Sherrie McCollum

Results-driven Copywriter offering 7 years of client-focused service, project management, and business-generating content production. Skilled professional with core strengths in leadership and goal alignment across teams and external agencies. Proficient at cultivating and retaining key client relationships and business partnerships.

Copywriting:

• Created web content for a Florida based real estate company to maximize SEO organic position resulting in first-page placement in Google search engine. In light of these results, I headed the team in creating a department of content writers as the company expanded nationwide.
• Consistently meet deadlines, achieve Key Performance Indicators, and earn monthly production bonuses.
• Collaborate with IT team troubleshooting, and evaluating end user experience.

Brand strategy:

Completely revamped corporate image of a title company to include a redesign of brand image, logo, marketing materials, and interior design of corporate offices. The changes resulted in a 37% increase in revenues over an 8-month period. Crafted compelling bio's for numerous real estate agents that resulted in a minimum of 10% increase in listing inventory over a 12-month period.

I love playing golf and some of my best memories include playing with my son when he was growing up. In fact, there were a few times I was invited by my son and his friends to play while they were in college! As a writer I'm a avid reader, especially historical films. I research and fact check everything. In addition I love cooking and growing my own herbs, and a fostering dogs on behalf of women coming out of a domestic partner abuse.