Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

ShengYu Lin

Malden,MA

Overview

6
6
years of professional experience
1
1
Certification

Work History

E-Commerce Digital Marketing Specialist

FY International LLC
Salem, New Hampshire
10.2023 - Current
  • Developed and executed e-commerce marketing strategies to drive traffic, increase conversion rates, and maximize ROI across multiple platforms.
  • Utilized data analytics to enhance e-commerce strategies, resulting in campaign performance and conversion rates through targeted optimization and data-driven decision-making.
  • Optimized text, graphics, or multimedia assets for SEO, display, and usability on internet-connected devices.

Sales and Marketing Assistant

CLOECO
Boulder, Colorado
10.2022 - 08.2023
  • Increased content engagement by 3% through weekly targeted marketing campaigns on social media, newsletters, and blogs, improving brand visibility and customer interaction.
  • Conducted regular website audits to enhance site content and user experience, improving overall SEO performance, and higher search engine rankings.
  • Created content for various social media platforms, including Pinterest, Facebook, Twitter, Instagram, and TikTok.

Sales Assistant

Fom Mau Long Co., Ltd
Taipei City, Taiwan
03.2020 - 06.2021
  • Spearheaded sales initiatives, enhancing customer loyalty through tailored service and strategic product recommendations, driving measurable revenue growth.
  • Analyzed inventory trends to optimize stock management, improving product visibility, and streamlining merchandising strategies for increased sales efficiency.
  • Developed persuasive proposals, and articulated value propositions to successfully secure new business opportunities.

Salesperson, Yoga Club Social Media Editor

Decathlon
Taipei City, Taiwan
06.2019 - 02.2020
  • Developed and maintained strong client relationships, leveraging social media platforms to engage with potential customers, and drive brand awareness.
  • Achieved sales targets by identifying customer needs and delivering tailored solutions, resulting in revenue increase, and building customer loyalty.
  • Managed customer inquiries on social media regarding product availability and restocks, reducing response time by 30%, and boosting customer satisfaction ratings by 10%.

Education

MS - Marketing Digital Communication and Media Program

Clark University
Worcester, MA

Bachelor's - International Business

National Dong Hwa University
Hualien, Taiwan

Skills

  • E-commerce - Shopify and Amazon Marketplace
  • CRM & Email Marketing - HubSpot & Klaviyo
  • Content Creation - Canva, Adobe Creative Cloud, Photoshop
  • Digital marketing - Google Analytics, Facebook Ads, SEMrush
  • Social media marketing & management
  • Customer engagement
  • Branding
  • Project management

Certification

  • Meta Social Media Marketing, 01/01/23, 11/30/25, Coursera
  • Google Analytics, 01/01/23, 11/30/25, Google

Languages

  • English, Proficient
  • Mandarin, Native
  • Taiwanese, Native

Timeline

E-Commerce Digital Marketing Specialist

FY International LLC
10.2023 - Current

Sales and Marketing Assistant

CLOECO
10.2022 - 08.2023

Sales Assistant

Fom Mau Long Co., Ltd
03.2020 - 06.2021

Salesperson, Yoga Club Social Media Editor

Decathlon
06.2019 - 02.2020

MS - Marketing Digital Communication and Media Program

Clark University

Bachelor's - International Business

National Dong Hwa University

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ShengYu Lin