Sherri Cooper, CHA
Marshall,VA
Summary
Dynamic General Manager with a track record of driving operational excellence at Hilton Alexandria Old Town, recognized for significantly improving team performance and service delivery. Achieved top cleanliness and service rankings through effective revenue management strategies and an unwavering focus on guest satisfaction. Honored as a two-time recipient of Remington’s Presidents Club in 2022 and 2023, showcasing outstanding leadership in hospitality. Expertise includes budget management, performance analysis, and strategic planning for ongoing organizational development.
Overview
25
25
years of professional experience
1
1
Certification
Work History
General Manager
Hilton Alexandria Old Town – Remington Hotels
Alexandria
01.2020 - Current
- I took over this hotel during COVID
- Opened all F & B outlets including Starbucks and brought staffing levels and service back to normal business levels from the pandemic
- Ranked # 1 hotel Remington Hospitality YTD 2024
- Achieved 5 drivers and Remington’s Presidents Club 2022 and 2023
- Nominated for GM of the year 2022 and 2023
- Nominated Hotel of the Year 2023
- Achieved flow in 2022 of 81.2% and 2023 of 87% (YTD flow 2024 141%)
- Ranked in the top 15% in cleanliness within the Hilton Brand
- Ranked in the top 5% in guest service with Remington
- Received outstanding on brand QA the last 4 years in a row
- Received outstanding on internal ownership key controls audit the last 4 years
General Manager
Embassy Suites by Hilton Dulles Airport – Remington Hotels
Dulles
08.2017 - 01.2020
- Provide executive-level leadership with full P&L accountability for hotel operations, managing budget, and conducting monthly profit and loss statement reviews for investors on budgeted goals
- Member of the Visit Fairfax Board of Directors
- Nominated for GM and Hotel of the Year 2 years in a row with Remington Hotels
- Managed all aspects of the hotel operations through a team of Department Managers and associates, with hotel ranked as fourth within Remington portfolio in 2019
- Successfully earned ‘Brand Service Award 2018 and 2019, ranking in top 15% of overall service and cleanliness
- Built and maintained effective relationships with key clients, creating new business through innovative means with the support of the sales team
- Partnered with Sales team to secure Amazon
- Achieved President Club Award with Remington Hotels
- Accomplished a ranking of 2nd at 99.6% in the completion of AOS survey, excellent results on OPR audit for key controls and on brand QA
- Oversee all revenue management in R & I and GRO
Area General Manager
PM Hotel Group
08.2013 - 08.2017
- Promoted to Area General Manager with PM. Oversaw the hotel operations for Hilton Garden Inn Dulles, Aloft Dulles and Fairfied Inn Chantilly.
General Manager
Hilton Garden Inn Dulles North
Dulles
04.2012 - 08.2017
- Secured a ranking of 10th in the Mid-Atlantic Region on SALT surveys and 2nd in brand loyalty for 2011
- Collaborated effectively with the brand leadership team, owners, and property investors, updating hotel performance in financials, guest satisfaction, and associate engagement
- Successfully achieved a ranking of top third in the portfolio in 2012 through 2017 for employee AOS satisfaction within PM Hotel Group
- Delivered “0” point deductions room cleanliness on past four QA inspections by the brand, winning Booking.com Award of Excellence for Guest Reviews
- Hosted VA District 10's newly elected Congresswoman Barbara Comstock election party as well as Washington Commanders training camp
Regional Director
Guests Incorporated
01.2000 - 02.2012
- Spearheaded all operations from corporate level for four Comfort Inn’s, two Best Westerns and one Four points Sheraton
- Carried out monthly profit and loss statement reviews for investors on budgeted goals versus actual performance with detailed explanations
- Successfully exceeded GOP lines by 55%, leading property growth in every facet to meet performance standards in revenue growth YOY
- Partnered with asset managers and brand to set the hotels up successfully for overall performance with clear goals
Education
CHA -
AHLA
02-2007
Skills
- Knowledge of industry trends
- Budget Administration
- Forecasting
- Market and Star Report Analysis
- Strategy and Implementation
- Recruiting
- Training and development
- Delivering exceptional guest experiences
- Revenue Management
- Staff Development Programs
- Brand Engagement
- Leadership and Development
- Profit Sword
- Oracle
- Power BI
- E- Sales
- ON Q Revenue Management
- Global Revenue Management
- Group Q and Rapid
- Synergy
- Buy Efficient
- GRO
- ONQ R & I
- Hotel Effectiveness labor management
- Delphi
- Market growth
- Staff management
- Profit and loss
- Performance analysis
Highlights - Recent
- Remington Hotels Presidents Club 2018, 2019, 2022 and 2023
- Nominated for GM of the year 2018, 2019, 2022 and 2023 Remington Hotels
- Nominated for Hotel of the year 2018, 2019, 2022 and 2023 Remington Hotels
Volunteer Experience
- GM Advisory Council Hilton Hotels – 2023
- Vice President of President’s Club Remington Hotels
- Reset180 Board Chair (Northern Virginia Human Trafficking)
- Remington Hotels GM Mentor
- AHLA Mentor
Highlights of Expertise
- Knowledge of industry trends
- Budget Administration / Forecasting
- Market and Star Report Analysis
- Strategy and Implementation of clear goals to achieve results for ownership
- Recruiting, training and development
- Delivering exceptional guest experiences based on performance with brand
- Revenue Management - GRO and R & I
- Staff Development Programs – Mentor
- Brand Engagement as GM Advisory Council Member for Hilton Corporate
- Leadership and Development
Affiliations
- Board Chair Reset180
- Vice President Remington's President's Club
- GM Advisory Council Hilton Hotels
Accomplishments
- Nominated GM of the year 2017, 2018, 2022 and 2023
- Nominated Hotel of the Year 2017, 2018, 2022 and 2023
- Achieved top 5 ranking with 5 drivers Remington Hotels 2017, 2018, 2019, 2022 and 2023
Certification
- CHA
References
References available upon request.
Timeline
General Manager
Hilton Alexandria Old Town – Remington Hotels
01.2020 - Current
General Manager
Embassy Suites by Hilton Dulles Airport – Remington Hotels
08.2017 - 01.2020
Area General Manager
PM Hotel Group
08.2013 - 08.2017
General Manager
Hilton Garden Inn Dulles North
04.2012 - 08.2017
Regional Director
Guests Incorporated
01.2000 - 02.2012
CHA -
AHLA
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