Summary
Overview
Work History
Skills
Accomplishments
Timeline
Generic

Sheri Assal-gencarella

Yorba Linda

Summary

A dynamic leader in retail and design, I significantly boosted sales at Fierce Boutique through strategic promotions and meticulous market analysis. Skilled in social media marketing and customer relations, I excel in creating compelling brand identities and fostering strong client relationships. My innovative design solutions and effective budget planning have consistently delivered projects on time and within financial targets.

Overview

18
18
years of professional experience

Work History

Retail Store Owner

Fierce Boutique
05.2017 - 09.2024
  • Prepared bank deposits and handled business sales, returns, and transaction reports.
  • Boosted sales revenue with targeted promotions that capitalized on seasonal trends and consumer preferences.
  • Maximized profitability by periodically re-evaluating product pricing based on supplier costs, competitor prices, and customer demand.
  • Supervised daily operations, coordinating staff schedules and ensuring smooth workflow.
  • Established a strong brand identity through consistent visual merchandising guidelines across all store locations.
  • Achieved growth in total sales year-over-year due to strategic planning and data-driven decision-making practices.
  • Managed day-to-day business operations.

Design Consultant

Fedde Furniture
02.2012 - 01.2018
  • Developed persuasive sales presentations showcasing unique design solutions tailored to specific client needs.
  • Improved client satisfaction by providing timely and accurate follow-up on project progress.
  • Enhanced company reputation by participating in community events, representing the brand professionally at all times.
  • Exceeded sales targets consistently through diligent prospecting efforts and effective negotiation skills in closing deals.
  • Secured repeat business by fostering long-term relationships with satisfied clients through regular check-ins and after-sales support.
  • Expanded clientele base by proactively seeking referrals from satisfied customers.
  • Delivered exceptional customer service through in-depth product knowledge, understanding client preferences, and offering suitable solutions.
  • Managed multiple projects concurrently while maintaining attention to detail and quality control throughout the design process.
  • Increased sales by developing and maintaining strong relationships with clients and identifying their design needs.
  • Performed cash, card, and check transactions to complete customer purchases.
  • Engaged in friendly conversation with customer to better uncover individual needs.
  • Built customer loyalty and retention by delivering excellent shopping experiences.
  • Recommended complementary purchases to customers, increasing revenue.
  • Coordinated order processing, delivery, and installation schedules to minimize disruptions for clients during renovations or redesigns.
  • Utilized CAD software to create detailed floor plans that accurately reflected clients'' vision for their spaces.
  • Established long-term relationships with vendors ensuring priority access to new product lines and exclusive discounts.
  • Stocked merchandise, clearly labeling items, and arranging according to size or color.
  • Presented comprehensive design proposals using 3D renderings, color boards, and material samples for client approval.
  • Identified design requirements for each project.
  • Utilized various software programs, creating 3D models of design concepts.
  • Applied skill in color theory and composition to bring client visions to fruition.
  • Developed new product design system to improve efficiency and productivity.

Design Consultant

West Coast Living Furniture
01.2019 - 12.2020
  • Created unique design ideas tailored to client requirements.
  • Managed multiple concurrent projects while meeting strict deadlines and maintaining attention to detail.
  • Optimized space planning for improved functionality in both residential and commercial spaces.
  • Established strong relationships with clients by maintaining open lines of communication throughout the entire design process.
  • Developed innovative design concepts to meet clients'' unique needs and preferences.
  • Presented comprehensive design proposals using 3D renderings, color boards, and material samples for client approval.
  • Evaluated clients'' existing spaces to identify opportunities for improvement or enhancement based on their goals and objectives.
  • Met with over Number customers per week to discuss design vision and individual needs.
  • Attended industry events and trade shows to stay current on market trends and expand professional network.
  • Consistently stayed under client's budget for projects.
  • Created marketing materials, including brochures, flyers and product catalogs to brand standards.
  • Created sketches and technical drawings to present design concepts to clients.
  • Utilized various software programs, creating 3D models of design concepts.

Interior Designer

Lazy Boy
10.2006 - 05.2012
  • Designed floor plans, elevations, 3D perspective views, and material boards for review and presentation.
  • Selected and sourced materials, furniture, and accessories for aesthetically pleasing spaces.
  • Managed budgets and timelines effectively to deliver projects on schedule and within budget constraints.
  • Collaborated with architects and contractors to ensure seamless integration of design elements.
  • Developed key client relationships, providing design solutions that met needs and budgets without compromising quality or design intent.
  • Participated in furniture selection and documentation of specifications.
  • Developed space planning concepts, color palette selections, and textile presentations.
  • Coordinated installations of fixtures, furniture, artwork ensuring proper placement alignment within each space according plan specifications.
  • Worked closely with vendors to negotiate cost-effective pricing for materials while maintaining high-quality standards.

Skills

  • Store operations
  • Social media marketing
  • Employee scheduling
  • Budget planning
  • Store layout design
  • Point of sale systems
  • Small business operations
  • Customer relations
  • Business development
  • Product branding
  • Hiring and staffing

Accomplishments

  • Achieved Result through effectively helping with Task.
  • Supervised team of Number staff members.
  • Achieved Result by completing Task with accuracy and efficiency.
  • Increased sales by [Number]% by coaching department managers on new merchandising standards.
  • Exceeded monthly store sales goals [Number] months in a row.

Timeline

Design Consultant

West Coast Living Furniture
01.2019 - 12.2020

Retail Store Owner

Fierce Boutique
05.2017 - 09.2024

Design Consultant

Fedde Furniture
02.2012 - 01.2018

Interior Designer

Lazy Boy
10.2006 - 05.2012

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Sheri Assal-gencarella