Shelly Schnetz
Lincoln,CALIFORNIA
Summary
Results-driven small business owner with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.
Overview
21
21
years of professional experience
Work History
Business Owner/ Managing Partner
Icing on the Cupcake
06.2017 - 10.2024
- Overseeing day-to-day operations across all locations, including staffing, scheduling, and ensuring each location meets quality and service standards.
- Staffing: Hiring, training, and managing employees. This involves creating a positive work culture, addressing employee concerns, and ensuring staff are well-trained in food safety and customer service.
- Inventory Management: Keeping track of supplies and ingredients, ordering stock as needed, and minimizing waste. Effective inventory management is crucial for maintaining product quality and controlling costs.
- Menu Development: Creating and updating the product offerings based on customer preferences and seasonal trends. This may involve experimenting with new recipes and managing product consistency across locations
- Marketing and Sales: Developing marketing strategies to attract and retain customers. This might include social media marketing, local advertising, promotions, and community engagement.
- Strengthened company reputation by consistently meeting or exceeding customer expectations in terms of quality products/services offered.
- Managed financial operations to ensure fiscal responsibility, including budgeting, forecasting, and financial reporting.
- Maintained a safe work environment by enforcing strict safety protocols and regularly updating staff on industry best practices.
- Boosted revenue by identifying new business opportunities and diversifying product offerings.
- Led company through successful rebranding initiative, refreshing image and attracting broader customer base.
- Interacted well with customers to build connections and nurture relationships.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
Account Manager/Small Business Sales
Owen Dunn Insurance Services
06.2003 - 12.2016
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Developed long-lasting relationships with clients to foster trust, loyalty, and a deep understanding of their insurance needs.
- Maintained detailed records of client interactions, policies, and transactions using sophisticated CRM software systems.
- Enhanced policyholder retention rates through effective communication, personalized account management, and prompt issue resolution.
- Managed three locations, 30+ employees throughout four departments
Education
Some College (No Degree) - General Education
Sierra College
Rocklin, CAHigh School Diploma -
Elk Grove High School
Elk Grove CA06.1993
Skills
- Customer Relations
- Attention to Detail
- Driven and Determined
- Relationship Building
- Employee Training
- Team Collaboration and Leadership
- Social Media Marketing
- Staff hiring
- Policies and Procedures Development
- Vendor Relationship Management
- Employee Development
Food Manager Certification
Certified in food safety practices and regulations ensuring that food is prepared and served safely, reducing the risk of foodborne illness and promoting public health.
Timeline
Business Owner/ Managing Partner
Icing on the Cupcake
06.2017 - 10.2024
Account Manager/Small Business Sales
Owen Dunn Insurance Services
06.2003 - 12.2016
Some College (No Degree) - General Education
Sierra College
High School Diploma -
Elk Grove High School
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