Creative design professional with extensive experience responsible for creating, developing and producing visuals of concepts to communicate ideas to clients. Researches, conceptualizes and presents designs to achieve desired effects or goals. Provides advanced-level graphic design and development while following brand standards for various materials. I have diverse design experiences in both an agency and in-house work environment. Deadline-driven Graphic Designer focused on overseeing projects from concept through final delivery. Successfully creates brand messages, strategies and key graphic productions. Resourceful and hardworking with vendor sourcing expertise and empowering leadership skills with 18+ years of industry success.
Hi, I’m
Shelly Fukushima
Designer + Art Director
Summary
Work History
Visual Point of View
Freelance Designer + Art Director
10.2023 - Current
Job overview
- Created design files for use in a range of print, web, marketing and video projects
- Managed the Art Direction on various projects both internal and external
- Worked closely with development teams to implement design specifications
- Managed multiple projects simultaneously, never losing strategic vision and always maintaining focus.
Beutler Ink
Senior Art Director
04.2022 - 11.2023
Job overview
- Generate compelling ideas and translate them into concrete design solutions across various media
- Articulate rationales behind creative decisions to clients in easily understandable terms, rooted in design theory
- Kept simultaneous accounts and projects on track and within budget
- Managed and directed the work of 2 graphic designers while also working on my design projects
- Hired, trained and directed freelancers developing design concepts
- Met client objectives, leveraging expertise in typography, design theory, and creative strategy.
Penguin Random House
Design Director
06.2017 - 04.2022
Job overview
- Presented design work to clients and internal stakeholders to share and challenge ideas
- Manage and direct the work of 4-5 members of the creative team, while also working on my graphic design projects
- Lead the design process from ideation to execution, fostering collaboration within the creative team
- Increased the social media advertising and marketing within the company by 18% creating concepts and tasks for a more regular posting and advertising schedule
- Coordinated with vendors and suppliers to source materials and equipment needed for production
- Created commercial design plans to be practical, aesthetically pleasing, and conducive to intended purposes, such as raising productivity and increasing sales
- Learned the use of new materials, technologies and products to stay current in 21st-century design
- Mentored each designer to promote confidence and productivity, which encouraged new ideas and fostered positive working relationships.
Out of Print
Design Director
01.2015 - 05.2017
Job overview
- Contributed expertise in merchandise design, translating brand identity into tangible products that resonate with audiences
- Managed the work of 3-4 creative team members, while working on my graphic design projects
- Led e-commerce initiatives to improve user experience and boost sales
- Produced impactful digital marketing and social media designs gaining an increase in overall sales by 24%
- Supervised and mentored the creative team, steering the creation of innovative products while ensuring alignment with brand objectives and market trends
- Oversaw photography shoots and retouching, consistently completing tasks within budget
- Trained team, delegating tasks and offering insight to help meet tight deadlines.
ViacomCBS
Art Director
04.2010 - 01.2015
Job overview
- Strategically design and art direct on various projects to enhance ViacomCBS's brand presence
- Collaborate with cross-functional teams for cohesive project outcomes
- Manage top-tier illustrators, photographers, and vendors
- Delivered award-winning, exceptional work under tight deadlines and budget constraints
- Enforced uniform style guide for project consistency across contributors
- Presented concepts, copy and art during internal and client reviews.
MTV Networks
Art Director
02.2008 - 03.2010
Job overview
- Strategically design and art direct on various projects to enhance brand presence
- Led client and internal presentation of concepts and work
- Created award-winning commercial design plans to be practical, aesthetically pleasing, and conducive to intended purposes, such as raising productivity and increasing sales
- Estimated costs of material requirements and labor, and worked with client on approvals.
MTV Networks
Senior Designer
10.2003 - 02.2008
Job overview
- Championed the creation of impactful and engaging content for ads, brochures, and email marketing, fostering audience connection and brand resonance
- Executed comprehensive branding strategies, encompassing logos and brand elements to strengthen brand recognition and identity
- Managed numerous projects simultaneously to meet tight deadlines
- Produced new ideas for company branding, promotional campaigns and marketing communications.
Education
Yale UniversityNew Haven, CT
Master of Arts from Graphic Design
09.1998 - 05.2001
University Overview
Skills
Superior organizational skillsundefined
Awards and Achievement
Awards and Achievement
MarCOM Award / 2022
Davey Marketing Award / 2022
Google UX Design Certificate / 2022
American GD & Advertising Award / 2019
Creative Quarterly 55 / 2019
GD USA Graphic Design Annual / 2018
Broadcast Design Award / 2014
Broadcast Design Award / 2013
Broadcast Design Award / 2012
AIGA National Design Award / 2011
Co-instructor at Parsons / 2011 & 2013
Featured in, Just Design / 2011
Broadcast Design Award / 2011
Included in the book, Just Design / 2011
Creativity 41 / Gold / 2011
Print Regional Design Annual / 2009
How International Design Annual / 2009
Featured in, Big Book of Green Design / 2009
Creativity 38 / 2009
Creative Quarterly 15 / 2009
Design Book of the Year / 2009
Creativity 37 / 2007
Print Regional Design Annual / 2007
American Corporate Identity / 2007
How International Design Annual / 2006
Broadcast Design Award / 2005
Timeline
Freelance Designer + Art Director
Visual Point of View
10.2023 - Current
Senior Art Director
Beutler Ink
04.2022 - 11.2023
Design Director
Penguin Random House
06.2017 - 04.2022
Design Director
Out of Print
01.2015 - 05.2017
Art Director
ViacomCBS
04.2010 - 01.2015
Art Director
MTV Networks
02.2008 - 03.2010
Senior Designer
MTV Networks
10.2003 - 02.2008
Yale University
Master of Arts from Graphic Design
09.1998 - 05.2001
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