Sheri L Tarr
Glendale,AZ
Summary
Dynamic management career marketing and selling transportation services in a competitive business market. Expert in building top-producing sales organizations through strategic marketing, tactical sales, and key account management. Outstanding record of achievement in account and contract negotiations. Excellent communication skills with the ability to actively manage change. Demonstrated achievements in: Key Account Management, Sales Training and Development, Strategic Sales and Market Planning, LOB Budgeting and Forecasting, Dedicated Service and Contracts, Pricing and Service Management.
Enterprise sales professional with proven track record in driving revenue and fostering client relationships. Skilled in leading cross-functional teams to exceed sales targets and implement strategic initiatives. Known for adaptability and collaborative approach, ensuring seamless alignment with evolving business needs.
Overview
18
18
years of professional experience
Work History
Director of Enterprise Sales
Soar Transportation Group
12.2024 - Current
- Marketing Update for their Website, Hard copy brochures and created digital snapshot brochure and QR code business cards.
- Addition of Military freight option for their operations.
- Business development with our Specialized and OD department.
Sales Manager
Timber Products Trucking
06.2022 - 12.2024
- Addition of 24 new customers to Western and National lines of business contributing 8.6 million in revenue per year.
- Quarterly in-person meetings with customers to build on our freight partnership.
- Weekly meeting with Operations to discuss metrics and customer reports.
- Created Flatbed Brochure – Digital and Paper.
- Established first Pop-Up Fleet for TP Trucking with customer for regional business adding 2.1 million in total revenue.
- Established Drop Trailer Program with several customers – New concept for TPT.
- Created Snapshot report for customers to instantly view their business in a timeline.
- Addition of Dedicated fleet for AZ customers with two trucks and 4 OD trailers to haul up to 84’ rebar and agreement to add up to 10 by end of 2025.
- 3.3 million in growth with incumbent customers.
Director of Sales Western US
Swift Transportation Flatbed
06.2019 - 06.2022
- Addition of 30 + new customers to Western and National lines of business responsible for $12 million per QTR.
- Created Social Media Platform for Flatbed Division.
- Organized Driver Appreciation Events for Flatbed Division.
- Worked on the committee to Develop partnership with Wounded Warrior Project to hire Warriors to Work with Swift both on the road and in the office.
- Quarterly in-person meetings with customers to build on our freight partnership.
- Weekly meeting with Operations to discuss metrics and customer reports.
- Created Flatbed Brochure – Digital and Paper.
- Managed Flatbed Veteran Program.
- Consistently we achieved bonus each quarter.
Western Region Sales Manager
Mercer Transportation
11.2016 - 06.2019
- Added new customers to 5 Agents in Western 11 Territory to increase revenue and add new lanes.
- Operational Support to Military Projects at Ports and Military Bases.
- Organized Driver Appreciation Events at Agent Offices.
- Work with Recruiting to retain contractors and develop relationships with our contractors in the field.
- Quarterly meetings with each Agency to drive revenue, set goals, target areas/customer base, grow individual area.
Director of Western Region Sales
Farren International
09.2015 - 09.2016
- Increased monthly revenue from low 100K to 300K +.
- Refreshed the safety environment and scheduled quarterly visits.
- Added drivers to increase the Flatbed opportunities.
- Brought on new customers to more than double monthly revenue.
- Weekly Operational meetings to keep a pulse on revenue, drivers, safety in the industry, local and regional work, equipment needs, accounts receivable, recruiting and daily terminal functions.
- ATA membership.
Regional Sales Manager
Roehl Transport
11.2011 - 09.2015
- Contributed to increase Western trucks from 45 - 155.
- Business development of their customer base for the Western 11.
- Contributed to the highest revenue year for Flatbed in 2015 for Roehl with our Western team.
- Consistently increased revenue year over year through customer additions, dedicated contracts and teamwork.
- Consistently achieved quarterly goals every year.
California Sales Manager
System Transport
08.2010 - 11.2011
- Expanded sales in California to improve revenue and add more diversity to their existing core base.
- Consistently we achieved bonuses each quarter.
- Restored relationships with customers that had left System Transport in the past.
- Developed new reports to track and increase visibility for our customers and their rank in our Flatbed division.
Director of Western Sales/Phoenix Terminal Manager
Western Express/Smithway Motor Express
09.2007 - 08.2010
- Increased Western Trucks from 15 to 55 Flatbed trucks in the AZ based Regional Program.
- Increased total revenue per mile by .09 cents per mile.
- Developed regional lanes in Western 11, including new CA, AZ, NM, OK and TX business.
- Negotiated numerous fuel and rate increases with challenging National customers as well as regional customers.
- Added dedicated business in OK of 20 trucks per day with a 3-year contract.
Education
No Degree - Business Administration And Management
GCC
Glendale, AZ01.2004
Skills
- Sales lifecycle management
- Sales presentations
- Solution selling
- Sales process optimization
- Pipeline management
- CRM proficiency
- Sales analysis
- Territory management
- Pricing strategy
- Industry expertise
- Sales training
Affiliations
- ATA- Specialized and Over Dimensional - Member
- Linked In – International Export Import, Defense & Aerospace, International Trade, Harbor Trucking Association, Port of Long Beach, Port of San Diego, Shippers Transportation Forum, High, Wide or Heavy, DOT, DCLI. LATC, eModal- The World’s Largest Port Community System, Women in Trucking, etc.
Phone - Number
623-225-5191
Swift Charities
I worked with Swift Charities in their inception year and again in my latter years at Swift and it was truly one of things I am most proud of in my career.
Timeline
Director of Enterprise Sales
Soar Transportation Group
12.2024 - Current
Sales Manager
Timber Products Trucking
06.2022 - 12.2024
Director of Sales Western US
Swift Transportation Flatbed
06.2019 - 06.2022
Western Region Sales Manager
Mercer Transportation
11.2016 - 06.2019
Director of Western Region Sales
Farren International
09.2015 - 09.2016
Regional Sales Manager
Roehl Transport
11.2011 - 09.2015
California Sales Manager
System Transport
08.2010 - 11.2011
Director of Western Sales/Phoenix Terminal Manager
Western Express/Smithway Motor Express
09.2007 - 08.2010
No Degree - Business Administration And Management
GCC