Shengyang Lou
North Hollywood,CA
Summary
Dedicated marketing professional with a history of exceeding company goals utilizing consistent and organized practices. Data driven and analytical. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Affiliate Marketing Manager
Ideal Living Management
07.2022 - Current
- Identify top-tier affiliate partnership opportunities and successfully roll out campaigns; increased company revenue by 35% year over year.
- Engage and strengthen existing affiliate partnerships and help transform ad-hoc affiliates into long-term strategic partners.
- Running profit margin analysis and breakeven for each promotional offers; making conscious adjustments on promotions to meet margin goals.
- Monitoring influencer department progress, and analyzing sales trends by channel.
- In charge of weekly forecast for influencer department; providing inventory forecast and adjustments so proper inventory can be ordered.
- Running A/B testing to improve site conversion and AOV.
- Effectively manage budget to business goals.
- Overseeing Webinars, Email flows, and internal affiliate promotional calendar.
- Tracking and analyzing promotional data and sharing it with internal and external teams.
- Running and analyzing weekly sales and conversion reports and report findings to senior management.
- Assist Digital team with ad-hoc projects.
Project Development / Marketing Manager
Ithaca Education Consulting Group
08.2018 - 07.2022
- Defined project scopes, cost estimates, and schedules annually and quarterly.
- Conducted potential partner research prior to beginning new projects.
- Onboarding 120 professors as affiliate partners to company via rev share model.
- Oversaw marketing calendar and set marketing strategies
- Guided new marketing ideas on WeChat, Douyi, and Youku
- Trained new consultants and managed 10 consultants during their consultation and interaction with clients
Project Manager
Mozo Lucky Garden
01.2018 - 08.2018
- Closed 20 landscaping project leads in 7 months.
- Launched and oversaw 16 marketing campaigns on Instagram and Facebook that generated 58 new leads.
- Managed 50 projects, including proposals and contractor hiring.
- Coordinated daily activity and flow of projects through multiple departments to verify on-time product delivery.
- Organized two-week training for 4 workers
- Contributed to creating training materials, KPIs, and project development strategies.
Business Analyst
ROC Biotech
01.2017 - 01.2018
- Planned and coordinated metric data in organization.
- Prepared various reports on market conditions for products feasibility study.
- Created complex financial models for company and performed analysis of archived data.
- Interacted with internal customers to understand business needs and translate into requirements and project scope.
- Assisted with business cases, planned and monitored; elicited, translated, and simplified requirements.
Brand Ambassador
BPI Sports
01.2016 - 01.2018
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
- Used various social media platforms for media and blogger outreach.
- Encouraged sales towards targeted market and audiences.
- Engaged with customers to establish relationships.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
Education
Bachelor of Arts - Entrepreneurship
Saint Louis University
St Louis, MO06.2017
Associate of Science - Business Administration
Tompkins Cortland Community College
Dryden, NY06.2015
Skills
- Business Needs Analysis
- Program Marketing
- Analyzing Performance
- Data Communications
- Marketing Plan Development
- Project Management
- Communication
- Client Relations
- Team Bonding
- Budgeting and Forecasting
- Detail Oriented
- Strategic Planning
Certification
Project Implementation
Excel
Team Management
Digital Marketing
Management Consulting
Business Analysis
Asana
Slack
Facebook Advertising
Search Engine Optimization
Branding
WordPress
Everflow
Additional Information
- Awards , PTK Honor Society
Timeline
Affiliate Marketing Manager
Ideal Living Management
07.2022 - Current
Project Development / Marketing Manager
Ithaca Education Consulting Group
08.2018 - 07.2022
Project Manager
Mozo Lucky Garden
01.2018 - 08.2018
Business Analyst
ROC Biotech
01.2017 - 01.2018
Brand Ambassador
BPI Sports
01.2016 - 01.2018
Bachelor of Arts - Entrepreneurship
Saint Louis University
Associate of Science - Business Administration
Tompkins Cortland Community College
Project Implementation
Excel
Team Management
Digital Marketing
Management Consulting
Business Analysis
Asana
Slack
Facebook Advertising
Search Engine Optimization
Branding
WordPress
Everflow
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