Adobe Illustrator
Sheri Boone Snyder
Argyle,TX
Summary
Dynamic and results-driven communications professional with more than a decade of progressive experience in copywriting, editorial strategy, and project and process management. Known for crafting compelling, audience-centered messaging that strengthens donor engagement, elevates brand reputation and advances organizational goals. A strategic collaborator who works seamlessly across interdepartmental teams to deliver high-quality content, streamline workflows and support mission-aligned growth. Adept at transforming complex ideas into clear, persuasive narratives that inspire action and drive measurable impact.
Overview
26
26
years of professional experience
5
5
Certifications
Work History
Director of Development Communications
University of North Texas
01.2016 - 10.2025
- Researched, wrote and edited 40-50 compelling, donor-centered proposals, impact reports, case statements and other philanthropic communications that inspire major gifts and strengthen long-term donor engagement. Blended strong storytelling, strategic messaging, research and visual design to communicate the university's mission, priorities and outcomes with clarity and emotional resonance.
- Collaborated closely with gift officers, academic partners, advancement leadership and marketing/communications teams to translate complex initiatives into engaging, accessible and highly customized donor material.
- Developed clear, concise and persuasive narratives that articulate funding needs, impact and alignment with donor interests ensuring proposals were accurate, consistent and aligned with institutional messaging and brand guidelines.
- Designed visually engaging fundraising deliverables using Adobe Illustrator, ensuring materials follow institutional brand standards and maintain high visual and editorial quality.
- Developed templates, toolkits, and branded assets to support advancement communications and enhance operational efficiency.
- Led strategy meetings with 37 development officers to understand donor priorities and craft effective proposal approaches.
- Managed multiple projects and deadlines in a fast-paced environment while maintaining accuracy and attention to detail. Facilitated reviews, revisions, and approvals with internal partners and stakeholders and maintained organized record-keeping for proposal drafts, final versions and reporting deliverables.
Grants Officer / Marketing Manager
Christian Community Action
09.2012 - 12.2015
- Developed and managed 20-30 grant proposals per year in alignment with organizational goals.
- Evaluated funding opportunities to ensure compliance with donor requirements.
- Monitored grant deliverables to ensure timely reporting and accountability.
- Collaborated with cross-functional teams to enhance fundraising strategies.
- Provided training and support to staff on grant management processes.
Business to Business Inside Sales Account Manager
CPI Office Products
11.2010 - 09.2012
- Completed 90-100 telephone contacts daily to acquire new business and grow existing accounts, while providing stellar customer service. Monitored profit margins and tracked account activity in Gold Mine CRM database. Consistently acquired 15-20 new accounts per month and increased average daily revenue by $100-$200 per month.
Marketing Communications, Bill Media Specialist
GTE Telephone Operations / Verizon
04.2000 - 07.2009
- Project Management: Led Verizon’s national bill media marketing communications program at a high level of responsibility and accountability, generating $78M in annual revenue. Enforced legal and FCC compliance and preserved brand integrity. Wrote and edited copy for marketing messages, monthly customer newsletters and bill inserts, maintaining continuity, timeliness and credibility.
- Team Leadership, Negotiation & Collaboration: Led a team of 20-25 marketing professionals to prioritize, schedule and deploy more than 25 million individual customer communications touches annually. Cultivated partnerships with multiple internal departments and external design and advertising agencies to ensure accurate deployment of customer communications.
- Process Improvement & Innovation: Launched prototype online bill media request portal that centralized and automated the request process, reducing scheduling errors by 90%. Implemented changes to meeting format that reduced time spent on monthly planning calls by 50%. Streamlined bill messages, bill inserts and customer newsletters by combining identically targeted messages into fewer tactics, reducing production costs by 60%.
Education
Bachelor of Arts - Communications
North Texas State University
Denton, TX12.1983
Skills
- Persuasive writing
- Project management & execution
- MS Office & Adobe Creative
- Customized fundraising proposals
- Impact reporting
- Clear strategic messaging
- Effective storytelling methods
- Creative design proficiency
- Brand strategy alignment
- Interdepartmental collaboration
Certification
Disney Institute | Orlando FL
- Organizational Creativity
- Leadership Excellence
- People Management
- Quality Service
- Loyalty
- Leading Through Turbulent Times
Timeline
Director of Development Communications
University of North Texas
01.2016 - 10.2025
Grants Officer / Marketing Manager
Christian Community Action
09.2012 - 12.2015
Business to Business Inside Sales Account Manager
CPI Office Products
11.2010 - 09.2012
Marketing Communications, Bill Media Specialist
GTE Telephone Operations / Verizon
04.2000 - 07.2009
Bachelor of Arts - Communications
North Texas State University
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Microsoft Office Suite