Jane Alleva
Bellingham,WA
Summary
Collaborative branding and growth marketing professional offering 13+ years of experience in leading traditional digital marketing and mentoring teams in medical, biotech, and non-profit organizations. A proven track record of exceeding performance goals. Lead by example in creating strategic and tactical marketing initiatives, managing the brand, creative services, messaging, and content. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing a solid history of success in boosting program operations efficiency, conversion rates, and performance. Well-versed in both online and traditional marketing approaches.
Overview
10
10
years of professional experience
Work History
Director Sales
Solstice Senior Living
05.2023 - Current
- Develop and execute strategic sales plans to drive occupancy and revenue growth for our senior living communities
- Lead and inspire a high-performing marketing and sales team, setting clear goals and providing coaching and mentorship
- Implemented strategic analyses of market trends and competition, identifying key opportunities for differentiation, achieving a remarkable 84% occupancy rate within four months, surpassing the initial 69%
- Cultivated and nurtured robust relationships with prospective prospects and referral sources, securing an impressive 80% of all move-ins year-to-date.
Consultant (contract)
Squirrel Systems Point of Sales
04.2022 - Current
- As a dedicated full-time contractor specializing in content creation for Squirrel Cloud POS, I bring a proven track record of delivering high-quality and engaging materials
- My role involves crafting technical content, including compelling videos, knowledge-based articles, release notes, and What's New Posts
- I am adept at articulating and highlighting the unique advantages and functionalities of the Squirrel Cloud POS platform to effectively reach and resonate with target audiences
- Resulting in increased customer awareness and understanding of the platform's advantages and functionalities
- With a keen eye for detail and a commitment to meeting project timelines, I consistently contributed to the successful communication and promotion of the platform, demonstrating my ability to deliver impactful content in a fast-paced and dynamic environment.
Vice President of Sales & Marketing
Vorum Research Corporation
04.2021 - 04.2022
- Oversaw lead generation and product sales strategies, managed all accounts, led competitive intelligence efforts, and guided sales, public relations, and marketing communications teams
- Re-established the international market after COVID visiting every partner and major account within my first six months
- Achieved 20% growth in revenue by executing a comprehensive restructuring initiative, successfully revamping 22+ partner agreements, and introducing a customer-focused Preferred Partners program to foster stronger sales
- Developed compelling and visually engaging proposals, incorporating impactful imagery and video elements
- Engineered customizable proposal components to address diverse client needs, resulting in consistently high-quality successful submissions
- Conducted daily reviews of the pipeline system and key performance indicators (KPIs) utilizing Salesforce and Marketo, yielding tangible results by generating new pipelines and revitalizing neglected ones, contributing to sustained business growth.
Director of Global Marketing & inside Sales
Precision NanoSystems Inc
04.2017 - 03.2021
- Created the Inside Sales strategy and team and led and expanded a team overseeing creative services, analysts, and leadership, scaling from two to twelve members covering North America, EME, and APAC markets
- Empowered employees with corporate objectives tied to revenue and culture goals and implemented KPI dashboards and digital channels for data-driven analytics, enhancing the team's effectiveness in developing integrated sales and marketing programs
- Achieved a 70% boost in sales conversions and a 150% revenue increase to $23M by successfully establishing a lead development program using CRM and developing playbooks and customer journeys
- Significantly boosted brand recognition with a 150% surge in website activity and a 210% increase in social media followers through collaboration with influential figures, including a Nobel prize winner for educational webinars, positioning Precision as a critical source for mRNA
- Orchestrated and led comprehensive sales and marketing event strategies, including conceptualization, planning, and execution, to enhance brand visibility and engagement
- Leveraged innovative approaches like immersive experiences and targeted promotions to create memorable and effective sales events aligned with organizational goals and objectives.
Marketing Communications Manager
nVent Thermal Management
06.2014 - 03.2017
- Led North America strategic planning for external marketing and sales, collaborated with stakeholders to drive product awareness and deliver superior customer experiences, and supervised the Thermal Management Solutions marketing team with solid and dotted-line responsibilities
- Earned promotion through a 50% sales increase by successfully launching new products within a $1.6M departmental budget
- Played a pivotal role in the merger transition, addressing staffing, billing, marketing, and customer service challenges while successfully introducing newly branded products, logos, and messaging to end-users and distributors
- Achieved a 75% increase in earned media placements, earning extensive coverage and boosting sales by 25% through strategic outreach efforts with HGTV shows such as Property Brothers and Love it or List it
- Fostered relationships with influential production teams to expand B2C exposure.
Education
Bachelor of Science - Digital Communications And Media
Kansas State University
Manhattan, KSSkills
- Salesforce
- Marketo
- Microsoft Suite
- Google Suite
- SEO Analytics
- Adobe Creative Suite
- Relationship building
- Strategic planning
- Marketing Strategy Development
- Account management
Certifications Education
KANSAS STATE UNIVERSITY, MANHATTAN, KS, BACHELOR OF ART - COMMUNICATIONS/SOCIAL WORK
Timeline
Director Sales
Solstice Senior Living
05.2023 - Current
Consultant (contract)
Squirrel Systems Point of Sales
04.2022 - Current
Vice President of Sales & Marketing
Vorum Research Corporation
04.2021 - 04.2022
Director of Global Marketing & inside Sales
Precision NanoSystems Inc
04.2017 - 03.2021
Marketing Communications Manager
nVent Thermal Management
06.2014 - 03.2017
Bachelor of Science - Digital Communications And Media
Kansas State University