Sherrie Booth
Culver City,CA
Summary
Results-oriented and highly experienced Business Operations/Retail Leasing Consultant with over 15 years of proven success in the salon industry. Known for optimizing processes, increasing efficiency, and driving significant improvements in sales and profits. Possess a sharp attention to detail and a solid background in the salon industry. Skilled at identifying opportunities for enhancement and implementing strategic solutions to achieve business objectives.
Overview
17
17
years of professional experience
Work History
Business Operations/Salon Leasing Consultant
Sola Salon Studios
Lakewood, WA
01.2019 - Current
- Successfully managed 7 locations 350 operations by meeting budget plans through effective Profit and Loss analysis
- Implemented product sales strategies to increase efficiency and optimize sales performance within budget constraints
- Demonstrated expertise in daily operational tasks to ensure smooth daily business operation tasks
- Achieved recognition as top product sales producer in US by monitoring and adjusting sales strategies for optimal results
- Maintained full occupancy in retail studio units by leveraging contractor relationships and conducting property showings
- Proficient in leasing agreements and corporate policies, specializing in resolving payment issues
- Optimized advertising efforts by analyzing performance metrics and adjusting campaigns accordingly to attract qualified applicants effectively.
- Delivered informative property tours to prospective residents, highlighting unique amenities and features tailored to their needs.
- Leveraged social media platforms to drive sales through strategic content creation
- Coordinated and executed various training events as Training and Development Manager, collaborating with clients to enhance skills.
- Maintained organized files on all current and past tenants, allowing for efficient retrieval of information when needed.
- Implemented creative incentive programs for renewals, resulting in increased retention rates among existing tenants.
Brand Ambassador
Zotos
Geneva, NY
02.2018 - 10.2019
- Devised and implemented groundbreaking marketing strategies to elevate brand recognition and foster interaction with designated demographic.
- Represented brand at diverse events, trade shows, and promotional campaigns to proficiently convey crucial brand messages and principles.
- Executed comprehensive social media strategy by generating and sharing videos to produce genuine content and cultivate brand enthusiasm among intended consumers. Increasing by 20%
- Conducted thorough market research and competitor evaluations to pinpoint avenues for brand expansion and advancement in competitive industry.
- Provided comprehensive product training to store managers and sales personnel. Increased sell through by 30%
- Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
- Maximized brand exposure with creative partnerships between complementary businesses to create co-branded campaigns
Salon Operations Director
Fantastic Sams
Rancho Cucamonga, CA
09.2015 - 05.2019
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Led team of 10 salon staff members, providing clear direction, motivation, and training to ensure high-quality customer service and efficient operations.
- Developed and implemented strategies to increase salon revenue, resulting in 15% growth in sales within first year of leadership.
- Managed daily operations, including inventory management, scheduling, and vendor relations, to ensure smooth and successful salon functioning.
- Collaborated with marketing team to create and execute promotional events and campaigns, resulting in 20% increase in new client bookings.
Regional Sales Consultant
Cosmo/Prof
Lakewood , CO
10.2015 - Current
- Led regional sales efforts in eastern Southern California, achieving over $300,000 in Paul Mitchell product sales within one-year timeframe
- Improved sales performance by 35% through successful implementation of new product launches in key accounts
- Utilized CRM system to consistently surpass new customer acquisition goals on monthly basis
- Developed and executed regional product marketing strategy to drive sales growth
- Created and implemented regional technical and soft skill education programs, special events, and hair shows resulting in 20% increase in product sell-through
School Director
Maranello School Of Beauty
Ontario, CA
02.2007 - 07.2015
- Managed cosmetology school with 100+ students, consistently increasing enrollment threefold each year
- Led development of new programs in nails, aesthetics, and senior salon clinic, positioning school as industry leader
- Attained top ranking out of 60 nationwide locations
- Implemented successful career service placement program, resulting in highest student placement rates in organization
- Supervised team of 25 direct reports in daily operations and program development
Education
High School Diploma -
Richards Beauty College
Chino CA05.1985
Skills
- Salon Operations Professional
- Salon Leasing Professional
- Training and Development Professional
- Product Sales Expert Professional
- CRM master Professional
- Customer Service Professional
- Stakeholder Communication Professional
- P&L Professional
- Leasing Terms and Specifications
- Lease Agreements
- Property tours and inspections
Timeline
Business Operations/Salon Leasing Consultant
Sola Salon Studios
01.2019 - Current
Brand Ambassador
Zotos
02.2018 - 10.2019
Regional Sales Consultant
Cosmo/Prof
10.2015 - Current
Salon Operations Director
Fantastic Sams
09.2015 - 05.2019
School Director
Maranello School Of Beauty
02.2007 - 07.2015
High School Diploma -
Richards Beauty College
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