Sher L. Perras

• Deliver expertise in marketing leadership by directing all aspects of go-to-market strategy with a solid focus on sales collaboration, revenue growth, and customer acquisition for SMBs, corporations, and non-profit organizations.
• IPMG identifies and implements client's goals propelling them to the next level by understanding the strategic business objectives including creative, digital and traditional marketing strategies, collateral, social media, business development, project management, and public relations.
• Additional management of video creation, trademark filing, team building, product & business development, and project management.
• Clients from various industries who were provided customized services:

- Telecommunications

- Aerospace

- Healthcare

- Retail/eCommerce

- Online Learning

- CPG - Food, CBD, Women's Intimate Care

• Successfully led stack marketing focusing on driving growth in companywide recruiting and Air Methods Ascend (online and in-person clinical training program) via digital, website, events, and partnership campaigns.
• Recruiting: Managed digital, events, print, video, and website career pages to attract qualified healthcare and other candidate acquisitions, going from minimal impact to driving consistent 5% increase in applications YoY for 2 years with a 64% increase in applications in Q1, 2023 over Q4, 2022.
• Air Methods Ascend: Management team member of new online and in-person Air Methods Ascend Clinical training program.
• Identified key areas of growth opportunities to acquire critical care nurses and paramedics to build a high performing pipeline, developed segmented strategy approach for targeted messaging and marketing efforts.
• Created marketing strategy and managed creative and digital agency relationships to complete campaigns.
• Utilized data to focus on delivering internal and external CX.
• Drove efficiency and effectiveness across all programs, raising the bar on marketing performance, implementing targeted focused marketing campaigns in the digital space, improving the candidate experience for careers website pages, and improving perception of the Air Methods brand with healthcare professionals.

• Co-founded and funded a CBD distribution company which provided beneficial and healthy alternatives to opioids and other addictive prescription drugs.
• Created “Revolution” brand, labeling, and packaging
• Partnered with manufacturing companies in Texas and Colorado to use exclusive strains of cannabis and a proprietary, patent-pending processes to produce 100% THC-free, nanoparticle, pharmaceutical-grade cannabidiol products for niche markets now growing significantly targeting athletes, children, elderly, pets, etc.
• Built and managed ecommerce store beginning in 2019, becoming a revenue-generating company in a high-growth market in less than seven months.
• Continually researched legalities, studies, and benefits of CBD, while working with the Chief Medical Officer on educational and marketing materials for retail and online customers.

PrevaLeaf was a consumer products group (CPG) company focused on the multibillion-dollar natural personal- intimate care products for feminine needs sector.

• PrevaLeaf's mission was to give women comfort, control and confidence to care for their intimate health through knowledge and innovative personal care products in discreet packaging.
• Managed stack marketing.
• Created brand and worked with creative agency to design retail displays, packaging, and tradeshow booth.
• Managed events and marketing collateral for B2B & B2C.
• Managed sale of products.
• Grew retail presence to 124 retail compound pharmacies in 35 states in year 1.
• Managed online ecommerce platforms: Amazon, eBay, Google shopping, Facebook, and PrevaLeaf.com (Shopify).
• Lead strategies which resulted in growth and awareness at both the B2B/B2C levels.
• Managed business strategy, public relations, educational blog sites, brand awareness and creation, consumer awareness, ecommerce, advertising, social media footprint, and video production.

• The Dallas Chamber Music Society is a non-profit presenter of chamber music ensembles serving the North Texas community for the over 80 years.
• Responsible for management of the entire organization and worked with an appointed board of 20.
• Re-established relationship and collaborative efforts with SMU's music department and Dean.
• Negotiated contracts with talent agents, sponsors, and vendors.
• Managed and created communications with patrons on social, newsletters, dedicated mailings, and email campaigns.
• Managed radio and local print advertising.
• Exceeded goals for bi-annual Gala fundraising event by 150%.
• Managed sponsorships, scholarships, and all other marketing activities.
• Recruited and managed UNT interns and SMU volunteers.

• Republic of Texas Brands Incorporated procured food, clothing, and wine from Texas under its brand.
• Responsible for creating strategic planning and execution of the brands, market expansion and positioning with my team.
• Oversaw and coordinated all advertising, public relations, and publicity events.
• Managed all aspects of online storefronts on Magento platform by utilizing social media, television coverage, and email marketing campaigns to create market presence.
• Appeared on the NBC morning show increasing website visits by 500% resulting in $10,000 in sales in one day.
• Developed and trademarked brand.
• Negotiated contracts for products and licensing.
• Created presence online (Magento), catalogs, and social media channels.

• The InvestIN Private Investor Network was an accredited angel investor group.
• Collaborated with investors through live and virtual forums.
• Assisted in raising millions of investment dollars for various startups: i.e., J Hilburn, Boston Heart Lab.
• Assisted in selecting companies to present to angel investors.
• Maintained and created branding standards, website, and private blog.
• Grew online presence through perceptive marketing strategies, and angel investor membership through networking.
• Managed video presentations, reviewed/edited executive summaries, and created/edited Investor presentation decks.

• Leveraged celebrity marketing to sell fractional jet ownerships.
• Managed marketing agreements, and marketing/sponsorship opportunities with PGA's David Duval, Bob Tway, Scott Verplank, and Scott Hoch and IRL events to connect prospective jet owners with PGA and IRL athletes.
• Created and facilitated National Owner events with Texas Motor Speedway, Bentley, NASA, Putting School with David Pelz, golf tournaments for owners and prospects with professional athletes.
• Leveraged charity relationships to create upscale events, like the Hampton Classic, to generate brand awareness and procure marketing lists.
• Conceived and managed placing life-sized Lear 40 jet model on Park Avenue in Manhattan co-located with Four Seasons Hotel and Bentley Motorcars.
• Coordinated agency program launches with events, managed public relation opportunities, marketing creative, direct mail, and business development.

• Managed 17 product lines for 3 business units.
• Including $30 Million for Nortel Networks, new and emerging technologies, and other products sold by WorldCom.
• Built out a $54 million product pipeline with various high-profile product lines like Siemens, Cisco, and others.
• Coordinated complex projects with legal, business development, marketing communications, commissions, engineering, field services, creative marketing and project management.
• Developed technical training of products for engineers and sales staff, including product guides, implementation processes and key selling points.
• Conducted analysis of new products for business units through research, focus groups, and lab interactions.