Sherri Robison
Bridgestone Americas, Inc.
Indianapolis,Indiana
18
years of professional experience
Cultivated and maintained multimillion-dollar accounts, fostering dealer and OEM relationships while identifying and capitalizing on opportunities for profitable growth.
Work History
Car Dealer Area Sales Manager
3 Years- Manage a portfolio of 2500+ GM, Ford and Stellantis dealerships representing 60M+ in annual revenue and 300K+ in units, with responsibility for account growth, retention, strategic planning, and business development.
- Develop strategic account plans by creating sales plans, develop strategies to protect existing business and identify opportunities for growth.
- Identify upselling, cross-selling and develop strategies to increase revenue and units.
- Develop, execute, track, and communicate customer and distributor promotional programs, providing regular updates on company-sponsored and territory-specific initiatives. Manage approximately 6 to 8 regional promotions annually to drive sales growth and customer engagement.
- Provide customer solutions by understanding customer needs/business challenges and make recommended products, services or solutions that address those needs.
- Track and report on customer retention, sales growth and business opportunities.
- Work with distributors, OEMs, car dealers, and internal teams to influence decisions through facts, data, policies, recommendations and business knowledge.
- Tire Manufacturer
Account Management Senior Representative
1 Year 3 Months- Manage strategic customer relationships and support sales goals and objectives for national accounts.
- Conduct training sessions on Bridgestone products and national account programs for Costco, GM, Ford, and Stellantis.
- Develop and maintain strong relationships with national customers and distributors to support retention, growth, and program execution.
- Collaborate with the car dealer team to increase sales and product knowledge for GM, Ford, and Stellantis dealers.
- Communicate with Key Account Managers regarding corporate accounts and customer needs.
- Tire Manufacturer
Car Dealer Business Consultant
4 Years 9 Months- Grew territory revenue from $600K to $15M in two years, leveraging strategic account development, new dealership acquisition, customer retention, and expansion of existing business.
- Developed and grew a new sales territory by retaining and expanding existing customers while adding new dealerships.
- Built relationships with multiple levels of dealership employees, OEM representatives, and manufacturers.
- Collaborated with dealers and industry partners on tire changes, programs, product knowledge, and industry updates.
- Trained new car dealership associates on GM, FCA, Ford programs, U.S. Auto Force resources, tire knowledge, and tire-selling strategies.
- Assisted tire program dealers with end-of-month sales objectives and inventory reviews.
- Maintained regular meetings and webinars with dealership leadership and employees.
- Handled customer situations in a timely and professional manner while supporting long-term account relationships.
- Tire Distributor
Territory Manager
2 Years- Managed approximately 190 accounts representing more than $4M in annual volume.
- Increased existing customer revenue by 23% through upselling and account development.
- Increased book of business by approximately $2,900 per week through cold calling and referrals.
- Received three promotions in two years based on sales performance, new account growth, and account retention.
- Motor Oil & Lubricants
Business Development Manager
6 Years 8 Months- Managed a customer base of approximately 450 accounts within a geographic territory representing roughly $13M in annual business.
- Increased book of business by approximately $23,000 per week in revenue.
- Placed 5th overall in the position in 2011, achieving 106% retention versus the 2010 baseline and adding approximately $9,800 per week in revenue.
- Shipping & Logistics
Education
Bachelor of Science - Textile, Apparel & Merchandising, Marketing
Skills
Strategic Account Management
Key Account Development
Automotive & OEM Sales
Territory Strategy
Revenue Growth
Business Development
Dealer Network Development
Customer Retention
Cross-Selling & Upselling
Market & Competitive Analysis
Sales Strategy & Planning
Customer Training
Channel Partner Management
Salesforce CRM
Tableau
Windows 365
Accomplishments
- Manage 2,500+ GM, Ford, and Stellantis dealers representing $61M+ in revenue and 300K+ units.
- Grew an automotive sales territory from $600K to $15M in two years.
- Managed a $13M annual customer portfolio across approximately 450 accounts.
- Managed approximately 190 accounts representing $4M+ in annual business.
- Increased existing customer revenue by 23% through account development and upselling.
- Achieved 106% customer retention versus prior-year baseline while adding approximately $9,800/week in revenue.
Timeline
Car Dealer Area Sales Manager
Bridgestone Americas, Inc.
2023.08 - CurrentRead More
Account Management Senior Representative
Bridgestone Americas, Inc.
2022.05 - 2023.08Read More
Car Dealer Business Consultant
U.S. Auto Force
2017.02 - 2021.11Read More
Territory Manager
Hoosier Penn Oil Company
2014.12 - 2016.12Read More
Business Development Manager
Worldwide Express
2008.04 - 2014.12Read More
Indiana State University
Bachelor of Science from Textile, Apparel & Merchandising, Marketing
Read More