Sherri Eidenberg
Executive Leader
Atlanta,GA
Summary
Accomplished Automotive AI Leader Delivering Exceptional Results:
Highly accomplished Automotive AI Leader with a proven track record of delivering outstanding results. A tenacious strategist with strong analytical acumen, excelling in problem-solving, customer acquisition, and consistently surpassing profit targets. Possesses a unique skill set characterized by agility and rapid adaptability across the entire product development lifecycle, from ideation to market execution and deployment. Known for agile leadership, quick pivots, and responsiveness to change, fostering innovation and driving projects from initial concepts to highly efficient and effective deployment. Demonstrates exceptional organizational prowess and unwavering commitment to successfully manage multiple priorities. Willingly takes on additional responsibilities to ensure team success.
Overview
18
18
years of professional experience
Work History
Head of Corporate Development
STELLA Automotive AI
12.2022 - Current
- Forged Two major global Conversational AI partnerships in automotive sector.
- Identified and skillfully navigated through multiple negotiations and intricate deal structures, including securing commitment of 1800 rooftops.
- These efforts culminated in securing two substantial global partnerships for conversational AI within automotive.
- Notably, these achievements were realized without pre-existing processes, marketing materials, or supportive resources, all of were independently developed to facilitate these groundbreaking deals.
- Built and cultivated relationships with C-Level executives, investors, and high-profile clients to establish long-term business growth strategies.
- Identified and spearheaded multi-million dollar partnership collaborations, overseeing from RFP to legal, SOW, and SLA negotiations.
- Launched and managed OEM and Partnership contracts and deployments for seamless operations.
- Provided oversight for sales initiatives and product PRMs to drive successful growth trajectory.
- Exceptional planning, organizational, and interpersonal abilities to collaborate with cross-functional teams, including product, marketing, operations, and support.
- Innovative thinker with deep understanding of business, capable of driving sales strategy, surpassing goals, and forming strategic partnerships with key stakeholders.
- Known for problem recognition and offering strategic solutions
- Analyzed market trends, corporate positioning, and identified new market sectors and opportunities.
- Led and coordinated cross-functional deal teams.
- Early evaluations and due diligence, aligning strategies with objectives and contributing insights on integration planning and risks.
- Orchestrated collaborative relationships across matrixed organizations for synergy and alignment.
- Led sales, marketing, and management teams to develop solutions and achieve common goals.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
- Organized industry events, including NADA, Digital Dealer, ASOTU, and more.
- Compiled and analyzed data to identify approaches for enhancing sales and performance.
- Direct experience in venture capital, private equity, and corporate development, comprehending full deal lifecycle.
VP North America Sales and Operations
STELLA Automotive AI
06.2022 - Current
- Spearheaded triumphant launch of automotive Conversational AI , elevating product quality, fostering collaboration, and empowering teams for successful market entry. Notably, expanded contract count from 12 to 2000 within first two years.
- Successful in devising national strategies, directing operations, and creating engaging training programs.
- Consistently achieved results by inspiring teams, adding value, and enhancing business performance through growth management and visionary leadership.
- Collaborated across four time zones with three diverse teams, connecting globally dynamic work environments to achieve successful product launch.
- Created and deployed end-to-end workflows, sales benefits, onboarding processes, operational procedures.
- Implemented cross-functional strategies between Global Operations departments and sales to systematize Automotive Conversational AI and App-based tech suite.
- Provided coaching and advancement opportunities for high-performing sales and account management professionals, propelling company growth. Year one resulted in seven employees being promoted to leadership positions, followed by two employees ascending to executive roles.
- Implemented systems and procedures to increase sales efficiency and revenue.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
- Collaborated with sales, marketing, and operations teams to develop solutions and accomplish shared objectives.
- Recruited, interviewed, and hired employees, implementing mentoring programs to promote positive feedback and engagement.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and increase revenues.
- Maintained financial controls, planned business operations, controlled expenses, and identified growth opportunities to boost profits.
- Delivered compelling presentations at industry conferences and company events, effectively communicating complex technical concepts to diverse audiences.
VP North America Dealer
LivePerson
11.2018 - 06.2022
- Led Successful Restructuring of Two Companies into One: Streamlined Operations, Optimized Departments, and Secured Major Contract
- Spearheaded seamless integration of two companies into one, encompassing department optimization, comprehensive process and procedure revisions, partner contract negotiations, and evaluation to reorganize five departments comprising 210 employees.
- Pivotal role in identifying and negotiating Significant automotive contracts, valued at over $26M.
- Devised and executed innovative business strategies to augment market share, facilitate software migration to new platform, and optimize profitability across US and Canadian regions.
- Led, managed, and mentored high-performing cross-functional teams, comprising 5 Directors and 45 staff members spread across four departments (T2, T3, Partnership, and Enterprise Dealer sales, operations, and Managed Services).
- Provided visionary leadership for North American operations and sales, ensuring alignment with company goals. Oversaw solution penetration with $14.6M quarterly quota.
- Drove cross-functional initiatives spanning departments, aligning efforts to achieve bottom-line profit goals.
- Recruited and managed staff to maximize productivity. Conducted training sessions on best practices and protocols.
- Resolved issues and recommended actions based on production and compliance reports. Identified opportunities to streamline business processes and improve productivity.
- Demonstrated proficient leadership skills to motivate employees and build competent teams. Collaborated with senior management to develop strategic initiatives and long-term goals.
- Clarified roles, responsibilities, and expectations of staff. Established performance goals and resolved issues between employees to promote better collaboration.
- Consistently surpassed sales goals, driving revenue growth.
- Developed high-performing organizational structure, collaborating with HRBP to set operational goals and processes. This included key hiring and terminations.
- Directed migration to new software solution (upsell required) across 16,000 dealers and 12 OEMs.
- Defined product management best practices, processes, pricing models, and go-to-market strategies. Restructured 4 BPO contracts, achieving 20% increase in services with 35% decrease in spend.
- Led global initiative for employee development and career pathing in response to COVID, facilitating teams' transition to remote work.
- Implemented standardized career development processes, along with documentation and performance goals. Identified $2M in unallocated and misfiled funds during company acquisition.
- Received Operational Excellence Award for achieving 20% uplift in current, un-migrated accounts, resulting in $360k in annual subscriptions.
Manager Dealer Success/ICO Divisional Manager
Cox Autotomotive
01.2007 - 11.2018
- Joined Instant Cash Offer Team as Employee Number Four, Pioneering Latest Vehicle Valuation Solution. As one of its earliest members, was able to have heavy contribution introducing consumer vehicle valuation to Automotive Dealers.
- Successfully addressed dealers' apprehensions and reservations about offering vehicle valuations on their websites.
- Pioneered industry's first dealer education training circuit, along with launching nationwide dealer and employee auction training program, which was idealized, developed, launched and implemented.
- Established team priorities, maintained schedules, and evaluated employee performance. Provided constructive feedback to enhance skills.
- Clearly defined targets and objectives, communicating them to team members. Recruited, interviewed, and mentored employees, fostering positive engagement.
- Led 20 Product Specialists, providing vision and direction. Successfully turned #1 underperforming Region into #1 performing Region nationally by introducing innovative training and insights.
- Developed new sales processes, training playbooks, and KPIs to drive revenue and maintain high-performance culture.
- Proactively adapted sales and market strategies to changing conditions. Implemented training program to promote solution exposure within Cox Automotives network and dealer base.
- Operational excellence and Awards: Received Operational Impact Award for significant achievements. Consistently earned President's Club Award for three consecutive years.
- Trained personnel in equipment maintenance and conducted skill-building exercises. Improved staffing during peak periods by creating schedules and monitoring call-outs.
- Developed detailed plans based on broad guidance, leveraging data and analytics to inform decisions and drive business improvements.
- Planned, created, tested, and deployed system life cycle methodologies to deliver high-quality systems that exceeded customer expectations.
Co-Operating Partner
Luxury Imports
01.2006 - 01.2009
- Spearheaded creation of brand-new Mercedes-Benz point, complete with area's inaugural mobile service fleet. This encompassed development of processes, equipment procurement, marketing initiatives, and upkeep of entirely novel service offered.
- Recruited, hired, trained and retained key personnel.
- Established and managed financial goals, overseeing budgets to control expenses.
- Maintained high-quality customer service and robust quality assurance programs to uphold reputation.
- Successfully sourced vendors and negotiated cost-effective contracts to minimize operating costs.
- Directed day-to-day administrative operations, providing guidance to support staff, and ensuring compliance with regulations.
- Evaluated productivity and service quality, offering recommendations for both short-term and long-term improvement.
- Developed financial strategy by allocating funds strategically, closely monitoring monthly budgets, and evaluating outcomes.
- Monitored performance and provided constructive feedback to drive continuous improvement.
Education
Daytona State College
Daytona Beach, FLCertifications -
Professional Development
Atlanta, GASkills
- Critical Thinking
- Strategic Planning and Execution
- Project Workflow Management
- Resource Coordination
- Innovative and Creative Leadership
- Cross-Functional and Leadership Team Development
- Corporate Partnerships
- Process Evaluation and Enhancement
- Complex Problem-Solving
- Motivational Leadership
- Account and Territory Management
- Presenting at Conferences
- Closing Techniques
- Interdepartmental Collaboration
- Operating Procedures and Policies
- Consultative Selling Techniques
- Executive Leadership
- Sales Leadership
- Staff Training
- Sales and Marketing
- Client Base Retention
- Salesforce Optimization
- Quarterly Forecasting
- Operational Standards
- Constructive Feedback
- Presentation Delivery
- Salesforce Administration
- Employee Performance Evaluations
Additional Information
In my career, I've had the privilege of introducing three innovative products to the automotive market, taking them from inception to successful market launch. Along with this I have led the industry's highest-performing and most dynamic sales and operations teams, pioneering new processes, sales collateral, and KPIs to propel these teams to unparalleled success.
Notable Achievements Include:
- Auction Training Event: I conceptualized and developed the industry's first in-lane auction training event. It utilized real data and tracked wholesale buyers' ability to identify and select the most profitable vehicles. This groundbreaking training initiative revolutionized buying strategies in the wholesale market.
- Dealer Training Event: I designed and executed a nationwide dealer training event that achieved an impressive 80% attendance rate. This event educated dealers on capturing and profiting from customer valuations, resulting in a remarkable 45% close rate for new business.
- Company-Wide Restructuring: I spearheaded a comprehensive overhaul of a 200+ employee company. This transformation included implementing new processes, procedures, training programs, restructuring reporting hierarchies, enhancing software capabilities, and optimizing partnerships. Furthermore, I successfully managed the launch of three new product lines.
- Context-Aware Conversational AI Introduction: I successfully launched the automotive industry's first Context-Aware Conversational AI product from scratch. This endeavor involved personally recruiting and onboarding 15 top-tier employees from leading companies, establishing a robust foundation for this groundbreaking innovation.
Recipient of Multiple Prestigious Awards:
- Achieved the prestigious Presidents Club distinction three times, showcasing consistent top-tier performance.
- Garnered Operational Impact Awards in recognition of contributions that made a significant difference.
- Honored with Operational Excellence Awards for consistently delivering excellence in operational performance.
These achievements reflect my commitment to innovation, leadership, and driving transformative success in the automotive industry.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Innovation distinguishes between a leader and a follower.
Steve Jobs
Timeline
Head of Corporate Development
STELLA Automotive AI
12.2022 - Current
VP North America Sales and Operations
STELLA Automotive AI
06.2022 - Current
VP North America Dealer
LivePerson
11.2018 - 06.2022
Manager Dealer Success/ICO Divisional Manager
Cox Autotomotive
01.2007 - 11.2018
Co-Operating Partner
Luxury Imports
01.2006 - 01.2009
Daytona State College
Certifications -
Professional Development
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