Summary
Overview
Work History
Education
Skills
Timeline
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Sheridan Rhodes

Carrollton,TX

Summary

Self-motivated advertising manager with 7+ years of experience in developing and implementing effective brand strategies and marketing campaigns. Laser-focused on delivering tangible results by utilizing data-driven decision making and cross-functional collaboration. Seeking to leverage the acquired expertise and experience to drive the success and growth of an ambitious organization.

Overview

8
8
years of professional experience

Work History

Account Supervisor

TracyLocke
Irving, TX
05.2024 - Current
  • Responsible for over $3M of scope for the Pizza Hut account
  • Supervised over 50 projects and seamlessly executed Print, POP, and Packaging for 6,700+ Pizza Hut restaurants and 15 military Exchange locations
  • Led 4 large-scale national campaigns and supported multiple national broadcast commercials
  • Streamlined processes to achieve a 300% increase in efficiency, reducing time spent developing menus by a significant margin
  • Led a national product launch that increased average guest check by 18%
  • Led a 4-day photoshoot in LA for print and digital assets

Senior Account Executive

TracyLocke
Irving, TX
04.2022 - 05.2024
  • Spearheaded the creation of the NCAA March Madness Pizza Hut booth, including signage and a Pop-a-shot game, which was showcased at the Final Four Capital One Fan Fest, Music Fest, and Student Section, as well as featured on CBS. The activation attracted 74,720 attendees and garnered a broadcast reach of 25.5M viewers.
  • Led the production of the $7 Deal Lover's commercial for Pizza Hut and collaborated with Craig Robinson on the voiceover recording
  • Managed the creative development process for a variety of tactics for FedEx Office, including DOOH, Email, Digital Display, CTV, OLV, Audio, Paid and Organic Social, Native Ads and Retail Signage, resulting in a 70% digital revenue increase within 18 months
  • Contributed to gaining and growing a new line of business: Organic Social
  • Collaborated with Consumer Insights, Strategy, Media, Sales, Studio, Production, PR, and Consultants to align on the communication strategy and road map for FedEx Office initiatives
  • Helped launch FedEx Office's first national brand campaign which won a Bronze Reggie Award in the B2B Marketing category
  • Managed the creative development process for over 80 email campaigns resulting in a 48% average open rate
  • Assisted in the development of the FedEx Office NACAS C3X Conference booth which produced $1M in revenue

Account Executive

TracyLocke
Irving, TX
11.2021 - 04.2022
  • Assumed the role of Interim Marketing Manager at FedEx Office after 2 months, leading the initiation and intake of projects for the agency
  • Partnered with cross-functional teams, wrote all client briefs, and streamlined processes by eliminating an unnecessary step, resulting in significant time savings
  • Fostered strong client relationships and played a key role in doubling TL's business with FedEx Office
  • Created and hosted a seminar for the entire FedEx Office marketing team on the "art of writing effective briefs"
  • Collaborated with execs, Debbie Chase, David Kassen, Teri Cooper, and CEO Brian Philips to write the brief for the Roxo autonomous delivery bot project
  • Promoted to Senior Account Executive after just 4 months at TL, recognizing exceptional performance and contributions

Account Manager

VLG Marketing
Addison, TX
04.2021 - 11.2021
  • Executed 43 multi-faceted digital marketing campaigns leveraging social media and direct mail
  • Led 2 global ABM campaigns for Brightcove, directly responsible for client retention and upselling over 500% of the original scope of work
  • Contributed to a record-breaking revenue month of over $1M with double the workload and half the number of employees
  • Oversaw creative development, crafted briefs and project plans, and managed budgets
  • Analyzed campaign performance and trends, and provided recommendations for optimization
  • Implemented A/B testing for an email campaign, resulting in a 31% open rate, and a 12% click-through rate
  • Mentored and trained 5 Account Coordinators

Account Coordinator

VLG Marketing
Addison, TX
05.2018 - 04.2021
  • Managed ABM traditional and digital projects; negotiated with vendors and sourced direct mail pieces
  • Set up site traffic notifications and deployed email campaigns in Campaign Monitor
  • Utilized Excel to scrub mailing lists, provide campaign reporting, and to track budgets and delivery status

Account Coordinator Intern

The Marketing Arm
Dallas, TX
05.2017 - 08.2017
  • Analyzed and interpreted insights for 6 brands under the Bacardi portfolio (Grey Goose, Martini, Cazadores, etc.)
  • Tested websites for sweepstakes, and assembled profiles for off-premise retail stores; assisted with several photoshoots working with Food Stylists and Photographers
  • Strategized with the Multi-Cultural team to implement brand building initiatives to better target the African American Market

Education

BBA - Marketing, Real Estate

University of North Texas
05.2018

Skills

  • Account Management
  • Project Management
  • Data Analytics
  • Social Media
  • Email Marketing
  • Strategy
  • Event Marketing
  • Budgeting

Timeline

Account Supervisor

TracyLocke
05.2024 - Current

Senior Account Executive

TracyLocke
04.2022 - 05.2024

Account Executive

TracyLocke
11.2021 - 04.2022

Account Manager

VLG Marketing
04.2021 - 11.2021

Account Coordinator

VLG Marketing
05.2018 - 04.2021

Account Coordinator Intern

The Marketing Arm
05.2017 - 08.2017

BBA - Marketing, Real Estate

University of North Texas

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Sheridan Rhodes