Sherri Kaufman
Marlboro,NJ
Summary
Accomplished and growth-focused professional with extensive experience in devising/executing business development strategies and strengthening productive relations with key company accounts aimed at maximizing sales/revenue streams. Stellar record of success in assessing clients/business needs and developing/proposing efficient sales plans accordingly to enable business success. Proven expertise in increasing organizational effectiveness by engaging potential clients and maximizing sales growth. Demonstrated excellence in identifying progress opportunities and recommending best approaches to maintain and improve the organization's competitive position. Expert in applying inbound and outbound knowledge in business environments to facilitate dynamic project executions and propel the achievement of vital business objectives. Capable of evolving new lines of business through sales, account prospecting, market analysis, and client relationships management. Leveraging expertise in performing data driven decisions, optimizing existing processes, measuring KPI's, initiating systematic improvements, and bridging the knowledge and communication gap between business / technology discipline.
Sales leader prepared for high-impact roles in driving revenue growth and market expansion. Proven track record in developing strategic sales plans, cultivating client relationships, and leading high-performing teams. Strong focus on collaboration, adaptability, and achieving measurable results. Skilled in negotiation, sales forecasting, and team leadership, with results-oriented mindset and reliable presence.
Overview
20
20
years of professional experience
Work History
VP of Sales
Brightr Travel
11.2023 - Current
- Increased company revenue by implementing strategic sales plans and targeting key market segments.
- Developed strong relationships with clients for long-term partnerships and increased customer retention.
- Championed company culture initiatives, fostering a high-performing sales strategy
- Streamlined internal processes to improve efficiency within the sales department, resulting in faster response times for client inquiries.
- Delivered engaging presentations at industry events or conferences, positioning the company as an authority in its field.
- Organized trade shows participation, showcasing company offerings and generating valuable networking connections.
- Initiated joint ventures or collaborations with complementary businesses enabling access to new markets or enhanced service offerings.
- Implemented CRM system to better track client interactions, improving overall customer service quality and satisfaction levels.
- Established robust sales pipelines through effective lead generation strategies such as targeted outreach or content marketing initiatives.
- Provided regular updates to executive leadership on key performance metrics, offering insights into areas requiring attention or adjustment for continued growth.
- Reduced churn rate by addressing customer concerns proactively through regular communication channels such as newsletters or webinars.
- Analyzed market trends and competitor activity to identify potential opportunities for business expansion and product development.
- Refined pricing strategies based on thorough analysis of historical data, competitor actions, perceived value proposition among target audiences.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Built relationships with customers and community to establish long-term business growth.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Communicated product quality and market comparisons by creating sales presentations.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Prepared sales presentations for clients showing success and credibility of products.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Senior Business Development Account Executive
TripAdvisor
01.2022 - Current
- Drive revenue growth by prospecting and engaging with potential customers through outbound sales calls, using a consultative approach to understand their business needs and demonstrating the value of corporate solutions
- Manage a designated sales pipeline, using CRM tools to track progress and identify opportunities for growth
- Collaborate with customers through online co-browsing to demonstrate the benefits of corporate platform, modify engagement to overcome objections, and identify solutions to issues and concerns
- Demonstrate business acumen by staying up to date on industry and local trends, website traffic, views, sessions, and other relevant KPIs to engage in engaging dialogues with hotel partners
- Achieved agreed quarterly sales targets on revenue, conversion, number of new customers, and other related KPIs
- Awarded the Rookie of the Year Award in revenue, demonstrating outstanding performance and a strong work ethic
- Continuously improved sales skills and stayed updated on latest trends in industry to drive continued success for business
- Mentored junior representatives to help them achieve their goals, providing guidance and support that contributed to their professional growth and success
President and CEO
Brand Site Select, LLC
01.2017 - Current
- Deliver exceptional services to clients, including selecting and arranging hotels and venues for global meetings and conferences
- Utilize CRM for tracking business performance, handle all financial aspects of business, and publish email marketing in Constant Contact
- Secured and maintained 20 new accounts through cold calling and prospecting, established positive relations with hotels and clients, drove YOY repeat business, and boosted revenue by forging strategic affiliate alliances, resulting in business success
- Performed market research, targeted potential clients, and identified best prices to enhance client satisfaction and retention
- Drove business development initiatives, generated leads, overcame resistance, and closed deals based on SWOT analysis
- Boosted sales growth by designing and implementing effective marketing and sales strategies, including sales scripts, video animation, and email analytics tracking
Membership Manager, East Coast
Industrious Offices
01.2020 - 01.2022
- Led and supported over 200 people in Operations, on-boarded a new sales team, devised a new sales process, and encouraged cross-functional teams to enhance workflow efficiency
- Contacted potential clients through cold calling and emails
- Acted as primary customer contact, building trust and rapport to influence in-person tours and agreement signings
- Led startup company management and drove business growth through identifying and securing new opportunities
- Recognized by both senior management and peers for being a top sales achiever
- Maintained 100% location occupancy rate across the nation by accomplishing targeted sales goals
- Ensured seamless customer experience by collaborating closely with marketing, launch, and unit operations teams
- Coached and motivated unit ops team to work together in generating sales
- Improved sales and marketing approach by generating and sharing strategic insights about customers' need and strategy
- Assisted management in increasing conversion within company sales funnel
- Led virtual tours, prepared proposals, negotiated/closed contracts, and built profitable relationships with potential members
- Generated leads from marketing campaigns, managed follow-ups, and delivered phenomenal services to brokers and potential prospects, including startup companies and Fortune 500's
- Directed new and existing initiatives, including referral program, re-engagement strategy, and waitlist outreach
Senior Director of National Group Accounts Northeast
Denihan Hotel Group
01.2005 - 01.2016
- Provided weekly and monthly trainings to sales managers, directors of sales, and hotel property teams and motivated employees to enhance organizational profitability
- Represented group at major trade shows and speaking engagements at large industry events
- Managed standard addendums and agreements for third-party platforms and customers
- Equipped with strong working knowledge of latest industry trends
- Secured a new account for the hotel group worth over $1M, achieved 30% annual growth in new business, exceeded company standards for eight years, and increased sales for underperforming hotels through effective hotel/resource management
- Conducted 100+ critical meetings with Fortune 500 companies and top meeting planning firms in one year
- Established 40+ new accounts in diverse industries year-over-year by making 500+ cold calls annually
- Managed operations, including overseeing a $100K+ annual budget, acquiring new accounts, generating leads, creating SOPs for a sales team of 25+, forming business partnerships, and developing new marketing strategies for the hotel portfolio
- Minimized spending's over $10 K by developing company trades with commercial airlines
- Increased annual revenue over $2 M by maximizing sales of 15 luxury, boutique hotels in New York, Chicago, Miami, and Washington, D.C
Education
Bachelor of Science - Hotel, Restaurant & Institutional Management
Pennsylvania State University
University Park, PA05.2000
Skills
- Key Account Management
- Team Building & Leadership
- Cross-Functional Collaboration
- Digital Technology Implementation
- Deals & Contract Negotiations
- Sales Planning & Management
- Business Development / Growth
- Client Satisfaction & Retention
- Sales Operations Management
- Software as a Service (SaaS) Expertise
- B2B (business-to-business) Sales
- Business Process Optimization
- Performance Improvement
- Negotiation expertise
- Sales presentations
- Sales process optimization
- CRM proficiency
- Sales training
- Revenue growth
- Territory management
- Sales pipeline management
- Competitive intelligence
- Relationship building
- Decision-making
- Goals and performance
- Business development and planning
- Product knowledge
- Customer relationship management
- Public speaking
- Sales strategy
- Objection handling
- Sales planning
- Client acquisition
- Data analysis
- Pipeline management
- Closing techniques
- Sales expertise
- KPI tracking
- Upselling strategies
- Persuasive selling
- Market penetration strategies
- Market trends
- Cold calling
- Performance metrics
- Professional networking
- Sales metrics analysis
- Negotiation tactics
- Database management
- Prospecting skills
- Value propositions
- Sales coaching
- Email campaigns
- Quota achievement
- Trade show participation
- Account forecasting
- Teamwork and collaboration
Websites
Timeline
VP of Sales
Brightr Travel
11.2023 - Current
Senior Business Development Account Executive
TripAdvisor
01.2022 - Current
Membership Manager, East Coast
Industrious Offices
01.2020 - 01.2022
President and CEO
Brand Site Select, LLC
01.2017 - Current
Senior Director of National Group Accounts Northeast
Denihan Hotel Group
01.2005 - 01.2016
Bachelor of Science - Hotel, Restaurant & Institutional Management
Pennsylvania State University
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