Sherri Fastrich

Summary

Senior marketing leader with 25 years of experience in the homebuilding industry, guiding regional and divisional marketing strategy to drive growth, differentiation, and performance. Proven expertise in leading high-performing marketing teams, developing regional and divisional marketing plans, and shaping community strategy, model complex design, and merchandising that align with business objectives. Highly skilled in data-driven decision making with strong business acumen, partnering closely with Division and Regional Presidents to translate strategic goals into actionable marketing initiatives. Known for agility and change management, successfully leading teams through evolving market conditions while building capabilities, fostering collaboration, and driving innovation. Recognized for leadership, mentorship, and coaching, with a passion for developing talent and creating teams that deliver measurable results.

Overview

27

years of professional experience

Work History

Region Marketing Director

MERITAGE HOMES

Scottsdale, AZ

08.2009 - 01.2026

Guided strategic direction for regional and divisional marketing operations, driving brand growth and community performance across multiple markets.
Partnered closely with Regional and Division Presidents to align marketing initiatives with business objectives, enhancing community strategy, model complex design, and merchandising.
Leveraged data-driven insights and strong business acumen to optimize marketing spend of $4M+ and increase ROI to support business of over 3,500 region sales.
Cross-functional leadership, hiring, mentorship and partnership establishment for new market entry.
Successfully navigated evolving market conditions by leading teams through change management, building capabilities, and fostering innovation.
Successfully implemented full company strategy shift through influence and partnership.
Mentored and coached high-performing marketing teams, focusing on development, growth and delivering measurable results.
Boosted brand awareness and generated top of the funnel leads while managing internal and external marketing campaigns and programs.
Developed creative sales contests, presentations, trend reports, company assets, and product data sheets.

VP of Marketing

KB HOME

Phoenix, AZ

01.2005 - 01.2008

Led the marketing department for the Phoenix division, developing and executing comprehensive marketing plans to drive lead generation and sales.
Drove Martha Stewart partnership for Arizona partnering with corporate marketing and design center to implement offerings to the consumer.
Oversaw all marketing activities, including community openings, digital strategy, advertising, and promotional initiatives.
Lead a team of 12 including coordinators, managers, maintenance team and design studio.
Developed corporate sponsorships and worked with industry leaders to expand public relations. Lead the sponsorship contract of KB Home and Arizona Diamondbacks resulting in company visibility on the front page of Wall Street Journal in 2001.

Marketing Manager, Marketing Coordinator

KB HOME

Phoenix, AZ

09.1998 - 06.2004

Progressed through various roles, gaining comprehensive experience in community opening processes, marketing operations, and administrative leadership.
Supported division management and partnered on full-scale company events and travel.
Prepared and reviewed meeting results for circulation including marketing campaigns and new community opening results.
Responsible for all division collateral, partnering with corporate marketing on brand standards.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

Education

Building Accountability into Your Culture (LinkedIn)
Using Emotions to Leverage and Accelerate Change (LinkedIn)
The Six Morning Habits of High Performers (LinkedIn)

Skills

Strategic Marketing Planning
Regional/Divisional Strategy
Change Management
Budgeting & Forecasting
Mentorship & Talent Development
Brand Strategy & Positioning
Digital Marketing (SEO/SEM/Social)

Model Complex Design/Merchandising
Community Strategy
Data-Driven Decision Making
ROI Analysis
Market Research & Competitive Intelligence
Cross-Functional Collaboration (Land/Sales/Construction)

Websites

https://www.linkedin.com/in/sherri-fastrich-4ab3aa299

Linkedin About

Senior marketing leader with 25 years of experience in the homebuilding industry, guiding regional and divisional marketing strategy to drive growth, differentiation, and performance. Proven expertise in leading high-performing marketing teams, developing regional and divisional marketing plans, and shaping community strategy, model complex design, and merchandising that align with business objectives. Highly skilled in data-driven decision making with strong business acumen, partnering closely with Division and Regional Presidents to translate strategic goals into actionable marketing initiatives. Known for agility and change management, successfully leading teams through evolving market conditions while building capabilities, fostering collaboration, and driving innovation. Recognized for leadership, mentorship, and coaching, with a passion for developing talent and creating teams that deliver measurable results.

Core Competencies

Strategic Marketing Planning, Regional/Divisional Strategy, Change Management, Budgeting & Forecasting, Mentorship & Talent Development, Brand Strategy & Positioning, Digital Marketing (SEO/SEM/Social), Model Complex Design/Merchandising, Community Strategy, Data-Driven Decision Making, ROI Analysis, Market Research & Competitive Intelligence, Cross-Functional Collaboration (Land/Sales/Construction)

Timeline

Region Marketing Director - MERITAGE HOMES

08.2009 - 01.2026

VP of Marketing - KB HOME