Sheri O'Neill

Company Overview: Start-Up company providing platform for ride sharing connecting riders with premium drivers.

• Recruited to establish go to market strategy from the ground up in conjunction with the C-Suite executives.
• Develop and execute strategic marketing and communication campaigns to attract and retain top-tier talent, enhancing internal team cohesion and employer branding.
• Design visually compelling corporate logos, investor presentations, and marketing materials, ensuring alignment with brand identity and stakeholder expectations.
• Collaborate with leadership to shape the corporate marketing roadmap, integrating employee engagement initiatives to foster a unified organizational culture.
• Streamline content creation processes, reducing production timelines by while maintaining high-quality standards.
• Led rebranding effort in conjunction with COO that consisted of a completely new logo, name, colors and directed internal focus groups to drive Executive consensus on new corporate branding.
• Expanded responsibility through working with app development Team to create the initial UI and UX visual representations that served as a basis for the outsourced development contractors.
• Conducted competitive research related to Marketing and Branding approaches.
• Assisted COO in developing Investor materials for fund raising pitches with decks ranging from short introductions to in depth explanations of the business model with full Financials on IRR and MOIC.

Company Overview: Global company providing innovative home and long-term care medical products.

• Revamped national marketing co-op reimbursement program, increasing internal provider participation by 33% through targeted communication strategies and streamlined processes.
• Launched online ad creation platform, improving dealer access to high-quality materials, reducing acquisition costs, and enhancing brand consistency.
• Designed tailored marketing plans to boost provider engagement, aimed to increase sales through compelling campaigns and stakeholder collaboration.
• Facilitated cross-functional collaboration between internal teams, legal, field sales, and providers to align marketing efforts with corporate objectives.

Company Overview: Customized outsourced strategic marketing solutions for Fortune 1000 Companies.

• Strategized and executed targeted PR and advertising campaigns across industry-specific media, enhancing client brand visibility and customer engagement.
• Crafted compelling copy and managed end-to-end campaign processes, ensuring consistent messaging and successful delivery of client objectives.
• Negotiated cost-effective media placements and campaign rotations, optimizing budgets and increasing campaign reach.
• Built strong relationships with media partners and clients to align communications with business goals and audience expectations.

Company Overview: Provider of premium, non-electric water treatment solutions tailored to address specific water quality issues for residential and commercial clients.

• Orchestrated trade show logistics, designed engaging booths and materials, and represented the company to drive brand awareness and dealer engagement.
• Managed co-op program for independent dealerships, increasing participation by 20% through clear communication and tailored support.
• Coordinated cross-functional efforts between internal teams, field sales, and dealerships to meet marketing benchmarks and enhance stakeholder alignment.