Sheradee Hurst
Overview
26
26
years of professional experience
Work History
Vice President
Price Lang Public Relations
08.2021 - 03.2024
- Increased company growth by raising profits more than 15% annually
- Cultivated strong relationships with key stakeholders to promote collaboration with 17 clients on all projects
- Responsible for proactive and reactive public relations messaging and earned media interviews for 17 clients
- Planned and executed large annual events for clients including JFK Awards, Roy G. Biv Ball, and Paint the Town Blue
- Negotiated high-value contracts that maximized profitability
- Developed new revenue streams by identifying growth opportunities and recruiting new clients
- Led cross-functional teams for the successful completion of major projects and events, resulting in increased efficiency and client satisfaction
- Identified opportunities to improve business processes and productivity by reorganizing client management process and system for all 17 clients
- Enhanced company profitability by implementing strategic business plans and optimizing operational processes
- Authored and presented original media training workshop
- Authored and presented recruitment marketing workshop
- Created employee bonus program and collaborative new culture while leading 11 employees
- Wrote press releases, social media posts, and speeches for executives
- Created social media reels, videos, and content calendars
- Served clients in corporate energy, education, government, capitol investment, and non profit
Director, Communications
Putnam City Schools
07.2019 - 08.2021
- Media representative for the school district (27 schools) for all proactive and reactive media communications including frequent crisis communications
- Created and managed campaign and all media for The 2020 Bond ($133 million dollar bond passed)
- Created social media campaign for the largest voter turnout in a bond election in school district history
- Rebranded entire 6A school district, collaborated to facilitate focus groups, engaged share holders, collaborated with agency to produce ADDY award winning rebranding video and ADDY award winning logo
- Planned and executed annual event for all 1,500 employees including run of show, booking speakers, engaging employees, and launching brand
- Created and wrote all crisis communications including COVID communications at the beginning of school shutdowns through launching a meal plan for free meals for students during the pandemic
- Wrote and developed all external communications to 18,000 parents and guardians for any district related messaging including all crisis communications
- Executed all live and tape media interviews
- Served on Superintendent's Leadership Team working with heads of each department on all collaborative projects throughout district
- Pitched stories to media and wrote press releases
- Created and provided media training to employees
- Created social media content
- Led rebranding launch campaign with a school bus stop event at all 27 schools engaging shareholders
Owner
Sheradee Hurst Photography
11.2009 - 11.2019
- Managed staff and daily business operations
- Created event timelines, worked with event professionals from numerous industries
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service, increasing business revenue annually by more than 20%
- Published in Forbes magazine and other national outlets
- Wrote for national and local magazines in print and online
- Promoted business through traditional media and social media
- Photographed significant lifetime events including celebrity clients Darci Lynne and Thunder player Raymond Felton
- Pitched media stories
Marketing Coordinator, Media Relations
St. Anthony Hospital
04.2007 - 11.2009
- Planned all employee events including Spirit Days, annual event for staff of 1,100 employees including creating booking talent, producing videos, and run of show for two day event
- Served as Emergency Preparedness Media Coordinator, responsible for Crisis Communications Plan execution
- Pitched and booked positive news stories to promote the hospital and medical staff
- Responded to media inquiries
- Executed all interviews for hospital related media
- Booked physicians for medical related interviews
- Booked Celebrity Chef Curtis Stone media interviews
- Planned and executed annual Celebrity Chef event hosting 500 attendees with live Food Channel celebrity cooking demonstration and seated meal
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives
- Composed daily posts for social media and helped build corporate presence
- Developed visually engaging marketing materials to support service launches and promotions
- Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes and media pitches
- Planned and executed internal and external marketing events including all employee events
- Wrote bi-weekly employee newsletter and press releases
Reporter
KFOR
11.2005 - 04.2007
- Executed live shots daily for breaking news and for scheduled stories for both day side and night side, stories airing in 3 daily newscasts
- Pitched daily story content ideas and segment ideas
- Wrote daily stories collaborating with photographers for memorable story telling
- Booked and conducted multiple interviews daily
- Spoke at community events on media and trends
Reporter and Fill-in Anchor
KJRH
04.2004 - 05.2005
- Executed live shots daily for breaking news and daily stories for live weekday morning show
- Executed live and taped interviews
- Wrote stories and collaborated with photographers for optimal storytelling
- Booked and conducted daily interviews
- Created daily content for morning show segments and stories
- Filled in as morning show anchor
- Spoke at community events about media and television
Morning Show Anchor and Reporter
KSNF
05.2002 - 04.2004
- Hosted #1 Live Morning Show Hometown Today (Weekdays, 2 hours live)
- Executed live shots for breaking news and daily stories
- Interviewed guests live
- Hosted entire show live on location
- Created content for segment and interviews
- Co-produced live show as needed
- Spoke at community events
Producer, Reporter, Anchor
KUCO
08.1998 - 05.2002
- Pitched, researched, wrote, shot, and edited daily stories for live newscast
- Reported live on location for daily live newscast
- Anchored live daily newscast
- Produced newscast including creating all content and rundown, writing intros, tags, and teases, and assigned reporters
- Called live daily newscast from booth, adjusted to time constraints live by amending rundown and communicating with in booth, on set, and on location staff
- Developed schedules for production to include shooting and editing for timely delivery
- Produced newscast in a fast-paced and constantly changing environment, effectively handling challenging situations and a diverse group of individuals to achieve objectives
- Booked guests for on-air interviews and assigned stories to reporters to manage coverage and schedule needs
- Oversaw lighting, graphics, audio and camera movements for live broadcast
- Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs
- Supervised breaking news coverage and determined priority for stories within each broadcast
Education
Bachelors Degree - Broadcast Journalism
University of Central Oklahoma
Edmond05.2002
Skills
- Live Television
- Media Relations
- Social Media Strategy
- Team Leadership
- Media training
- Brand positioning
- Speech Writing
- Crisis Communications
- Internal Communications
- Corporate Communications
Awards & Memberships
- Gold American Advertising Award (ADDY) - Price Lang Client Video
- Gold American Advertising Award (ADDY) - Putnam City Schools Rebranding Video
- Gold American Advertising Award (ADDY) -Putnam City Rebranded Logo
- Greater OKC Panhellenic Sigma Kappa Woman of the Year
- National School Public Relations Association
- OKC Biz 40 under 40
- Listen To Your Mother Inaugural Cast of Authors
- Oklahoma Kids Regional Director
- Oklahoma Kids Family of the Year 2018
Timeline
Vice President
Price Lang Public Relations
08.2021 - 03.2024
Director, Communications
Putnam City Schools
07.2019 - 08.2021
Owner
Sheradee Hurst Photography
11.2009 - 11.2019
Marketing Coordinator, Media Relations
St. Anthony Hospital
04.2007 - 11.2009
Reporter
KFOR
11.2005 - 04.2007
Reporter and Fill-in Anchor
KJRH
04.2004 - 05.2005
Morning Show Anchor and Reporter
KSNF
05.2002 - 04.2004
Producer, Reporter, Anchor
KUCO
08.1998 - 05.2002
Bachelors Degree - Broadcast Journalism
University of Central Oklahoma
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