Summary
Overview
Work History
Education
Skills
Timeline
Generic

Sheri Kam

Summary

As an enthusiastic Public Relations and Community Relations Manager I have spent 30+ years shaping public opinion through creative press releases, print materials and social media resources. My friendly approach to business, press, and media relations built engaging relationships that kept companies and campaigns front and center of many news cycles. By making use of my expertise in written and verbal communication skills to offer engaging and pleasant discourse, companies and candidates improve their dynamic community engagement and business goals.


Strategic-thinking individual experienced in turning low-performing organizations into top revenue producers. Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.

Overview

33
33
years of professional experience

Work History

Director PR, City Council Campaign

George McMullen
01.2017 - 11.2018
  • Increased company revenue by streamlining processes and implementing cost-saving measures.
  • Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
  • Secured key partnerships that contributed to George's overall campaign's growth strategy and market reach.
  • Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.

Costume Designer

Grosse Pointe Public Schools
08.2010 - 06.2017
  • Assisted in set dressing tasks when needed, contributing to cohesive visual storytelling throughout a production.
  • Streamlined the costume design process by implementing organizational systems for sketches, fabric samples, and measurements.
  • Created detailed documentation for each costume piece, ensuring consistency across multiple productions or performers.
  • Facilitated smooth transitions between costume changes by coordinating with stage managers and wardrobe crew members.
  • Researched and sourced high-quality materials for costume construction, resulting in durable and visually appealing designs.
  • Collaborated with directors and producers to create visually striking costumes that supported the overall vision of the production.
  • Adapted existing costumes for new productions or characters as needed while preserving original designs'' essence.
  • Managed budgets and timelines effectively, ensuring all costumes were completed on time and within budget constraints.
  • Expanded creative skillset through continuous professional development opportunities such as workshops, courses, or conferences.
  • Utilized specialized sewing techniques such as draping or pattern-making to create unique garments tailored specifically for individual performers.
  • Developed strong relationships with vendors, securing favorable pricing on materials and services.
  • Mentored junior designers, providing guidance on design techniques and industry best practices.
  • Led fittings with actors, making necessary adjustments to ensure proper fit and comfort while maintaining the integrity of the design.
  • Elevated production quality by collaborating closely with lighting designers to achieve optimal color balance between costumes and stage lighting.
  • Supported casting decisions by consulting on actor body types or sizes in relation to specific costume requirements or limitations.
  • Consistently met tight deadlines under high-pressure circumstances, ensuring that all productions started on time with a fully prepared wardrobe.
  • Enhanced costume designs by incorporating historical accuracy and cultural relevance into each project.
  • Organized and managed all outfitting and styling for [Type] cast of [Number] members.
  • Sewed full outfits for use by main actors and extras.
  • Designed new patterns for special genre and story requirements.
  • Created visually appealing character styles that married story with director vision.
  • Developed entire looks encompassing garments, makeup, and wigs.
  • Completed alterations to existing outfits to fit specific body sizes and types.

Director PR, BoE Election

Chris Profeta
01.2016 - 11.2016
  • Improved project efficiency with strategic planning, resource allocation, and time management practices.
  • Negotiated favorable contracts with vendors for reduced costs and improved service quality.
  • Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.

Director PR School Board Election Campaign

Margaret Weertz
01.2014 - 11.2014
  • Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
  • Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
  • Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.

PR Director, Parcells Bazaar

Grosse Pointe Public Schools
08.2008 - 06.2011
  • Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
  • Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
  • Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
  • Increased company revenue by streamlining processes and implementing cost-saving measures.
  • Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
  • Championed corporate social responsibility initiatives that enhanced the company''s reputation in the community and industry at large.
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
  • Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
  • Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
  • Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.
  • Facilitated cross-functional collaboration for improved decision-making processes within the organization.
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Drafted and distributed reports to assist board members with critical business decisions.

Director of Extracurricular Activities

Grosse Pointe Public Schools
09.2002 - 06.2011
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
  • Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
  • Championed corporate social responsibility initiatives that enhanced the company''s reputation in the community and industry at large.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

Director, Preschool

Sunshine Street Co-op
09.2002 - 06.2004
  • Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
  • Increased company revenue by streamlining processes and implementing cost-saving measures.
  • Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
  • Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.

Director, Public Relations

General Physics
09.1995 - 02.1997
  • Developed compelling press releases, earning widespread media attention and amplifying positive brand stories.
  • Managed crisis communications for rapid resolution and minimal negative impact on the company image.
  • Streamlined internal processes for increased efficiency in responding to media inquiries and requests for information.
  • Evaluated success of PR activities through comprehensive analytics reports, adjusting strategies as needed to optimize results.

PR Representative

Copithorne & Bellows, LLC
01.1992 - 07.1995
  • Successfully pitched artist projects to label executives, securing necessary funding and resources for album production and promotion.
  • Enhanced overall label reputation by consistently identifying and signing high-caliber talent with strong market potential.
  • Identified revenue-generating opportunities by analyzing market trends and emerging platforms for music distribution.
  • Implemented innovative scouting techniques for discovering new talent, resulting in a diverse roster of artists.
  • Maintained up-to-date knowledge of industry trends and competitor strategies, informing decision-making processes for artist acquisitions.
  • Managed artist development processes, ensuring timely delivery of high-quality music products.
  • Conducted thorough due diligence on potential artist signings, mitigating risks associated with long-term commitments to unproven talent.
  • Fostered positive relationships with external partners such as radio stations, streaming services, and concert promoters to expand visibility for signed artists.
  • Streamlined communication among internal departments by implementing efficient project management systems for artist releases.
  • Spearheaded special events such as showcases and listening parties, fostering stronger connections between artists and their fans.
  • Oversaw licensing of tracks to other labels.
  • Leveraged networks to identify and generate opportunities to increase exposure and revenue for clients.
  • Stayed abreast of industry trends via trade publications, events and social media to keep artists at forefront of ever-changing landscape.
  • Assisted clients with establishing release timelines and flow of related marketing assets.
  • Fostered relationships with industry professionals for future connections.
  • Organized and attended industry events for talent and client promotion.

HR Associate

Cse Insurance
10.1990 - 01.1992
  • Streamlined onboarding processes for improved employee retention and engagement.
  • Designed targeted training programs, increasing employee productivity and performance levels.
  • Facilitated smooth transitions during organizational restructuring efforts by providing support services tailored toward affected employees'' unique needs.
  • Maintained up-to-date knowledge of industry trends and best practices, continuously seeking opportunities to enhance HR processes for greater organizational effectiveness.
  • Promoted open communication channels between employees and management, addressing concerns proactively to maintain high morale levels within the organization.
  • Coordinated benefits administration tasks, effectively communicating updates to employees while maintaining confidentiality standards.
  • Implemented efficient record-keeping systems, ensuring easy access to critical documents while adhering to data privacy requirements.
  • Collaborated closely with senior leadership on succession planning initiatives aimed at preparing the workforce for future challenges.
  • Assisted in managing HR budget allocations, optimizing resources for maximum impact across various functions within the department.
  • Minimized exposure to potential legal liabilities through diligent monitoring of employment law developments and policy adjustments when needed.
  • Analyzed and reported on employee turnover rates to assess reasons and make recommendations for improvement.
  • Administered compensation, benefits, and performance management systems at direction of supervisor.

Store Manager

Mondi, International
06.1987 - 09.1990
  • Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
  • Optimized labor scheduling according to store needs while adhering to budget constraints, maximizing productivity without compromising service quality.
  • Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
  • Developed strategies for attracting new customers by analyzing demographic data and conducting targeted marketing initiatives.
  • Assessed local market trends to make informed decisions regarding product assortment adjustments or pricing changes based on consumer demand patterns.
  • Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
  • Developed a successful employee retention plan, reducing staff turnover rates significantly.
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Improved customer satisfaction through staff training in customer service and product knowledge.
  • Ensured compliance with all applicable laws, regulations, policies by regularly reviewing store procedures and taking corrective measures when necessary.
  • Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
  • Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
  • Implemented a loyalty program that boosted repeat business and increased overall sales revenue.
  • Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
  • Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Collaborated with other managers to develop company-wide initiatives aimed at improving overall performance across all locations.
  • Rotated merchandise and displays to feature new products and promotions.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
  • Supervised guests at front counter, answering questions regarding products.
  • Reconciled daily sales transactions to balance and log day-to-day revenue.
  • Completed point of sale opening and closing procedures.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
  • Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
  • Approved regular payroll submissions for employees.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
  • Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.

Store Manager

Mery-Go-Round Enterprises
06.1985 - 06.1987
  • Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
  • Optimized labor scheduling according to store needs while adhering to budget constraints, maximizing productivity without compromising service quality.
  • Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
  • Developed strategies for attracting new customers by analyzing demographic data and conducting targeted marketing initiatives.
  • Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
  • Developed a successful employee retention plan, reducing staff turnover rates significantly.
  • Streamlined purchasing processes, negotiating with vendors for better prices and payment terms.
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Organized special events such as seasonal sales promotions to drive foot traffic into the store and increase sales opportunities.
  • Maximized sales by creating innovative visual merchandising displays and store layouts.
  • Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and requesting support when needed.
  • Improved customer satisfaction through staff training in customer service and product knowledge.
  • Ensured compliance with all applicable laws, regulations, policies by regularly reviewing store procedures and taking corrective measures when necessary.
  • Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
  • Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
  • Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
  • Collaborated with other managers to develop company-wide initiatives aimed at improving overall performance across all locations.
  • Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.

Education

Associate of Arts - Liberal Arts And General Studies

Chabot College
Hayward, CA
05.2001 -

Associate of Science - Astrophysics

Community College San Francisco
San Francisco, CA
05.2001 -

Skills

    Print media expertise

Executive-Level Presentations

Communications management

Fundraising campaigns

Branding

Speechwriting

Community Outreach

Social Media Strategy

Social media expertise

Brand Management

Excellent Communication

Problem-solving aptitude

Business Administration

Project Coordination

Timeline

Director PR, City Council Campaign

George McMullen
01.2017 - 11.2018

Director PR, BoE Election

Chris Profeta
01.2016 - 11.2016

Director PR School Board Election Campaign

Margaret Weertz
01.2014 - 11.2014

Costume Designer

Grosse Pointe Public Schools
08.2010 - 06.2017

PR Director, Parcells Bazaar

Grosse Pointe Public Schools
08.2008 - 06.2011

Director of Extracurricular Activities

Grosse Pointe Public Schools
09.2002 - 06.2011

Director, Preschool

Sunshine Street Co-op
09.2002 - 06.2004

Associate of Arts - Liberal Arts And General Studies

Chabot College
05.2001 -

Associate of Science - Astrophysics

Community College San Francisco
05.2001 -

Director, Public Relations

General Physics
09.1995 - 02.1997

PR Representative

Copithorne & Bellows, LLC
01.1992 - 07.1995

HR Associate

Cse Insurance
10.1990 - 01.1992

Store Manager

Mondi, International
06.1987 - 09.1990

Store Manager

Mery-Go-Round Enterprises
06.1985 - 06.1987

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Sheri Kam