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Sherrie Gossett
Westmoreland,NH
Summary
Leveraged digital strategy to drive exponential increases in traffic and conversions. Work includes judicious use of AI, multi-channel marketing automation, identifying and acting on growth opportunities, and building successful partnerships.
Overview
18
18
years of professional experience
Skills
- Business Analysis
- Digital Strategy
- Process Improvement
- Performance Improvement
- Vendor Collaboration
- Cost Reduction
- Analytical Thinking
- Problem-Solving
- Effective Communication
- Staff Mentoring
Work History
Business Consultant
Spearfish Capital Funding, LLC
2024.06 - Current
- Developed multiple partnerships with financing providers.
- Advising Boston-area startups and established small businesses on financing options.
- Use of various prospecting strategies (online and offline).
Marketing Consultant
SignalFox
2016.08 - Current
- Business analysis, identifying problems worth solving, and advising on solutions.
- Issues and tech covered includes competitive SEO strategies, branding consistency, website platforms, content marketing, AI, and lead generation.
- Consulting on optimized website performance.
Content Marketer
Awesome Motive, Inc.
2022.10 - 2024.06
- Branded an "early adopter of AI." AI video experiment led to adoption of the technology and tens of thousands of additional views. Launched programmatic SEO project.
- Created and optimized web content for SEO to improve search engine rankings and drive organic traffic. Crafted email series to drive sales.
- Earned two performance bonuses and two raises at the maximum amount (5%).
Digital Editor, Project Manager
Quality Nonsense, Ltd.
2017.08 - 2022.10
- Implemented SEO strategies and optimized content to boost targeted traffic to portfolio of affiliate marketing sites.
- Edited articles to maintain high-quality standards and adherence to brand guidelines.
- Managed successful link-building campaign, using proprietary software and methodologies, leading to exponential growth of inbound links. (The flagship website's organic traffic value reached $1 million/month per Ahrefs.)
VP of Marketing, Digital Platforms Manager, Editor
The Atlas Society
2006.08 - 2016.08
- Implemented and managed a multi-channel marketing automation program leading to high growth (+2,300%) in online conversions and increased attendance at events.
- Instrumental in growing the audience for digital channels from 100k views/year to more than 1.7 million.
- Hired and mentored writers, graphic designers, and other vendors to edit and produce an award-winning magazine.
Mobile Apps Volunteer
Smithsonian Institute
, Washington, D.C.
2012.06 - 2013.08
- Worked with Nancy Proctor (then head of Mobile Strategy and Initiatives).
- Created case study for the “Romare Bearden: A Black Odyssey” mobile apps. Result: the Smithsonian was named as laureate in the 2013 Computerworld Honors program and the two apps were cited among its “Tech projects that are changing the world.”
- Tested mobile apps
Education
Marketing & Coding (online Courses)
Various
Bachelor of Arts -
Florida International University
Miami, FLCross-cultural Skills
Lived in Italy, France, and New Zealand. Traveled widely in Europe. Additional travel in South Korea and Brazil. Experience working with global remote teams.
Software
Google Sheets
Claude.ai
SEOmatic.ai
Clearscope.io
MarketMuse
Trello
Ahrefs
Semrush
ScreamingFrog SEO Spider
Pitchbox
Link Research Tools
GatherContent
Slack
WordPress
Drupal
Joomla
Netlify Edge
Hugo
Eleventy
PipeDrive
Continuing Education
Multiple marketing, knowledge management, and coding classes, taken online and in person.
Certification
- Certified Practitioner: Mobile Marketing [Market Motive]
- Google Analytics certified
- Certified Associate, Digital Marketing [Market Motive]
- Google AdWords Mobile certified
- Google AdWords Video certified
Testimonials
“. . . a perfect match of left brain and right brain . . .”
Lt. Col. (Ret.) Frederick Peterson III
“...thank you Sherrie for running it all the way to touchdown!”
Nancy Proctor, in an email to the Smithsonian app team
“I have come to see her high competence and creativity as a gift to our organization. . . . the individual is rare indeed.”
Walter Donway, TAS trustee
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