Sheri K. Hoffman
Rochester,USA
Summary
Dynamic professional specializing in social media, technology, and marketing to enhance business performance. Demonstrating ability to implement innovative strategies in high pressure environments. Proven success in sales, team building, and management, consistently exceeding performance targets. Achievements include significant improvements in team effectiveness and measurable business outcomes.
Overview
26
26
years of professional experience
Work History
Solution Provider
Zumbrota Ford
Zumbrota, MN
12.2018 - 04.2025
- Cultivating enthusiastic advocates through effective personal branding strategies.
- Facilitating professional sales processes focused on customer objectives and experiences.
- Achieving top ratings as a Sales Professional in reviews, surveys, and KPIs.
- Coordinating community events to establish valuable networking connections.
- Engaging marketing platforms for impactful social media campaigns, driving increased sales.
- Exceeding quotas and standards across all measured production areas.
General Manager
Allegra of Rochester
Rochester, MN
01.2016 - 12.2018
- Designing sales funnels and marketing systems to drive business growth.
- Creating culture transformational leadership to enhance operations, customer service, sales, and quality control.
- Building and maintaining loyal, long-term customer relationships through effective account management and quality focus concepts.
- Managing all business activities, including human resources, sales, customer service, production, and accounting functions.
- Formulating change management strategies to support business redesign initiatives.
General Manager
America's Best
Rochester, MN
01.2014 - 11.2016
- Increasing Sales Growth in optical sales to 3.2 million dollars in gross revenue through coaching advanced sales and marketing.
- Building brand awareness through customer service focus measured by NPS.
- Cultivating a cohesive team through effective human capital management; utilizing individual and team coaching opportunities.
Sr. Market Director
Skyfri Business Advisers
Rochester, MN
01.2000 - 02.2015
- Engineering a unique operations platform creating strategic revenue opportunities while developing customer base.
- Developing and delivering education based platforms through business to business engagements.
- Presenting individualized business growth strategies.
- Evaluating industry trends to identify growth opportunities for clients.
- Managing all core business activities to include marketing, operations, finance, human resources and sales.
- Collaborating with cross-functional teams to drive project success.
Registered Financial Advisor
Thrivent Financial
Rochester, MN
03.1999 - 08.2005
- Recruiting and Mentoring registered agents in the field.
- Supervising outbound call staff and other sales team members.
- Developing individualized financial strategies and managing portfolios for 300+ clients.
- Credentialed financial professional awarded for sales success. [Million Dollar Round Table]
- Developing lead management systems and service process (Advisory Process).
Education
Bachelor Business Administration - Healthcare
Western Governors University
08-2020
Accounting Diploma -
University Center Rochester
07-1996
Skills
- Social media marketing
- Account management
- Performance metrics analysis
- Negotiation techniques
- Upselling and cross selling
- Sales strategy development
- Relationship management
- Networking techniques
- Life-long learner
Affiliations
- 20+ year contributing member of the Rochester Area Chamber of Commerce
- Active Board Member for Non-Profit Wrench
- Volunteer Coordinator for Habitat for Humanity
- DTM Toastmasters International
- Member of Phi Theta Kappa (Omicron Chapter)
Timeline
Solution Provider
Zumbrota Ford
12.2018 - 04.2025
General Manager
Allegra of Rochester
01.2016 - 12.2018
General Manager
America's Best
01.2014 - 11.2016
Sr. Market Director
Skyfri Business Advisers
01.2000 - 02.2015
Registered Financial Advisor
Thrivent Financial
03.1999 - 08.2005
Bachelor Business Administration - Healthcare
Western Governors University
Accounting Diploma -
University Center Rochester