Sherrie Costello
Overview
11
11
years of professional experience
Work History
Communications Manager
National Health Corps
01.2022 - Current
- Leading national and local marketing, communications, and recruitment strategies to elevate program visibility, drive engagement, and support successful volunteer recruitment across all NHC operating sites.
- Coordinating and implementing advertising, public relations, and social media strategies tailored to each site's capacity and goals.
- Developing, reviewing, and managing all marketing content, including social media calendars, blog/vlog postings, digital assets, flyers, press releases, and outreach materials.
- Facilitating strategic consultation meetings with operating site staff to plan, design, and evaluate communications deliverables and campaign success through analytics and reporting.
- Planning and speaking at conferences, attending community health events, and curating local brand activations to boost public awareness of NHC's mission.
- Acting as a recruitment liaison, supporting site-level efforts and establishing connections with potential partner organizations.
- Overseeing the creation of the NHC 2024–2026 National Marketing and Communications strategic Plan, inclusive of objectives, timelines, and measurable outcomes.
- Leading national communications initiatives, including the 'Humans of NHC' campaign and network-wide materials review.
- Providing training and leadership development to internal staff and subcommittees on communications best practices, compliance, and platform strategy.
- Mapping out a yearly communications budget to be utilized at each operating site for promotions and marketing and recruitment initiatives.
Program Coordinator
National Health Corps
08.2021 - 12.2021
- Conducted compliance monitoring, technical support, invoice processing, and document management.
- Maintained digital presence and created marketing collateral for program outreach.
- Facilitated marketing-related program meetings and supported site-level marketing efforts.
Patient Registration Specialist
Coordinated Health
11.2020 - 07.2021
- Managed patient intake, insurance data, and appointment scheduling with HIPAA compliance.
Delivery Coordinator
Lowe's Home Improvement
06.2020 - 11.2020
- Coordinated inventory handling, customer scheduling, and documentation for deliveries.
Program Assistant & Small Business Consultant
Caribbean American Chamber of Commerce and Industry, Inc. (CACCI)
11.2019 - 08.2022
- Coordinated events, social media outreach, budgeting, and program documentation.
Freelance Communications Consultant
Innovative Influence Media
12.2018 - Current
- Develops and executes comprehensive public relations strategies to enhance brand visibility.
- Cultivates relationships with media outlets, securing placements in prominent publications and broadcasts.
- Coordinates press releases, ensuring clarity and alignment with organizational messaging.
- Develops communication strategies to enhance brand visibility and engagement.
- Creates multimedia content to support various outreach initiatives and campaigns.
- Fosters relationships with media outlets to secure positive coverage and partnerships.
- Updates company media platforms to align with changing internal goals and external variables.
- Acts as liaison between media and company during press releases and interviews.
- Manages social media accounts effectively, growing followers and increasing engagement rates through consistent posting and audience interaction.
Assistant Media Planner
OOHPitch
07.2017 - 12.2018
- Developed media plans aligning with client objectives and target audience insights.
- Collaborated with cross-functional teams to optimize campaign strategies and executions.
- Analyzed performance metrics to refine targeting and improve campaign effectiveness.
- Managed budget allocations and ensured adherence to financial guidelines for campaigns.
National Operations Manager
Look Media
01.2015 - 03.2017
- Oversaw logistics, HR, supply chain, and operations planning across the organization.
- Streamlined national operations processes to enhance efficiency across multiple locations.
- Developed and executed operational policies ensuring compliance with industry standards.
- Analyzed operational data to identify areas for cost reduction and process improvement.
- Coordinated logistics and supply chain activities to optimize inventory management practices.
- Cultivated relationships with vendors and stakeholders to strengthen partnerships and negotiate favorable terms.
- Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
- Identified profitable business leads and built pipeline of prospective customers.
- Operated within budgetary constraints, participated in development of annual budget forecasts and reconciled operating budget.
- Identified areas for improvement within the organization, implementing changes that led to increased productivity and profitability.
- Increased operational efficiency by streamlining processes and implementing new technologies.
- Worked closely with executive leadership to develop long-term strategies for company success.
- Managed change effectively during periods of rapid growth or restructuring within the organization.
- Oversaw the successful completion of numerous projects while maintaining strict deadlines and budget constraints.
- Managed budgets and financial reporting to ensure fiscal responsibility and cost-effective operations.
- Established strong relationships with vendors and suppliers, negotiating favorable contracts and reducing procurement costs.
- Assisted in recruiting, hiring and training of team members.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Reported issues to higher management with great detail.
Education
Bachelor of Arts - Communications
St. Francis College
Brooklyn, NY05.2013
Skills
- Strategic Communications
- Public Relations
- Marketing & Branding
- Adobe Creative Suite
- Canva
- Cision
- Microsoft Office Suite
- Social Media Management
- Project Management
- Public Speaking
- Analytics
- Community Engagement
- Event Planning
- Budgeting
- Brand messaging
- Internal communications
- Content development
- Press releases
- Project management
- Media relations
- Website maintenance
LANGUAGES
English (Fluent)
Spanish (Conversational)
Timeline
Communications Manager
National Health Corps
01.2022 - Current
Program Coordinator
National Health Corps
08.2021 - 12.2021
Patient Registration Specialist
Coordinated Health
11.2020 - 07.2021
Delivery Coordinator
Lowe's Home Improvement
06.2020 - 11.2020
Program Assistant & Small Business Consultant
Caribbean American Chamber of Commerce and Industry, Inc. (CACCI)
11.2019 - 08.2022
Freelance Communications Consultant
Innovative Influence Media
12.2018 - Current
Assistant Media Planner
OOHPitch
07.2017 - 12.2018
National Operations Manager
Look Media
01.2015 - 03.2017
Bachelor of Arts - Communications
St. Francis College
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