour leader and event participant.

• Assisted with hospital special events.

• Ensured adherence to HIPAA guidelines in regards to patient information.

• Served in PR, communications & marketing role working with hospitals, healthplexes, urgent cares and clinics.

• Developed and managed content for hospital intranet and website.

• Compiled information, created content and edited hospital newsletters, annual physician directory and hospital brochures.

• Created and distributed press releases regarding current health topics, hospital services and upcoming events to the media.

• Responsible for compiling content and creating presentations for hospital-wide employee meetings.

• Planned and organized hospital events i.e., annual celebrity chef event, National Hospital Week, etc.

• Managed media inquiries for the hospital, including patient information, medical resource interviews and crisis information.

• Provided communication support to administration, human resources, and other hospital departments as needed.

• Responsible for content and promotion of hospital social networking platforms.

• Developed and organized eight large community events a year.

• Promoted events by writing press releases, participating in interviews with radio stations and local news stations, as well as distributing event materials throughout communities.

• Utilized various social networking platforms to promote events.

• Consistently researched ways to create partnerships with local businesses.

• Advised and assisted in the development of an organization-wide fundraising strategy, plan and budget including effective strategies for raising funds.

• Coordinated and managed volunteers.

• Acknowledged as an MDA Star Achiever in 2009 and 2010 for achieving the OKC District Budget.

• Built and maintained ongoing working relationships with realtors and brokers to obtain new business.

• Lead product training in real estate offices and spoke at Board of Realtor events.

• Managed Northwest Arkansas territory consisting of 200 plus customers.

• Responsible for trouble shooting and resolving service issues for American Home Shield customers.

• Managed account executive expense budget.

• Awarded for exceeding 2006 territory quota.

• Recognized as a top performer on the Top 25 American Home Shield Sales Representative Listing.

• Provided general health and immunization education to schools, childcare centers, physicians and churches.

• Conducted audits of schools, physician offices, and childcare centers to ensure compliance with immunization requirements.

• Planned and organized the first Logan County Immunization Fun Fair.

• Promoted immunization education through interaction with local media.

• Represented children’s immunizations as an active participant of community events.

• Provided immunization education and awareness to various community groups with numerous speaking engagements.