Shengjie Chen

A passionate and highly motivated business graduate with a strong foundation in social media management, content creation, analytics, and customer service. Skilled in leveraging data to drive marketing strategies and experienced in collaborating with cross-functional teams to achieve business objectives.

Upper District

• Conducted a comprehensive PESTLE analysis to explore the viability of entering the French market, identifying key opportunities and challenges for brand expansion.
• Developed a strategic marketing plan emphasizing the promotion of environmentally friendly eyewear and apparel products, highlighting the brand's commitment to sustainability and quality.
• Leveraged sustainability as a core marketing message, focusing on the use of recycled materials to underscore the brand’s dedication to reducing its carbon footprint and appealing to environmentally conscious consumers.

Kaolin Beauty

• Performed an in-depth market analysis to identify opportunities, barriers, and the target audience for Kaolin Beauty, a startup in the beauty sector.
• Crafted a detailed marketing strategy aimed at boosting brand visibility and sales, focusing on digital channels and content marketing to engage a broader audience.
• Proposed actionable recommendations with a clear budget plan, providing the CEO with a roadmap for achieving increased brand awareness and sales through targeted marketing efforts.