Sherri Musgrove

• Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
• Confirmed appointments, communicated with clients, and updated client records. Resolved customer problems and complaints.
• Maintained confidentiality of information regarding clients and company.
• Created content for and posted the association's weekly newsletter and social media posts.

• Managed all email campaigns, including reporting analytics to the managing partner and making recommendations to improve open rate, click-through rate, time spent on email, bounce rate, forwards, etc.
• Coordinated and scheduled firm webinars, including scheduling attorneys and topics, working with the Alabama State Bar Association and the State Bar of Georgia to get approval for CLE Accreditation, facilitating webinars, post-webinar wrap-up, including sending analytics to the managing partner, and attendee post-webinar email, submitting CLE credit for all attendees to the state bar associations.
• Facilitated Public Relations Reporting tracking and reporting.

• Managed accounts and client records, observing confidentiality, and extreme discretion.
• Handled comprehensive office calendering and made notes for deadlines, motions, and all in-person District, Civil, and Juvenile court dates as well as court via Zoom.
• Worked alongside attorneys, administrative assistants, and fellow legal assistants on complex cases and legal processes.
• Completed electronic filings of court documents and legal pleadings, initiated billing statements, and managed firm administrative matters. Created spreadsheets to track client progress and document billable hours.
• Negotiated settlements and mediated disputes to create mutually beneficial solutions and maintain positive relationships.

• Worked closely with organizational leadership and board of directors to guide operational strategy.
• Built relationships with donors, government officials and other organizations to secure funding and support for organization.
• Exercised appropriate cost control to meet budget restrictions and maximize profitability.
• Represented organization to local public by giving presentations and speeches and participating in community events.
• Monitored compliance with laws and regulations to protect organization from legal liabilities and penalties.
• Built and maintained strong team of volunteers (over 50) by hiring and training qualified individuals to create a positive and enlightening experience.
• anization and company mission to raise awareness and support.
• Aligned department vision, goals, and objectives with company strategy to achieve consistently high results.

A full-service marketing and business-consulting firm. Among others, clients included Tango Recruiting, Atlanta, GA, Great Southernwood Preserving, Abbeville, AL, RatLogic, Kodiak, Alaska, The Cathedral Antiques Show, and Italiano Language Center as well as the following three companies

CoreNet Global, Atlanta, GA, Director of Knowledge and Research

• Managed two direct reports (Senior Research Manager and Knowledge Center Librarian) to deliver programs and services: Corporate Real Estate and Workplace Research, Transformational Studies, Core Market Indicator- (Newsletter for the members), Knowledge Center Online, and Survey-based Trends Research.
• Wrote and edited comprehensive research reports. Oversaw the entire research process to ensure member satisfaction. Prepared and presented well-organized and insightful presentations that explained & illustrated research results to members.

Studley, Atlanta, GA, Consultant/Associate Director, Business Development

• Supported Studley's Strategic Portfolio Solutions group in all aspects of the business development process.
• Managed all aspects of the proposal development process, including response team and timeline. Tailored proposal themes and client solutions. Leveraged Subject Matter Experts and Studley corporate resources to obtain content. Proposal responses; including writing, editing, checking the accuracy of data and statistics and final review. Presentations and other client-facing assets.

Colliers International, Atlanta, GA, Consultant/Manager of Response Marketing

• Team leader and single point-of-contact for preparation, production, and distribution of best-in-class, customized, client-specific proposals in response to Request for Information (RFls) and Requests for Proposals (RFP) for the Corporate Solutions (CS) Division.
• Collaborated with team members across 5 continents to develop an in-depth understanding of prospective clients’ key business strategies and produce a customized proposal to meet their objectives.
• Won four out of five of the first proposals attempted. Provided 100% on-time delivery. This role was a key support position for Collier's ability to attract new corporate occupier clients.

• Prepared company’s internal and external corporate communications; including employee updates, corporate position statements, press releases, and official responses to potential legislation and other government and industry regulations affecting healthcare.

Change Solutions Group, Workforce Transition Team

• Identified business process impacts to state agency through a Workforce Transformation (WFT) Assessment Audit; mapped existing personnel to new roles via Role Mapping; organized and aligned agency (Job Alignment); created agency-specific solutions (WFT Action Plan and Readiness Activities); and prepared users for their new roles (Agency Staff Briefings and 1-to-1IndividualTransition Plans) .

Health Services Practice, Communications& Knowledge Transfer

• Identified and developed the CDC Unified Process (UP) Practices Guides, Templates, and Checklists to support users and promote the effective and efficient delivery of CDC projects and maintained and enhanced these assets, for the National Center for Public Health Informatics (NCPHI) branch at the Centers for Disease Control (CDC).

A full-service marketing and business-consulting firm. Among others, clients included Spherion, Atlanta, GA, and BlueSpan Communications Corporation, Atlanta, GA.

• Selected, trained, and coached a marketing department staff of five.
• Led global marketing strategy across the US, UK, and Australia offices. Optimizing global marketing efforts through the marketing communications budget of $1,250,000.
• Re-branded and rolled out a new corporate image in twelve weeks, on time and under budget.
• Conducted in-depth competitive examination of the company against thirteen competitors; delivered SWOT analysis results to the Executive Management Team that was used to make more effective strategic management decisions, which defined the vision and strategic direction of product development.
• Directed cross-functional team and managed all areas of product successfully launching two product updates in addition to laying the foundation to launch a new Internet product. Breaking new ground in the industry.
• Analyzed current product pricing and re-structured pricing model for the complete line of products to strategically position the company and allow them to compete more effectively in the marketplace.

• Key team player for the creation of financial services Internet start-up. Contributions included working on management team to create world-class business plan, used to secure multi-million dollar first round financing; developed and oversaw clients’ communications plan including initial marketing and branding strategy, primary and secondary research methodology, client presentations and overall client relationship building.
• Contributor to creation of world-class business plan for financial services Internet start-up. Contributions included: competitive analysis, (detailing competitive environment, competitive positioning, and ensuring that market conditions are effectively examined and integrated into the business plan) and the high-level marketing plan.

• Developed strategic marketing plans for SFI and its eight operating divisions, which included mission statements, goals, objectives, and specific tactics in collateral development, advertising, public relations, new products, trade shows, and signage.
• Created and implemented marketing programs to promote SFI as a brand. Special events including awards program, speaking engagements, public appearances, trade shows, seminars, print interviews, and feature articles.
• Supervised graphics department of six in development of principal’s presentations, collateral and brochure development and web site content and “look and feel.”

• Provided marketing and public relations support to sales, product management and engineering teams; building strong relationships with media and PR throughout industry.
• With outside agency co-created, designed and produced all online & print advertising, brochures, direct mail, presentation materials, etc.
• Created new concepts for first wireless hand-held computers, maintained website, organized and participated in trade shows and industry events.

• Directed Containerboard Division’s Customer Satisfaction Measurement Initiative. Managed an outside research agency to administer surveys. Lead internal cross-functional team of 12 in analyzing results and presented to executive management. Team member responsible for reporting division results to CEO and 10 division Presidents at annual customer satisfaction meeting at corporate headquarters.
• Directed and implemented inaugural advertising and promotional campaign for company's corrugated medium market resulting in pre-sale of new machine's first year production, prior to start-up.
• Managed highly successful inaugural advertising and promotional campaign for new international business venture, MetaTM Systems, this included producing the division's first brochure; an eight-sided brochure which matched the design of the boxes.
• Along with external consulting company hired by Corporate, co-wrote Division’s Right-Sizing communications plan; traveled with division President and co-delivered to all facilities on all shifts and answered employee questions/concerns.
• Research director for in-house Supply Chain Management study, led by an outside consulting firm; designed all guidelines, refined, and redirected protocol as needed, manager of the team regarding time and budget, and evaluating progress of the project. Worked with team lead to consolidate findings and prepare final report to executive management.