Sherise Beeson

• Inherited a disjointed program, and rebuilt it top to bottom for both Inbound and Outbound optimization; immediately made an impact growing SALs 236%, SQLs 139%, and Pipeline 166% in my first 6 months after taking over.
• Built the blueprints to restructure the global SDR program for FY'23 to mimic my NAM FY'22 growth, including: new career pathing (role, comp, and quota build-out), lead prioritization, enablement, and creating a people first culture that prioritizes rep and manager development.
• Drove Global SDR strategy during a decentralization re-shuffle while leading a growing team of 60+ reps across 3 functions: Business Development, Sales Development, and Marketing Development.

• During COVID, increased Stage 1 (SAL) qualified Opportunities 14% MoM; which converted to Stage 2 (SQL) pipeline creating $56.8M in ARR pipeline (target was $40M Stage 2 ARR over 12 months.)
• Doubled/scaled a global program as a 3rd line leader building to 55+ reps, 6 managers, and a global trainer across Americas, EMEA, and APAC.
• Started two new SDR programs top-to-bottom: a global chat team supporting inbound demand and a global Customer SDR division supporting cross-sells, upsells, and expansions within the Install Base.

• Drove 40% of total sales revenue, by sourcing monthly SQLs at >100% attainment consistently, while simultaneously creating programs to replicate this growth in EMEA and APAC.
• Saved $100,000+/annually by creating the first successful global outbound sales/nurture program and building career pathing for our global teams.

• Increased funnel conversion rates with the C-suite to further develop their GTM strategy by:
  - Driving Enterprise level outreach and ABM optimization, w/in their TAM.
  - Creating a scalable, automated nurture process for funnel velocity.

• Consistently and successfully delivered CEO's only goal, to maintain a target of 50% profit margins.
• Created and owned the new integrated revenue model that ELT utilized to aggregate all revenue sources, churn, and spend.
• Oversaw and created strategic FY programs and financial growth models for all seven divisions of Marketing: PPC, SEO, Content Strategy, Email/Digital Marketing, CRO, Website Development and Design, and the Affiliate team.

Sales

• Led inbound and outbound Biz Dev divisions, who created revenue-generating opportunities and closed transactional sales deals, consistently delivered 100%+ attainment over 3 years, attained Presidents Club each quarter.
• Increased qualified outbound Opps by 300% and lowered a major KPI: cost per Opportunity QoQ.

Marketing

• Drove all major demand gen efforts, including: Marketing Operations, forecasting, analyzing, sales headcount planning, sales engagement, and budget preparation, which led to growing qualified Opportunities 43% from Q4 2005 to Q2 2008 averaging 24% growth YoY.
• Owned the creation, from inception to launch, of 48 original Marketing initiatives/campaigns over 33 months that drove a 100% inbound sales pipeline model and were the driving force in all media and lead gen efforts in the 3 years leading up to the IPO.
• Developed the financial model that optimized ROI of all Marketing spend and initiatives controlling every step of the funnel.

• Owned Marketing, PR, Marketing/Sales Operations, and at one point during the hiring for the re-build was the only Sales person on staff, for an SSL VPN start-up/re-brand.
• Salesforce Admin: Drove migration to and adoption of SFDC, while building the entire deal cycle in the CRM.

• Marketing for a brand new, under 15 employees, Network Change Management Software start-up.