Sherri Fluellen
Gilmer,TX
Summary
Proactive and achievement-oriented Marketing and Sales Leader bringing over 15 years of marketing and leadership experience with special emphasis helping healthcare clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
12
12
years of professional experience
Work History
Marketing Executive
Creative Solutions In Healthcare
08.2023 - Current
- Planned and executed events and marketing programs to increase qualified leads.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Engaged, informed and supported staff on media and marketing outcomes.
- Launched marketing activities for new product lines and market penetration.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
Executive Director
Concho Hearts Hospice Gilmer TX
06.2022 - 05.2023
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Exercised appropriate cost control to meet budget restrictions and maximize profitability.
- Represented organization to local public by giving presentations and speeches and participating in community events.
- Monitored compliance with laws and regulations to protect organization from legal liabilities and penalties.
- Developed and implemented organizational strategies to achieve set goals and objectives and secured long-term success.
Physician Liaison
A Pineywoods Home Health Tyler TX
01.2021 - 07.2022
- Developed highly effective communication, interpersonal and persuasion skills, which were used for interacting with people of all different backgrounds and cultures.
- Developed monthly newsletter sent to practitioner offices with informative business practice articles and suggestions for promoting brand awareness.
- Provided details on building referrals and managed relationships with physicians.
- Identified decision makers within organizations, made appointments and engaged with these individuals to cultivate referral opportunities.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
Area Director of Patient Services
Senior Living Properties
08.2019 - 01.2021
- Ensures implementation of continuous improvement systems that directly affect occupancy, (i.e., inquiry procedures and skills, closing techniques, follow-up systems, customer satisfaction, etc.)
- Directed the implementation of the Strategic Marketing Action Plans for assigned skilled nursing facilities.
- Improved productivity initiatives, managing budgets, and accounts, coordinating itineraries, and scheduling appointments.
- Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
- Directed or coordinated financial or budget activities to fund operations and maximize investments.
Sr. Commercial Recruiter
Kelly Services, Inc
03.2015 - 08.2019
- On-Site Manager for multiple national accounts.
- Conducted reference checks, background screening and other pre-employment checks to verify information on applicant's resume.
- Built strong relationships with internal and external candidates to ensure an excellent hiring experience.
- Advertised job opportunities on social media platforms and job boards.
- Assisted with onboarding and orientation of new hires to expedite acclimatization process.
- Conducted phone interviews to assess applicants relevant knowledge, skills, experience and aptitudes.
HR Generalist
American Home Patient
08.2011 - 01.2014
- Reviewed and screened applicant resumes to identify qualified candidates.
- Reviewed existing policies and procedures to make recommendations for enhancing work productivity, recruitment, hiring processes, and talent management.
- Planned and managed recruitment activities for new hires using strategic personnel, staffing, and position management practices.
- Liaised between management and employees to deliver conflict resolution, alleviate problems, and interpret compensation and benefits policies.
- Resolved employee complaints and grievances successfully through mediation and collaboration.
Education
AA -
Kilgore College
Skills
- Sales Performance
- Budget Development
- Patient Volume Promotion
- Social Media Engagement
- Project Management
- Relationships and Rapport
- Public Relations Strategies
- Marketing Plan Development
- Strategic Planning
- Quantitative and Qualitative Market Research
Timeline
Marketing Executive
Creative Solutions In Healthcare
08.2023 - Current
Executive Director
Concho Hearts Hospice Gilmer TX
06.2022 - 05.2023
Physician Liaison
A Pineywoods Home Health Tyler TX
01.2021 - 07.2022
Area Director of Patient Services
Senior Living Properties
08.2019 - 01.2021
Sr. Commercial Recruiter
Kelly Services, Inc
03.2015 - 08.2019
HR Generalist
American Home Patient
08.2011 - 01.2014
AA -
Kilgore College
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